Lorenzo Musetti Audience in Italy
Lorenzo Musetti has an estimated audience of 13,434,234 people in Italy. 28.9% are female, 71.1% are male, average age 42.5. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Australian Open, Fabio Fognini, US Open (tennis), Novak Djokovic, ATP World Tour Masters 1000.
The average Lorenzo Musetti fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Australian Open, Fabio Fognini, US Open (tennis), with strongest over-indexing on Australian Open (15.69× the country average). Demographically, the Lorenzo Musetti audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Lorenzo Musetti fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 42.5 |
| Estimated audience size | 13,434,234 |
Audience persona
The typical Lorenzo Musetti fan in Italy is more male, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.
Lorenzo Musetti fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 0.97× |
| Lazio | ~2M | 1.07× |
| Emilia-Romagna | ~1.5M | 1.23× |
| Tuscany | ~1.5M | 1.47× |
| Veneto | ~1M | 1.12× |
| Piedmont | ~1M | 1.09× |
| Campania | ~1M | 0.68× |
| Sicilia | ~1M | 0.82× |
| Puglia | ~900K | 0.99× |
| Liguria | ~500K | 1.38× |
| Sardinia | ~400K | 1.18× |
| Marche | ~400K | 1.18× |
| Trentino-Alto Adige/Südtirol | ~300K | 1.18× |
| Abruzzo | ~300K | 0.97× |
| Calabria | ~300K | 0.68× |
| Friuli-Venezia Giulia | ~200K | 0.98× |
| Umbria | ~200K | 1.05× |
| Basilicata | ~80K | 0.68× |
| Molise | ~40K | 0.62× |
| Aosta Valley | ~20K | 0.72× |
Top brand affinities of Lorenzo Musetti fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Australian Open | 15.69× | Sports |
| Fabio Fognini | 21.79× | Sports |
| US Open (tennis) | 9.13× | Sports |
| Novak Djokovic | 6.4× | Sports |
| ATP World Tour Masters 1000 | 21.93× | Sports |
| The Championships, Wimbledon | 4.55× | Sports |
| Indian Wells Masters | 21.86× | Sports |
| SuperTennis TV | 12.7× | Sports |
| Ready Player One | 18.71× | Movies & TV |
| Padel (sport) | 4.49× | Sports |
| Alexander Zverev | 5.41× | Sports |
| Andre Agassi | 10.27× | Sports |
| Rafael Nadal | 7.79× | Sports |
| Tuttosport | 1.62× | Sports |
| Italian Open (tennis) | 6.82× | Sports |
| Singer-songwriter | 1.53× | Music & Radio |
| Roger Federer | 7.18× | Sports |
| Venus Williams | 5.57× | Sports |
| corriere dello sport | 1.63× | Sports |
| Antonio Conte | 2.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Career Orientation | POWER | 1.26 |
| Sports Activity | POWER | 1.21 |
| Early Adopter Mentality | POWER | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.8% |
| United States | 6.3% |
| Spain | 3.7% |
See Lorenzo Musetti audiences in other countries
More Tennis audiences in Italy
- Jannik Sinner (92,222,161)
- Carlos Alcaraz (18,367,053)
- Jasmine Paolini (16,604,281)
- Novak Djokovic (7,407,356)
- The Championships, Wimbledon (6,261,448)
Frequently asked questions
How many fans does Lorenzo Musetti have in Italy?
Lorenzo Musetti has an estimated audience of 13,434,234 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Lorenzo Musetti fans?
28.9% of Lorenzo Musetti fans are female, 71.1% are male, with an average age of 42.5 years.
Which brands do Lorenzo Musetti fans like most?
Lorenzo Musetti fans show strongest brand affinity for Australian Open (15.69×), Fabio Fognini (21.79×), and US Open (tennis) (9.13×) over the country average.
Where do Lorenzo Musetti fans live in Italy?
Lorenzo Musetti fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Lorenzo Musetti fans also like?
Beyond Lorenzo Musetti itself, the audience over-indexes on Fabio Fognini (21.79×), US Open (tennis) (9.13×), Novak Djokovic (6.4×), and ATP World Tour Masters 1000 (21.93×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lorenzo Musetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.