A data profile of the people who buy, follow and care about Lorenzo Musetti in Italy — modelled from more than twelve digital signal sources. Lorenzo Musetti has an estimated audience of 9,080,549 people in Italy.
The average Lorenzo Musetti fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Australian Open, Fabio Fognini, US Open (tennis), with strongest over-indexing on Australian Open (15.69× the country average).
Demographically, the Lorenzo Musetti audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lorenzo Musetti fan in Italy is more male, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.
The key figures that characterise the Lorenzo Musetti profile in Italy.
28.9% are female, 71.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 42.5 |
| Estimated audience size | 9,080,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Lorenzo Musetti audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 65.4% |
| United States | 7.0% |
| France | 3.0% |
Where the Lorenzo Musetti audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~1.5M | 1.47× | |
| 02 | Liguria | ~500K | 1.38× | |
| 03 | Emilia-Romagna | ~1.5M | 1.23× | |
| 04 | Sardinia | ~400K | 1.18× | |
| 05 | Marche | ~400K | 1.18× | |
| 06 | Trentino-Alto Adige/Südtirol | ~300K | 1.18× | |
| 07 | Veneto | ~1M | 1.12× | |
| 08 | Piedmont | ~1M | 1.09× | |
| 09 | Lazio | ~2M | 1.07× | |
| 10 | Umbria | ~200K | 1.05× | |
| 11 | Puglia | ~900K | 0.99× | |
| 12 | Friuli-Venezia Giulia | ~200K | 0.98× | |
| 13 | Lombardy | ~2.5M | 0.97× | |
| 14 | Abruzzo | ~300K | 0.97× | |
| 15 | Sicilia | ~1M | 0.82× | |
| 16 | Aosta Valley | ~20K | 0.72× | |
| 17 | Campania | ~1M | 0.68× | |
| 18 | Calabria | ~300K | 0.68× | |
| 19 | Basilicata | ~80K | 0.68× | |
| 20 | Molise | ~40K | 0.62× |
The strongest cross-interests of the Lorenzo Musetti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ATP World Tour Masters 1000 | Sports | 21.93× | ||
| 02 | Indian Wells Masters | Sports | 21.86× | ||
| 03 | Fabio Fognini | Sports | 21.79× | ||
| 04 | Ready Player One | Movies & TV | 18.71× | ||
| 05 | Australian Open | Sports | 15.69× | ||
| 06 | SuperTennis TV | Sports | 12.70× | ||
| 07 | Andre Agassi | Sports | 10.27× | ||
| 08 | US Open (tennis) | Sports | 9.13× | ||
| 09 | Rafael Nadal | Sports | 7.79× | ||
| 10 | Italian Open (tennis) | Sports | 6.82× | ||
| 11 | Novak Djokovic | Sports | 6.40× | ||
| 12 | Venus Williams | Sports | 5.57× | ||
| 13 | Alexander Zverev | Sports | 5.41× | ||
| 14 | The Championships, Wimbledon | Sports | 4.55× | ||
| 15 | Padel (sport) | Sports | 4.49× | ||
| 16 | FC Bayern Munich | Sports | 2.63× | ||
| 17 | S.S. Lazio | Sports | 2.00× | ||
| 18 | Tuttosport | Sports | 1.62× | ||
| 19 | Como 1907 | Sports | 1.58× | ||
| 20 | Singer-songwriter | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Career Orientation | POWER | 1.26× | |
| Sports Activity | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.77× |
Lorenzo Musetti has an estimated audience of 9,080,549 people in Italy, concentrated in Lombardy and Lazio.
28.9% of Lorenzo Musetti fans are female, 71.1% are male, with an average age of 42.5 years.
Lorenzo Musetti fans show strongest brand affinity for Australian Open (15.69×), Fabio Fognini (21.79×), and US Open (tennis) (9.13×) over the country average.
Lorenzo Musetti fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lorenzo Musetti itself, the audience over-indexes on Fabio Fognini (21.79×), US Open (tennis) (9.13×), Novak Djokovic (6.4×), and ATP World Tour Masters 1000 (21.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lorenzo Musetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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