Lorenzo Musetti Audience in Germany

Lorenzo Musetti logo

Lorenzo Musetti has an estimated audience of 375,797 people in Germany. 41.9% are female, 58.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Australian Open, US Open (tennis), Rafael Nadal, The Championships, Wimbledon, Novak Djokovic.

The average Lorenzo Musetti fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Australian Open, US Open (tennis), Rafael Nadal, with strongest over-indexing on Australian Open (23.81× the country average). Demographically, the Lorenzo Musetti audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Lorenzo Musetti fans

Demographic split for Lorenzo Musetti audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.6
Estimated audience size375,797

Audience persona

The typical Lorenzo Musetti fan in Germany is more male, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Australian Open.

Top regions in Germany

Top regions ranked by reach for Lorenzo Musetti in Germany
RegionReachAffinity
Nordrhein-Westfalen94,0731.14×
Bayern83,5181.38×
Baden-Württemberg83,1651.62×
Niedersachsen39,8711.09×
Hessen37,3131.3×
Rheinland-Pfalz22,6771.2×
Berlin18,9761.13×
Schleswig-Holstein14,1781.05×
Hamburg11,3721.34×
Sachsen9,5380.52×
Brandenburg6,8660.59×
Saarland6,1871.34×
Sachsen-Anhalt4,8370.5×
Thüringen4,6250.48×
Mecklenburg-Vorpommern3,5740.5×
Bremen2,5850.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lorenzo Musetti audience
BrandAffinityCategory
Australian Open23.81×Sports
US Open (tennis)17.67×Sports
Rafael Nadal25.44×Sports
The Championships, Wimbledon11.03×Sports
Novak Djokovic8.46×Sports
Kevin Costner10.35×Movies & TV
Transfermarkt3.63×Sports
Squash (sport)14.76×Sports
Borussia Dortmund1.78×Sports
Serena Williams14.62×Sports
WE Fashion10.18×Fashion & Accessoires
FIFA World Cup2.27×Sports
Semino Rossi6.34×Music & Radio
UEFA Champions League2.25×Sports
Roger Federer12.1×Sports
Women's Tennis Association10.03×Sports
Bundesliga1.86×Sports
SV Werder Bremen2.24×Sports
IHF World Men's Handball Championship3.25×Sports
Sportschau2.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lorenzo Musetti audience
TraitClusterScore
Sports ActivityPOWER1.51
Early Adopter MentalityPOWER1.45
Career OrientationPOWER1.08
PatriotismCONSERVATISM1.06
IndulgenceJOY1.02
SustainabilityBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Lorenzo Musetti
CountryShare
Italy67.7%
United States6.8%
France3.5%

See Lorenzo Musetti audiences in other countries

More Tennis audiences in Germany

Frequently asked questions

How many fans does Lorenzo Musetti have in Germany?

Lorenzo Musetti has an estimated audience of 375,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lorenzo Musetti fans?

41.9% of Lorenzo Musetti fans are female, 58.1% are male, with an average age of 39.6 years.

Which brands do Lorenzo Musetti fans like most?

Lorenzo Musetti fans show strongest brand affinity for Australian Open (23.81×), US Open (tennis) (17.67×), and Rafael Nadal (25.44×) over the country average.

Where do Lorenzo Musetti fans live in Germany?

Lorenzo Musetti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,073), Bayern (reach 83,518), and Baden-Württemberg (reach 83,165). These three regions account for the largest share of the active audience.

What other brands do Lorenzo Musetti fans also like?

Beyond Lorenzo Musetti itself, the audience over-indexes on US Open (tennis) (17.67×), Rafael Nadal (25.44×), The Championships, Wimbledon (11.03×), and Novak Djokovic (8.46×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lorenzo Musetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.