Rascasse Audience Intelligence

Boris Becker Audience in Germany

A data profile of the people who buy, follow and care about Boris Becker in Germany — modelled from more than twelve digital signal sources. Boris Becker has an estimated audience of 2,970,672 people in Germany.

The average Boris Becker fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Justin Engel, Barbara Becker, Alexander Zverev, with strongest over-indexing on Justin Engel (37.52× the country average).

Demographically, the Boris Becker audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boris Becker fan in Germany is more male, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Justin Engel.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boris Becker profile in Germany.

Audience size
3M
in Germany
Gender
39.2%
60.8% male
Age
38.1
average years
Country rank
#2140
Person in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boris Becker fans

39.2% are female, 60.8% are male, average age 38.1.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Boris Becker audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age38.1
Estimated audience size2,970,672
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Boris Becker audience in Germany
Age bracketShare%
16-1925%
20-2915%
30-3919%
40-4923%
50+17%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Boris Becker audience comes from Germany.

Worldwide audience distribution share by country for Boris Becker
CountryShare
Germany47.9%
Italy8.5%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boris Becker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boris Becker fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.13×
02Schleswig-Holstein~100K1.12×
03Nordrhein-Westfalen~700K1.11×
04Niedersachsen~300K1.11×
05Baden-Württemberg~400K1.10×
06Saarland~40K1.04×
07Hamburg~70K1.02×
08Bayern~500K0.99×
09Hessen~200K0.99×
10Sachsen~100K0.94×
11Brandenburg~90K0.94×
12Thüringen~70K0.94×
13Mecklenburg-Vorpommern~50K0.94×
14Sachsen-Anhalt~70K0.93×
15Berlin~100K0.91×
16Bremen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Boris Becker, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boris Becker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boris Becker audience
#·InterestCategoryAffinity×
01Dominika CibulkováSports160.63×
02Barbara BeckerFashion & Accessoires52.74×
03Justin EngelSports37.52×
04Anna ErmakovaMovies & TV32.19×
05Lilly BeckerFashion & Accessoires21.49×
06Brooke ShieldsMovies & TV12.04×
07Andre AgassiSports12.04×
08Steffi GrafSports11.61×
09Alexander ZverevSports10.98×
10Veronica FerresMovies & TV9.29×
11Monica BellucciMovies & TV8.36×
12Verona PoothMovies & TV6.84×
13Hape KerkelingMovies & TV6.06×
14MichelleMusic & Radio5.06×
15Gil OfarimMusic & Radio4.31×
16Model (people)Fashion & Accessoires4.22×
17Markus LanzMovies & TV3.97×
18Thomas GottschalkMovies & TV3.67×
19Roland KaiserMusic & Radio3.61×
20Consumer electronicsTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boris Becker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Boris Becker audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
SpiritualityBALANCE1.50×
PatriotismCONSERVATISM1.49×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Boris Becker audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Boris Becker have in Germany?

Boris Becker has an estimated audience of 2,970,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boris Becker fans?

39.2% of Boris Becker fans are female, 60.8% are male, with an average age of 38.1 years.

03

Which brands do Boris Becker fans like most?

Boris Becker fans show strongest brand affinity for Justin Engel (37.52×), Barbara Becker (52.74×), and Alexander Zverev (10.98×) over the country average.

04

Where do Boris Becker fans live in Germany?

Boris Becker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Boris Becker fans also like?

Beyond Boris Becker itself, the audience over-indexes on Barbara Becker (52.74×), Alexander Zverev (10.98×), Lilly Becker (21.49×), and Anna Ermakova (32.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boris Becker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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