Boris Becker Audience in Germany
Boris Becker has an estimated audience of 2,992,721 people in Germany. 39.2% are female, 60.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Justin Engel, Barbara Becker, Alexander Zverev, Lilly Becker, Anna Ermakova.
The average Boris Becker fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Justin Engel, Barbara Becker, Alexander Zverev, with strongest over-indexing on Justin Engel (37.52× the country average). Demographically, the Boris Becker audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Boris Becker fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 38.1 |
| Estimated audience size | 2,992,721 |
Audience persona
The typical Boris Becker fan in Germany is more male, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Justin Engel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 748,283 | 1.14× |
| Bayern | 492,263 | 1.02× |
| Baden-Württemberg | 454,466 | 1.11× |
| Niedersachsen | 323,892 | 1.11× |
| Hessen | 229,937 | 1.01× |
| Rheinland-Pfalz | 169,554 | 1.13× |
| Sachsen | 137,461 | 0.94× |
| Berlin | 126,609 | 0.95× |
| Schleswig-Holstein | 119,571 | 1.11× |
| Brandenburg | 88,713 | 0.96× |
| Sachsen-Anhalt | 70,414 | 0.91× |
| Hamburg | 69,489 | 1.03× |
| Thüringen | 68,914 | 0.9× |
| Mecklenburg-Vorpommern | 51,874 | 0.91× |
| Saarland | 36,259 | 0.99× |
| Bremen | 21,394 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Engel | 37.52× | Sports |
| Barbara Becker | 52.74× | Fashion & Accessoires |
| Alexander Zverev | 10.98× | Sports |
| Lilly Becker | 21.49× | Fashion & Accessoires |
| Anna Ermakova | 32.19× | Movies & TV |
| Veronica Ferres | 9.29× | Movies & TV |
| Steffi Graf | 11.61× | Sports |
| Model (people) | 4.22× | Fashion & Accessoires |
| Michelle | 5.06× | Music & Radio |
| Monica Bellucci | 8.36× | Movies & TV |
| Verona Pooth | 6.84× | Movies & TV |
| Markus Lanz | 3.97× | Movies & TV |
| Wetter.com | 2.75× | Home & Garden |
| Brooke Shields | 12.04× | Movies & TV |
| Carlos Alcaraz | 6.25× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Thomas Gottschalk | 3.67× | Movies & TV |
| Gil Ofarim | 4.31× | Music & Radio |
| Roland Kaiser | 3.61× | Music & Radio |
| Consumer electronics | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.49 |
| Patriotism | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.33 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 48.2% |
| Italy | 8.6% |
| Spain | 5.4% |
See Boris Becker audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
- Ana Ivanovic (1,925,099)
Frequently asked questions
How many fans does Boris Becker have in Germany?
Boris Becker has an estimated audience of 2,992,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boris Becker fans?
39.2% of Boris Becker fans are female, 60.8% are male, with an average age of 38.1 years.
Which brands do Boris Becker fans like most?
Boris Becker fans show strongest brand affinity for Justin Engel (37.52×), Barbara Becker (52.74×), and Alexander Zverev (10.98×) over the country average.
Where do Boris Becker fans live in Germany?
Boris Becker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 748,283), Bayern (reach 492,263), and Baden-Württemberg (reach 454,466). These three regions account for the largest share of the active audience.
What other brands do Boris Becker fans also like?
Beyond Boris Becker itself, the audience over-indexes on Barbara Becker (52.74×), Alexander Zverev (10.98×), Lilly Becker (21.49×), and Anna Ermakova (32.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boris Becker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.