Rascasse Audience Intelligence

Barbara Becker Audience in Germany

A data profile of the people who buy, follow and care about Barbara Becker in Germany — modelled from more than twelve digital signal sources. Barbara Becker has an estimated audience of 353,480 people in Germany.

#60among Social media influencer in Germany#3180among Person in Germany#725in Fashion & Accessoires

The average Barbara Becker fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boris Becker, Barbara Schöneberger, Alexander Zverev, with strongest over-indexing on Boris Becker (52.74× the country average).

Demographically, the Barbara Becker audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barbara Becker fan in Germany is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Boris Becker.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbara Becker profile in Germany.

Audience size
353K
in Germany
Gender
100.0%♀
0.0% male
Age
35.7
average years
Country rank
#15399
Person in Germany
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbara Becker fans

100.0% are female, 0.0% are male, average age 35.7.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Barbara Becker audience in Germany
MetricValue
Female100.0%
Male0.0%
Average age35.7
Estimated audience size353,480
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Barbara Becker audience in Germany
Age bracketShare%
16-1918%
20-2928%
30-3923%
40-4931%
50+0%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Barbara Becker audience comes from Germany.

Worldwide audience distribution share by country for Barbara Becker
CountryShare
Germany60.4%
Austria7.8%
Switzerland6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbara Becker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barbara Becker fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.07×
02Schleswig-Holstein~20K1.07×
03Rheinland-Pfalz~20K1.06×
04Berlin~20K1.04×
05Hamburg~10K1.04×
06Niedersachsen~40K1.03×
07Sachsen~20K1.01×
08Saarland~5K1.01×
09Bayern~70K1.00×
10Baden-Württemberg~60K1.00×
11Brandenburg~10K0.99×
12Sachsen-Anhalt~10K0.99×
13Thüringen~10K0.96×
14Hessen~30K0.95×
15Mecklenburg-Vorpommern~7K0.91×
16Bremen~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Barbara Becker, Germany
0.90×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbara Becker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbara Becker audience
#·InterestCategoryAffinity×
01Boris BeckerSports52.74×
02Good Bye, Lenin!Movies & TV16.66×
03Barbara SchönebergerMovies & TV15.06×
04Justin EngelSports11.50×
05Alexander ZverevSports8.01×
06Jürgen VogelMovies & TV7.02×
07Maite KellyMusic & Radio7.00×
08Christoph Maria HerbstMovies & TV6.68×
09Jan Josef LiefersMovies & TV6.51×
10Michael Patrick KellyMusic & Radio6.49×
11Andy BorgMusic & Radio6.16×
12Roland KaiserMusic & Radio6.07×
13Karoline HerfurthMovies & TV5.97×
14Udo JürgensMusic & Radio5.95×
15Scooby-DooMovies & TV4.90×
16Beatrice EgliMusic & Radio4.12×
17TV talkshowsMovies & TV3.79×
18Florian SilbereisenMusic & Radio3.64×
19TagesschauMovies & TV2.32×
20PodcastMusic & Radio2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbara Becker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbara Becker audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
Community OrientationOPEN1.57×
TraditionCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbara Becker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Career OrientationPOWER0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbara Becker have in Germany?

Barbara Becker has an estimated audience of 353,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barbara Becker fans?

100.0% of Barbara Becker fans are female, 0.0% are male, with an average age of 35.7 years.

03

Which brands do Barbara Becker fans like most?

Barbara Becker fans show strongest brand affinity for Boris Becker (52.74×), Barbara Schöneberger (15.06×), and Alexander Zverev (8.01×) over the country average.

04

Where do Barbara Becker fans live in Germany?

Barbara Becker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Barbara Becker fans also like?

Beyond Barbara Becker itself, the audience over-indexes on Barbara Schöneberger (15.06×), Alexander Zverev (8.01×), Roland Kaiser (6.07×), and Justin Engel (11.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in Germany

See Barbara Becker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barbara Becker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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