Lilly Becker Audience in Germany
Lilly Becker has an estimated audience of 1,411,532 people in Germany. 44.4% are female, 55.6% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular Quay, Howth, Home Office, Progressive rock, Ewa Chodakowska.
The average Lilly Becker fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular Quay, Howth, Home Office, with strongest over-indexing on Circular Quay (214.15× the country average). Demographically, the Lilly Becker audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Lilly Becker fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.5 |
| Estimated audience size | 1,411,532 |
Audience persona
The typical Lilly Becker fan in Germany is more male, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Circular Quay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 367,427 | 1.19× |
| Bayern | 212,598 | 0.94× |
| Baden-Württemberg | 182,202 | 0.95× |
| Niedersachsen | 152,604 | 1.11× |
| Hessen | 105,462 | 0.98× |
| Rheinland-Pfalz | 75,668 | 1.07× |
| Sachsen | 70,769 | 1.02× |
| Berlin | 58,224 | 0.92× |
| Schleswig-Holstein | 52,562 | 1.04× |
| Brandenburg | 42,855 | 0.98× |
| Thüringen | 37,628 | 1.05× |
| Sachsen-Anhalt | 36,781 | 1.01× |
| Hamburg | 29,362 | 0.92× |
| Mecklenburg-Vorpommern | 27,340 | 1.01× |
| Saarland | 15,799 | 0.91× |
| Bremen | 10,922 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular Quay | 214.15× | Travel & Leisure |
| Howth | 19.15× | Travel & Leisure |
| Home Office | 2.79× | Business & Career |
| Progressive rock | 3.02× | Music & Radio |
| Ewa Chodakowska | 17.27× | Sports |
| Howrse | 26.75× | Games |
| myDealZ | 3.75× | Shopping |
| Harvey Mudd College | 23.04× | Business & Career |
| Slipper lobster | 24.98× | Pets & Animals |
| Litter box | 1.52× | Pets & Animals |
| Stradivarius | 1.91× | Shopping |
| Time (magazine) | 2.18× | News |
| Buying a House | 6.43× | Home & Garden |
| Este, Veneto | 2.16× | Travel & Leisure |
| Loincloth | 2.38× | Fashion & Accessoires |
| Mohamed Salah | 2.93× | Sports |
| Laneige | 4.8× | Beauty & Wellness |
| Noirmoutier-en-l'Île | 16.01× | Travel & Leisure |
| Home Delivery | 2.06× | Food & Beverages |
| Google Analytics | 1.81× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Extroversion | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.5% |
| Austria | 6.5% |
| Switzerland | 4.1% |
See Lilly Becker audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Lilly Becker have in Germany?
Lilly Becker has an estimated audience of 1,411,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lilly Becker fans?
44.4% of Lilly Becker fans are female, 55.6% are male, with an average age of 37.5 years.
Which brands do Lilly Becker fans like most?
Lilly Becker fans show strongest brand affinity for Circular Quay (214.15×), Howth (19.15×), and Home Office (2.79×) over the country average.
Where do Lilly Becker fans live in Germany?
Lilly Becker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 367,427), Bayern (reach 212,598), and Baden-Württemberg (reach 182,202). These three regions account for the largest share of the active audience.
What other brands do Lilly Becker fans also like?
Beyond Lilly Becker itself, the audience over-indexes on Howth (19.15×), Home Office (2.79×), Progressive rock (3.02×), and Ewa Chodakowska (17.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lilly Becker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.