Rascasse Audience Intelligence

Lilly Becker Audience in Germany

A data profile of the people who buy, follow and care about Lilly Becker in Germany — modelled from more than twelve digital signal sources. Lilly Becker has an estimated audience of 1,335,547 people in Germany.

#9among Fashion model in Germany#568among Person in Germany#259in Fashion & Accessoires

The average Lilly Becker fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Natalie Dormer, Alicia Vikander, Rose Leslie, with strongest over-indexing on Natalie Dormer (135.22× the country average).

Demographically, the Lilly Becker audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lilly Becker fan in Germany is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Natalie Dormer.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lilly Becker profile in Germany.

Audience size
1.3M
in Germany
Gender
46.6%♀
53.4% male
Age
36.9
average years
Country rank
#4977
Person in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lilly Becker fans

46.6% are female, 53.4% are male, average age 36.9.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Lilly Becker audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age36.9
Estimated audience size1,335,547
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Lilly Becker audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

74.8%

of the worldwide Lilly Becker audience comes from Germany.

Worldwide audience distribution share by country for Lilly Becker
CountryShare
Germany74.8%
Austria6.7%
Switzerland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lilly Becker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lilly Becker fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.15×
02Niedersachsen~100K1.10×
03Rheinland-Pfalz~70K1.06×
04Schleswig-Holstein~50K1.06×
05Thüringen~40K1.03×
06Mecklenburg-Vorpommern~30K1.03×
07Sachsen-Anhalt~40K1.02×
08Sachsen~70K1.01×
09Saarland~20K1.00×
10Brandenburg~40K0.99×
11Bayern~200K0.98×
12Baden-Württemberg~200K0.96×
13Hessen~100K0.95×
14Hamburg~30K0.92×
15Bremen~10K0.91×
16Berlin~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Lilly Becker, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lilly Becker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lilly Becker audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden147.49×
02Natalie DormerMovies & TV135.22×
03Rose LeslieMovies & TV107.05×
04Alicia VikanderMovies & TV100.52×
05Victoria JusticeMovies & TV99.56×
06Elsa HoskFashion & Accessoires70.25×
07Mila KunisMovies & TV68.45×
08John McEnroeSports67.93×
09Roman WeidenfellerSports63.84×
10Nate DiazSports57.79×
11High School DxDMovies & TV36.92×
12ORTOVOXFashion & Accessoires34.91×
13Whirlpool CorporationHome & Garden33.69×
14EssenceBeauty & Wellness30.07×
15Marie CurieBusiness & Career24.45×
16Sylvie MeisMovies & TV22.95×
17Boris BeckerSports21.49×
18Safari (web browser)Technology & Electronics18.49×
19TargobankBusiness & Career10.35×
20SunExpressTravel & Leisure8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lilly Becker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lilly Becker audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Need for SecurityCONSERVATISM1.27×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lilly Becker audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Sports ActivityPOWER0.69×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lilly Becker have in Germany?

Lilly Becker has an estimated audience of 1,335,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lilly Becker fans?

46.6% of Lilly Becker fans are female, 53.4% are male, with an average age of 36.9 years.

03

Which brands do Lilly Becker fans like most?

Lilly Becker fans show strongest brand affinity for Natalie Dormer (135.22×), Alicia Vikander (100.52×), and Rose Leslie (107.05×) over the country average.

04

Where do Lilly Becker fans live in Germany?

Lilly Becker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lilly Becker fans also like?

Beyond Lilly Becker itself, the audience over-indexes on Alicia Vikander (100.52×), Rose Leslie (107.05×), Mila Kunis (68.45×), and Victoria Justice (99.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lilly Becker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lilly Becker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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