Essence Audience in Germany
Essence has an estimated audience of 524,825 people in Germany. 80.3% are female, 19.7% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Targobank, Anna-Maria Zimmermann, Lilly Becker, Nena.
The average Essence fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Targobank, Anna-Maria Zimmermann, with strongest over-indexing on Aral AG (24.58× the country average). Demographically, the Essence audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Essence fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 35.6 |
| Estimated audience size | 524,825 |
Audience persona
The typical Essence fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,337 | 1.13× |
| Bayern | 93,149 | 1.1× |
| Baden-Württemberg | 78,675 | 1.1× |
| Niedersachsen | 52,509 | 1.03× |
| Hessen | 42,101 | 1.05× |
| Rheinland-Pfalz | 27,538 | 1.05× |
| Sachsen | 22,954 | 0.89× |
| Berlin | 21,828 | 0.93× |
| Schleswig-Holstein | 18,775 | 1× |
| Brandenburg | 14,831 | 0.91× |
| Thüringen | 13,639 | 1.02× |
| Sachsen-Anhalt | 13,005 | 0.96× |
| Hamburg | 11,850 | 1× |
| Mecklenburg-Vorpommern | 8,310 | 0.83× |
| Saarland | 6,419 | 1× |
| Bremen | 4,514 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 24.58× | Cars & Mobility |
| Targobank | 17.37× | Business & Career |
| Anna-Maria Zimmermann | 28.72× | Music & Radio |
| Lilly Becker | 30.07× | Fashion & Accessoires |
| Nena | 24.56× | Music & Radio |
| Sylvie Meis | 30.07× | Movies & TV |
| Commerzbank | 8.1× | Business & Career |
| SunExpress | 16.14× | Travel & Leisure |
| Berliner Zeitung | 24.31× | News |
| Metaphysics | 17.82× | Business & Career |
| Soul | 13.07× | Health |
| Philosophy of religion | 46× | Politics & Society |
| Otto Waalkes | 19.01× | Movies & TV |
| Oliver Kahn | 29.83× | Sports |
| Sportschau | 6.67× | Sports |
| Ehrlich Brothers | 14.39× | Movies & TV |
| Sport Bild | 8.38× | Sports |
| RTL aktuell | 14.39× | Movies & TV |
| GMX Mail | 8.38× | Internet & Social Media |
| Ghost | 23.04× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.81 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Pet Ownership | JOY | 1.69 |
| Mindfulness | BALANCE | 1.57 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Italy | 10.5% |
| France | 8.8% |
See Essence audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Essence have in Germany?
Essence has an estimated audience of 524,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Essence fans?
80.3% of Essence fans are female, 19.7% are male, with an average age of 35.6 years.
Which brands do Essence fans like most?
Essence fans show strongest brand affinity for Aral AG (24.58×), Targobank (17.37×), and Anna-Maria Zimmermann (28.72×) over the country average.
Where do Essence fans live in Germany?
Essence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,337), Bayern (reach 93,149), and Baden-Württemberg (reach 78,675). These three regions account for the largest share of the active audience.
What other brands do Essence fans also like?
Beyond Essence itself, the audience over-indexes on Targobank (17.37×), Anna-Maria Zimmermann (28.72×), Lilly Becker (30.07×), and Nena (24.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.