Essence Target Market in Germany
A data profile of the people who buy, follow and care about Essence in Germany — modelled from more than twelve digital signal sources. Essence has an estimated audience of 508,424 people in Germany.
The average Essence fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Aral AG, Targobank, SunExpress, with strongest over-indexing on Aral AG (24.58× the country average).
Demographically, the Essence audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Essence fan in Germany is more female, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Aral AG.
At a glance
The key figures that characterise the Essence profile in Germany.
Search interest · 12-month trend
Customer demographics of Essence
80.3% are female, 19.7% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 35.6 |
| Estimated audience size | 508,424 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Essence audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.8% |
| Italy | 10.2% |
| France | 9.7% |
Geography
Where the Essence audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.17× | |
| 02 | Saarland | ~7K | 1.08× | |
| 03 | Bayern | ~90K | 1.07× | |
| 04 | Baden-Württemberg | ~80K | 1.07× | |
| 05 | Niedersachsen | ~50K | 1.03× | |
| 06 | Rheinland-Pfalz | ~30K | 1.03× | |
| 07 | Hessen | ~40K | 1.02× | |
| 08 | Schleswig-Holstein | ~20K | 1.02× | |
| 09 | Thüringen | ~10K | 1.02× | |
| 10 | Bremen | ~5K | 1.01× | |
| 11 | Sachsen-Anhalt | ~10K | 0.98× | |
| 12 | Hamburg | ~10K | 0.98× | |
| 13 | Brandenburg | ~10K | 0.92× | |
| 14 | Sachsen | ~20K | 0.88× | |
| 15 | Berlin | ~20K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Essence audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philosophy of religion | Politics & Society | 46.00× | ||
| 02 | Lilly Becker | Fashion & Accessoires | 30.07× | ||
| 03 | Sylvie Meis | Movies & TV | 30.07× | ||
| 04 | Oliver Kahn | Sports | 29.83× | ||
| 05 | Anna-Maria Zimmermann | Music & Radio | 28.72× | ||
| 06 | Aral AG | Cars & Mobility | 24.58× | ||
| 07 | Nena | Music & Radio | 24.56× | ||
| 08 | Berliner Zeitung | News | 24.31× | ||
| 09 | Otto Waalkes | Movies & TV | 19.01× | ||
| 10 | Metaphysics | Business & Career | 17.82× | ||
| 11 | Targobank | Business & Career | 17.37× | ||
| 12 | SunExpress | Travel & Leisure | 16.14× | ||
| 13 | Ehrlich Brothers | Movies & TV | 14.39× | ||
| 14 | RTL aktuell | Movies & TV | 14.39× | ||
| 15 | Soul | Health | 13.07× | ||
| 16 | Sophia Thomalla | Movies & TV | 10.96× | ||
| 17 | Sport Bild | Sports | 8.38× | ||
| 18 | GMX Mail | Internet & Social Media | 8.38× | ||
| 19 | Commerzbank | Business & Career | 8.10× | ||
| 20 | Sportschau | Sports | 6.67× |
Personality of the Essence audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.70× | |
| Spirituality | BALANCE | 2.14× | |
| Patriotism | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.98× |
Frequently asked questions
Who is Essence's target market in Germany?
Essence's target market in Germany covers an estimated 508,424 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Essence customers?
80.3% of the Essence audience are female, 19.7% are male, with an average age of 35.6 years.
Which brands do Essence fans like most?
Essence fans show strongest brand affinity for Aral AG (24.58×), Targobank (17.37×), and SunExpress (16.14×) over the country average.
Where do Essence fans live in Germany?
Essence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Essence fans also like?
Beyond Essence itself, the audience over-indexes on Targobank (17.37×), SunExpress (16.14×), Anna-Maria Zimmermann (28.72×), and Nena (24.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Essence audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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