Essence Audience in United States
Essence has an estimated audience of 3,009,206 people in United States. 75.1% are female, 24.9% are male, average age 33.4. Top regions: California, Texas, New York.
The average Essence fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Essence fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 33.4 |
| Estimated audience size | 3,009,206 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 426,194 | 1.29× |
| Texas | 306,399 | 1.18× |
| New York | 252,418 | 1.5× |
| Florida | 237,278 | 1.16× |
| Georgia | 142,533 | 1.54× |
| Illinois | 130,023 | 1.3× |
| Pennsylvania | 107,631 | 1.06× |
| North Carolina | 105,194 | 1.16× |
| New Jersey | 94,270 | 1.23× |
| Ohio | 87,643 | 0.95× |
| Michigan | 83,136 | 1.06× |
| Louisiana | 82,017 | 2.11× |
| Virginia | 78,777 | 1.07× |
| Maryland | 74,336 | 1.44× |
| Arizona | 62,896 | 1.02× |
| Tennessee | 62,457 | 1.03× |
| Indiana | 57,761 | 1.05× |
| Missouri | 56,712 | 1.17× |
| Massachusetts | 55,665 | 0.94× |
| Washington | 54,761 | 0.91× |
| Alabama | 50,749 | 1.21× |
| South Carolina | 48,022 | 1.06× |
| Minnesota | 38,827 | 0.9× |
| Nevada | 36,175 | 1.24× |
| Colorado | 35,659 | 0.75× |
| Wisconsin | 34,765 | 0.77× |
| Kentucky | 32,810 | 0.87× |
| Oklahoma | 31,066 | 0.93× |
| Mississippi | 29,486 | 1.19× |
| Connecticut | 29,384 | 0.97× |
| Oregon | 27,538 | 0.8× |
| Arkansas | 24,011 | 0.97× |
| Utah | 20,560 | 0.76× |
| Iowa | 18,483 | 0.75× |
| Kansas | 17,884 | 0.75× |
| Washington, District of Columbia | 13,793 | 1.52× |
| Hawaii | 12,517 | 0.97× |
| New Mexico | 11,708 | 0.78× |
| Nebraska | 11,664 | 0.77× |
| Idaho | 10,314 | 0.68× |
| West Virginia | 9,606 | 0.69× |
| Delaware | 9,390 | 1.13× |
| New Hampshire | 8,530 | 0.72× |
| Maine | 8,439 | 0.78× |
| Rhode Island | 8,367 | 0.87× |
| Montana | 5,224 | 0.63× |
| South Dakota | 4,915 | 0.71× |
| Vermont | 4,689 | 0.89× |
| Alaska | 4,155 | 0.65× |
| North Dakota | 3,775 | 0.61× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 10.5% |
| France | 8.7% |
See Essence audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Essence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.