Essence Audience in United States
Essence has an estimated audience of 3,009,206 people in United States. 75.1% are female, 24.9% are male, average age 33.4. Top regions: California, Texas, New York.
The average Essence fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Essence audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Essence fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 33.4 |
| Estimated audience size | 3,009,206 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 426,194 | 1.29× |
| Texas | 306,400 | 1.18× |
| New York | 252,419 | 1.5× |
| Florida | 237,279 | 1.16× |
| Georgia | 142,534 | 1.54× |
| Illinois | 130,023 | 1.3× |
| Pennsylvania | 107,632 | 1.06× |
| North Carolina | 105,194 | 1.16× |
| New Jersey | 94,271 | 1.23× |
| Ohio | 87,643 | 0.95× |
| Michigan | 83,136 | 1.06× |
| Louisiana | 82,018 | 2.11× |
| Virginia | 78,778 | 1.07× |
| Maryland | 74,337 | 1.44× |
| Arizona | 62,896 | 1.02× |
| Tennessee | 62,458 | 1.03× |
| Indiana | 57,761 | 1.05× |
| Missouri | 56,713 | 1.17× |
| Massachusetts | 55,666 | 0.94× |
| Washington | 54,762 | 0.91× |
| Alabama | 50,750 | 1.21× |
| South Carolina | 48,022 | 1.06× |
| Minnesota | 38,827 | 0.9× |
| Nevada | 36,175 | 1.24× |
| Colorado | 35,659 | 0.75× |
| Wisconsin | 34,765 | 0.77× |
| Kentucky | 32,811 | 0.87× |
| Oklahoma | 31,066 | 0.93× |
| Mississippi | 29,486 | 1.19× |
| Connecticut | 29,385 | 0.97× |
| Oregon | 27,539 | 0.8× |
| Arkansas | 24,012 | 0.97× |
| Utah | 20,561 | 0.76× |
| Iowa | 18,483 | 0.75× |
| Kansas | 17,884 | 0.75× |
| Washington, District of Columbia | 13,793 | 1.52× |
| Hawaii | 12,517 | 0.97× |
| New Mexico | 11,708 | 0.78× |
| Nebraska | 11,665 | 0.77× |
| Idaho | 10,315 | 0.68× |
| West Virginia | 9,607 | 0.69× |
| Delaware | 9,391 | 1.13× |
| New Hampshire | 8,531 | 0.72× |
| Maine | 8,439 | 0.78× |
| Rhode Island | 8,368 | 0.87× |
| Montana | 5,225 | 0.63× |
| South Dakota | 4,916 | 0.71× |
| Vermont | 4,689 | 0.89× |
| Alaska | 4,155 | 0.65× |
| North Dakota | 3,775 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.2 |
| Mindfulness | BALANCE | 1.17 |
| Spirituality | BALANCE | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Italy | 10.5% |
| France | 8.8% |
See Essence audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Essence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.