Rascasse Audience Intelligence

Soul Audience in Germany

A data profile of the people who buy, follow and care about Soul in Germany — modelled from more than twelve digital signal sources. Soul has an estimated audience of 4,486,143 people in Germany.

#790among Topic in Germany#39in Health

The average Soul fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Rosamund Pike, Essence, with strongest over-indexing on Tagesschau (2.83× the country average).

Demographically, the Soul audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soul fan in Germany is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul profile in Germany.

Audience size
4.5M
in Germany
Gender
69.1%♀
30.9% male
Age
41.1
average years
Country rank
#1269
Topic in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soul fans

69.1% are female, 30.9% are male, average age 41.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Soul audience in Germany
MetricValue
Female69.1%
Male30.9%
Average age41.1
Estimated audience size4,486,143
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Soul audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3922%
40-4928%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Soul audience comes from Germany.

Worldwide audience distribution share by country for Soul
CountryShare
United States25.3%
Brazil4.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soul fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.81×
02Hamburg~100K1.13×
03Berlin~200K1.09×
04Hessen~400K1.07×
05Bayern~700K1.00×
06Schleswig-Holstein~200K0.99×
07Bremen~40K0.98×
08Baden-Württemberg~600K0.94×
09Sachsen~200K0.94×
10Rheinland-Pfalz~200K0.91×
11Thüringen~100K0.91×
12Brandenburg~100K0.90×
13Niedersachsen~400K0.87×
14Mecklenburg-Vorpommern~70K0.87×
15Sachsen-Anhalt~100K0.86×
16Saarland~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Soul, Germany
0.84×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul audience
#·InterestCategoryAffinity×
01Rosamund PikeMovies & TV13.07×
02EssenceBeauty & Wellness13.07×
03Pierre FranckhMovies & TV11.66×
04Paulo CoelhoLiterature11.25×
05BassoonMusic & Radio11.16×
06Old TestamentPolitics & Society4.82×
07Sahra WagenknechtPolitics & Society4.03×
08FloristryHome & Garden3.84×
09FocusNews2.99×
10TagesschauMovies & TV2.83×
11Real propertyHome & Garden2.71×
12Lindsey VonnSports2.47×
13GMX MailInternet & Social Media2.41×
14Western UnionBusiness & Career2.40×
15KitchenHome & Garden1.90×
16KauflandShopping1.72×
17Netto Marken-DiscountShopping1.67×
18NatureHome & Garden1.65×
19FamilyKids & Family1.52×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.89×
SpiritualityBALANCE1.69×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.83×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soul have in Germany?

Soul has an estimated audience of 4,486,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soul fans?

69.1% of Soul fans are female, 30.9% are male, with an average age of 41.1 years.

03

Which brands do Soul fans like most?

Soul fans show strongest brand affinity for Tagesschau (2.83×), Rosamund Pike (13.07×), and Essence (13.07×) over the country average.

04

Where do Soul fans live in Germany?

Soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Soul fans also like?

Beyond Soul itself, the audience over-indexes on Rosamund Pike (13.07×), Essence (13.07×), Focus (2.99×), and Kaufland (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Soul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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