Soul Audience in Germany
Soul has an estimated audience of 4,486,143 people in Germany. 69.1% are female, 30.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Dailymotion, Rosamund Pike, Tagesschau, Focus.
The average Soul fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Dailymotion, Rosamund Pike, with strongest over-indexing on Western Union (6.44× the country average). Demographically, the Soul audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Musical genre
Demographics of Soul fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 41.1 |
| Estimated audience size | 4,486,143 |
Audience persona
The typical Soul fan in Germany is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,589,197 | 1.62× |
| Bayern | 733,860 | 1.02× |
| Baden-Württemberg | 615,698 | 1.01× |
| Hessen | 401,654 | 1.17× |
| Niedersachsen | 394,518 | 0.91× |
| Berlin | 237,658 | 1.18× |
| Sachsen | 207,503 | 0.94× |
| Rheinland-Pfalz | 206,984 | 0.92× |
| Schleswig-Holstein | 154,155 | 0.96× |
| Brandenburg | 122,003 | 0.88× |
| Hamburg | 119,840 | 1.18× |
| Thüringen | 98,032 | 0.86× |
| Sachsen-Anhalt | 95,122 | 0.82× |
| Mecklenburg-Vorpommern | 68,787 | 0.8× |
| Saarland | 43,616 | 0.79× |
| Bremen | 37,957 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.44× | Business & Career |
| Dailymotion | 7.92× | Movies & TV |
| Rosamund Pike | 13.07× | Movies & TV |
| Tagesschau | 2.13× | Movies & TV |
| Focus | 3.87× | News |
| Real property | 4.72× | Home & Garden |
| Pets | 1.8× | Pets & Animals |
| JACK & JONES | 13.07× | Fashion & Accessoires |
| Sahra Wagenknecht | 5.24× | Politics & Society |
| Leggings | 3.53× | Fashion & Accessoires |
| Anna-Maria Zimmermann | 5.69× | Music & Radio |
| Italo disco | 6.77× | Music & Radio |
| Automobiles | 1.61× | Cars & Mobility |
| Wetter.com | 1.82× | Home & Garden |
| Singer-songwriter | 2.57× | Music & Radio |
| Mediation | 7.79× | Business & Career |
| Self care | 2.43× | Health |
| Saturn (store) | 2.36× | Shopping |
| Cat food | 2.44× | Pets & Animals |
| Westdeutscher Rundfunk | 2.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Tradition | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
See Soul audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Soul have in Germany?
Soul has an estimated audience of 4,486,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soul fans?
69.1% of Soul fans are female, 30.9% are male, with an average age of 41.1 years.
Which brands do Soul fans like most?
Soul fans show strongest brand affinity for Western Union (6.44×), Dailymotion (7.92×), and Rosamund Pike (13.07×) over the country average.
Where do Soul fans live in Germany?
Soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,589,197), Bayern (reach 733,860), and Baden-Württemberg (reach 615,698). These three regions account for the largest share of the active audience.
What other brands do Soul fans also like?
Beyond Soul itself, the audience over-indexes on Dailymotion (7.92×), Rosamund Pike (13.07×), Tagesschau (2.13×), and Focus (3.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.