Soul Audience in Germany
Soul has an estimated audience of 4,486,143 people in Germany. 69.1% are female, 30.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Hückelhoven, Israel, Huck (magazine).
The average Soul fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Hückelhoven, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Soul audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Musical genre
Demographics of Soul fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 41.1 |
| Estimated audience size | 4,486,143 |
Audience persona
The typical Soul fan in Germany is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,589,197 | 1.62× |
| Bayern | 733,860 | 1.02× |
| Baden-Württemberg | 615,698 | 1.01× |
| Hessen | 401,654 | 1.17× |
| Niedersachsen | 394,518 | 0.91× |
| Berlin | 237,658 | 1.18× |
| Sachsen | 207,503 | 0.94× |
| Rheinland-Pfalz | 206,984 | 0.92× |
| Schleswig-Holstein | 154,155 | 0.96× |
| Brandenburg | 122,003 | 0.88× |
| Hamburg | 119,840 | 1.18× |
| Thüringen | 98,032 | 0.86× |
| Sachsen-Anhalt | 95,122 | 0.82× |
| Mecklenburg-Vorpommern | 68,787 | 0.8× |
| Saarland | 43,616 | 0.79× |
| Bremen | 37,957 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Goes | 1.69× | Travel & Leisure |
| Hückelhoven | 12.21× | Travel & Leisure |
| Israel | 2.91× | Travel & Leisure |
| Huck (magazine) | 13.07× | Internet & Social Media |
| Stradivarius | 1.52× | Shopping |
| Samanyolu Haber | 4.05× | Movies & TV |
| Kodi (software) | 2.36× | Technology & Electronics |
| Jack White | 1.53× | Movies & TV |
| Time (magazine) | 1.55× | News |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Home Delivery | 1.98× | Food & Beverages |
| Google Photos | 2.04× | Technology & Electronics |
| Loincloth | 1.96× | Fashion & Accessoires |
| Gudrun Sjödén | 2.06× | Fashion & Accessoires |
| Volvo V60 | 2.94× | Cars & Mobility |
| Zagreb | 2.36× | Travel & Leisure |
| Steampunk | 2.12× | Fashion & Accessoires |
| The Hollies (Official) | 3.55× | Music & Radio |
| Mie goreng | 2.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Tradition | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
See Soul audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Soul have in Germany?
Soul has an estimated audience of 4,486,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soul fans?
69.1% of Soul fans are female, 30.9% are male, with an average age of 41.1 years.
Which brands do Soul fans like most?
Soul fans show strongest brand affinity for Rossmann (1.85×), Goes (1.69×), and Hückelhoven (12.21×) over the country average.
Where do Soul fans live in Germany?
Soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,589,197), Bayern (reach 733,860), and Baden-Württemberg (reach 615,698). These three regions account for the largest share of the active audience.
What other brands do Soul fans also like?
Beyond Soul itself, the audience over-indexes on Goes (1.69×), Hückelhoven (12.21×), Israel (2.91×), and Huck (magazine) (13.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.