Soul Audience in United States

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Soul has an estimated audience of 39,198,637 people in United States. 67.4% are female, 32.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Certified diabetes educator, Hattiesburg, Mississippi, Software widget, Alaskan Husky.

The average Soul fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Certified diabetes educator, Hattiesburg, Mississippi, with strongest over-indexing on Elsword (19.74× the country average). Demographically, the Soul audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Musical genre

Demographics of Soul fans

Demographic split for Soul audience in United States
MetricValue
Female67.4%
Male32.6%
Average age41.5
Estimated audience size39,198,637

Audience persona

The typical Soul fan in United States is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Soul in United States
RegionReachAffinity
California5,501,0681.28×
Texas3,605,5591.07×
Florida2,902,5141.09×
New York2,500,0081.14×
Tennessee1,507,0691.92×
Georgia1,422,3691.18×
Illinois1,407,5221.08×
Pennsylvania1,236,3120.94×
Ohio1,221,8841.01×
North Carolina1,203,7681.02×
Arizona1,055,4921.32×
New Jersey1,012,9281.02×
Washington990,3921.26×
Michigan980,9420.96×
Virginia961,9901.01×
Massachusetts785,7841.02×
Maryland726,4021.08×
Alabama713,7761.3×
Indiana659,0010.92×
Missouri599,1250.95×
Colorado593,1020.96×
Minnesota565,4431.01×
South Carolina543,8800.92×
Louisiana502,3600.99×
Wisconsin483,6210.82×
Oregon462,0921.03×
Kentucky443,7920.9×
Oklahoma424,3460.97×
Nevada387,1371.02×
Connecticut378,5620.96×
Utah377,9541.08×
Mississippi323,6801×
Arkansas312,6900.97×
Kansas299,8720.97×
Iowa276,5740.86×
Idaho184,4980.94×
New Mexico181,3650.92×
Nebraska174,2650.89×
Hawaii164,8660.98×
West Virginia137,2800.75×
New Hampshire128,8340.83×
Washington, District of Columbia121,8161.03×
Maine120,0990.86×
Rhode Island108,6780.87×
Montana92,9800.85×
Delaware91,9720.85×
Alaska91,8701.1×
South Dakota77,5380.86×
North Dakota65,1140.81×
Vermont54,3110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soul audience
BrandAffinityCategory
Elsword19.74×Games
Certified diabetes educator2.59×Business & Career
Hattiesburg, Mississippi1.58×Travel & Leisure
Software widget2.09×Technology & Electronics
Alaskan Husky2.01×Pets & Animals
Voltron: Legendary Defender2.03×Movies & TV
Cachorros1.5×Pets & Animals
Escape Games1.82×Games
Tequila Cazadores1.64×Food & Beverages
Zahi Hawass1.55×Business & Career
Cachaça1.63×Food & Beverages
Houston County, Georgia2.02×Travel & Leisure
Hélio Gracie1.83×Sports
Fat-tailed sheep1.73×Pets & Animals
Jabal Amman2.26×Travel & Leisure
Scrapple1.98×Food & Beverages
Goldberg Variations1.93×Music & Radio
Fatherly1.74×Kids & Family
Seagram's Escapes1.52×Food & Beverages
Donmar Warehouse1.7×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soul audience
TraitClusterScore
MindfulnessBALANCE1.27
IndividualismJOY1.04
SpiritualityBALANCE0.99
CreativityOPEN0.99
Need for SecurityCONSERVATISM0.99
TravellingTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for Soul
CountryShare
United States25.3%
Brazil4.1%
United Kingdom4.0%

See Soul audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Soul have in United States?

Soul has an estimated audience of 39,198,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul fans?

67.4% of Soul fans are female, 32.6% are male, with an average age of 41.5 years.

Which brands do Soul fans like most?

Soul fans show strongest brand affinity for Elsword (19.74×), Certified diabetes educator (2.59×), and Hattiesburg, Mississippi (1.58×) over the country average.

Where do Soul fans live in United States?

Soul fans in United States are most concentrated in California (reach 5,501,068), Texas (reach 3,605,559), and Florida (reach 2,902,514). These three regions account for the largest share of the active audience.

What other brands do Soul fans also like?

Beyond Soul itself, the audience over-indexes on Certified diabetes educator (2.59×), Hattiesburg, Mississippi (1.58×), Software widget (2.09×), and Alaskan Husky (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.