Rascasse Audience Intelligence

Soul Audience in United States

Name: Soul — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Soul in United States — modelled from more than twelve digital signal sources. Soul has an estimated audience of 39,198,637 people in United States.

#423among Topic in United States #20in Health

The average Soul fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Tradition, Real property, with strongest over-indexing on Genetics (1.81× the country average).

Demographically, the Soul audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soul fan in United States is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul profile in United States.

Audience size

39.2M

in United States

Gender

67.4%♀

32.6% male

Age

41.5

average years

Country rank

#589

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Soul fans

67.4% are female, 32.6% are male, average age 41.5.

Fig. 02

Gender split

67.4%

Female

32.6%

Male

Demographic split for Soul audience in United States
Metric	Value
Female	67.4%
Male	32.6%
Average age	41.5
Estimated audience size	39,198,637

Fig. 03

Age distribution

Age distribution of the Soul audience in United States
Age bracket	Share	%
16-19		17%
20-29		16%
30-39		18%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

25.3%

of the worldwide Soul audience comes from United States.

Worldwide audience distribution share by country for Soul
Country	Share
United States	25.3%
Brazil	4.1%
United Kingdom	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Soul fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~1.5M	1.94×
02	Arizona	~1M	1.30×
03	Alabama	~700K	1.30×
04	California	~5M	1.21×
05	Washington	~1M	1.21×
06	Alaska	~100K	1.17×
07	Georgia	~1.5M	1.14×
08	New York	~2.5M	1.07×
09	Utah	~400K	1.07×
10	Maryland	~700K	1.06×
11	Minnesota	~600K	1.06×
12	Florida	~3M	1.05×
13	Mississippi	~300K	1.05×
14	Texas	~3.5M	1.03×
15	Illinois	~1.5M	1.02×
16	Louisiana	~500K	1.02×
17	Washington, District of Columbia	~100K	1.02×
18	Oregon	~500K	1.01×
19	Nevada	~400K	1.01×
20	Arkansas	~300K	1.00×
21	North Carolina	~1M	0.99×
22	Hawaii	~200K	0.99×
23	Ohio	~1M	0.98×
24	New Jersey	~1M	0.98×
25	Oklahoma	~400K	0.98×
26	Virginia	~900K	0.97×
27	Massachusetts	~800K	0.97×
28	Kansas	~300K	0.96×
29	New Mexico	~200K	0.96×
30	Idaho	~200K	0.96×
31	Connecticut	~400K	0.95×
32	Michigan	~1M	0.94×
33	Missouri	~600K	0.94×
34	Colorado	~600K	0.93×
35	Indiana	~700K	0.92×
36	South Carolina	~500K	0.92×
37	Kentucky	~500K	0.92×
38	Nebraska	~200K	0.92×
39	Delaware	~100K	0.92×
40	Pennsylvania	~1M	0.91×
41	South Dakota	~80K	0.91×
42	Rhode Island	~100K	0.90×
43	Montana	~100K	0.89×
44	Maine	~100K	0.88×
45	North Dakota	~70K	0.88×
46	Iowa	~300K	0.86×
47	New Hampshire	~100K	0.86×
48	Vermont	~60K	0.85×
49	Wisconsin	~500K	0.82×
50	West Virginia	~100K	0.81×

Affinity by region — Soul, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul audience
#	Interest	Category	×
01	Politico	Politics & Society	2.17×
02	New York Post	News	2.03×
03	Drudge Report	Sports	1.99×
04	Real property	Home & Garden	1.98×
05	Non-alcoholic beverage	Food & Beverages	1.91×
06	Barnes & Noble	Literature	1.85×
07	Genetics	Kids & Family	1.81×
08	Bestseller	Literature	1.75×
09	Robert Redford	Movies & TV	1.74×
10	Tradition	Politics & Society	1.73×
11	Microwave oven	Home & Garden	1.72×
12	Britney Spears	Music & Radio	1.69×
13	Library	Literature	1.63×
14	Preventive healthcare	Health	1.63×
15	True crime	Movies & TV	1.59×
16	Nostalgia	Home & Garden	1.56×
17	Retirement	Business & Career	1.55×
18	Stress (biology)	Health	1.53×
19	Discount stores	Shopping	1.51×
20	Made in USA	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Soul audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.36×
Spirituality	BALANCE	1.32×
Individualism	JOY	1.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Soul audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.75×
Luxury Orientation	PREMIUM	0.83×
Risk Appetite	THRILL	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Soul have in United States?

Soul has an estimated audience of 39,198,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul fans?

67.4% of Soul fans are female, 32.6% are male, with an average age of 41.5 years.

Which brands do Soul fans like most?

Soul fans show strongest brand affinity for Genetics (1.81×), Tradition (1.73×), and Real property (1.98×) over the country average.

Where do Soul fans live in United States?

Soul fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Soul fans also like?

Beyond Soul itself, the audience over-indexes on Tradition (1.73×), Real property (1.98×), Nostalgia (1.56×), and Britney Spears (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Soul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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