A data profile of the people who buy, follow and care about Soul in Brazil — modelled from more than twelve digital signal sources. Soul has an estimated audience of 6,326,250 people in Brazil.
Soul has an estimated audience of 6,326,250 people in Brazil. 72.2% are female, 27.8% are male, average age 39.1. Top brand affinities: Seleção Brasileira, Instagram, Country music, Rock music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Country music, with strongest over-indexing on Seleção Brasileira (1.95× the country average).
Demographically, the Soul audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Soul fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Soul profile in Brazil.
72.2% are female, 27.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.1 |
| Estimated audience size | 6,326,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Soul audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.76× | ||
| 02 | John Lennon | Music & Radio | 4.76× | ||
| 03 | Prince (musician) | Music & Radio | 4.76× | ||
| 04 | Germany | Travel & Leisure | 4.36× | ||
| 05 | Whitney Houston | Music & Radio | 3.73× | ||
| 06 | Spanish language | Politics & Society | 2.40× | ||
| 07 | Tradition | Politics & Society | 2.27× | ||
| 08 | Rock music | Music & Radio | 2.24× | ||
| 09 | Country music | Music & Radio | 2.22× | ||
| 10 | Pop music | Music & Radio | 2.11× | ||
| 11 | Internet & Social Media | 1.99× | |||
| 12 | Seleção Brasileira | Sports | 1.95× | ||
| 13 | Hip hop music | Music & Radio | 1.93× | ||
| 14 | Soul music | Music & Radio | 1.88× | ||
| 15 | Shopping malls | Shopping | 1.82× | ||
| 16 | Medicine | Business & Career | 1.80× | ||
| 17 | Action movies | Movies & TV | 1.76× | ||
| 18 | Jazz music | Music & Radio | 1.70× | ||
| 19 | Religion | Business & Career | 1.61× | ||
| 20 | Fragrances | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.27× | |
| Spirituality | BALANCE | 1.63× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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