A data profile of the people who buy, follow and care about Soul in India — modelled from more than twelve digital signal sources. Soul has an estimated audience of 3,875,759 people in India.
Soul has an estimated audience of 3,875,759 people in India. 21.2% are female, 78.8% are male, average age 29.5. Top brand affinities: truecaller, Zoom!, Anthropology, Roman Reigns, Innovation.
Top brand affinities include truecaller, Zoom!, Anthropology, with strongest over-indexing on truecaller (3.61× the country average).
Demographically, the Soul audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Soul fan in India is more male, around 29.5 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Soul profile in India.
21.2% are female, 78.8% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 29.5 |
| Estimated audience size | 3,875,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Soul audience comes from India.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 3.61× | ||
| 02 | Google Trends | Internet & Social Media | 3.61× | ||
| 03 | Charles Leclerc | Sports | 3.61× | ||
| 04 | Jim Carrey | Movies & TV | 3.61× | ||
| 05 | Zootopia | Movies & TV | 3.61× | ||
| 06 | Alibaba.com | Shopping | 3.61× | ||
| 07 | Zoom! | Business & Career | 3.37× | ||
| 08 | Brock Lesnar | Sports | 3.37× | ||
| 09 | Roman Reigns | Sports | 3.19× | ||
| 10 | WrestleMania | Sports | 3.14× | ||
| 11 | Nikkei 225 | Business & Career | 2.87× | ||
| 12 | United Nations | Politics & Society | 2.52× | ||
| 13 | Bed sheet | Home & Garden | 2.46× | ||
| 14 | FC Bayern Munich | Sports | 2.22× | ||
| 15 | Mount Everest | Travel & Leisure | 2.14× | ||
| 16 | Anthropology | Business & Career | 1.98× | ||
| 17 | Macau | Travel & Leisure | 1.98× | ||
| 18 | Real property | Home & Garden | 1.84× | ||
| 19 | Al Nassr FC | Sports | 1.75× | ||
| 20 | Innovation | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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