A data profile of the people who buy, follow and care about Soul in Argentina — modelled from more than twelve digital signal sources. Soul has an estimated audience of 1,487,121 people in Argentina.
Soul has an estimated audience of 1,487,121 people in Argentina. 74.0% are female, 26.0% are male, average age 39.3. Top brand affinities: Tradition, Clairvoyance, Rail transport, Non-alcoholic beverage, Hinduism.
Top brand affinities include Tradition, Clairvoyance, Rail transport, with strongest over-indexing on Tradition (1.7× the country average).
Demographically, the Soul audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Soul fan in Argentina is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Soul profile in Argentina.
74.0% are female, 26.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 39.3 |
| Estimated audience size | 1,487,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Soul audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clairvoyance | Politics & Society | 2.56× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.95× | ||
| 03 | Buddhism | Health | 1.86× | ||
| 04 | Breast Cancer awareness | Health | 1.85× | ||
| 05 | Herbalism | Health | 1.81× | ||
| 06 | Aromatherapy | Home & Garden | 1.79× | ||
| 07 | Ayurveda | Health | 1.79× | ||
| 08 | Jessica Alba | Movies & TV | 1.71× | ||
| 09 | Tradition | Politics & Society | 1.70× | ||
| 10 | Hinduism | Politics & Society | 1.68× | ||
| 11 | Nobel Peace Prize | Politics & Society | 1.67× | ||
| 12 | Breakfast television | Movies & TV | 1.65× | ||
| 13 | Judaism | Politics & Society | 1.64× | ||
| 14 | Mineral water | Food & Beverages | 1.63× | ||
| 15 | Salma Hayek | Movies & TV | 1.62× | ||
| 16 | Feng shui | Health | 1.62× | ||
| 17 | Essential oil | Home & Garden | 1.57× | ||
| 18 | Baking powder | Food & Beverages | 1.54× | ||
| 19 | Rail transport | Travel & Leisure | 1.53× | ||
| 20 | Biotechnology | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.70× | |
| Spirituality | BALANCE | 1.43× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.79× | |
| Career Orientation | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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