A data profile of the people who buy, follow and care about Soul in Portugal — modelled from more than twelve digital signal sources. Soul has an estimated audience of 1,518,976 people in Portugal.
The average Soul fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Catholic Church, Tradition, Tinder, with strongest over-indexing on Catholic Church (1.91× the country average).
Demographically, the Soul audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Soul fan in Portugal is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Soul profile in Portugal.
65.2% are female, 34.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.0 |
| Estimated audience size | 1,518,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Soul audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
Where the Soul audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~200K | 1.60× | |
| 02 | Porto District | ~500K | 1.47× | |
| 03 | Santarém District | ~100K | 1.47× | |
| 04 | Lisbon District | ~700K | 1.45× | |
| 05 | Setúbal District | ~200K | 1.26× | |
| 06 | Faro District | ~100K | 1.19× | |
| 07 | Aveiro District | ~100K | 1.05× | |
| 08 | Leiria District | ~90K | 1.04× | |
| 09 | Coimbra District | ~80K | 1.04× | |
| 10 | Viseu District | ~50K | 1.00× | |
| 11 | Castelo Branco District | ~30K | 0.98× | |
| 12 | Azores | ~40K | 0.96× | |
| 13 | Bragança District | ~20K | 0.96× | |
| 14 | Portalegre District | ~20K | 0.96× | |
| 15 | Madeira | ~40K | 0.95× | |
| 16 | Vila Real District | ~30K | 0.95× | |
| 17 | Évora District | ~30K | 0.95× | |
| 18 | Guarda District | ~20K | 0.95× | |
| 19 | Viana do Castelo District | ~40K | 0.94× | |
| 20 | Beja District | ~20K | 0.94× |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 2.94× | ||
| 02 | Blood vessel | Health | 2.68× | ||
| 03 | Clairvoyance | Politics & Society | 2.67× | ||
| 04 | Player versus player | Games | 2.26× | ||
| 05 | Garden furniture | Home & Garden | 2.13× | ||
| 06 | Catholic Church | Politics & Society | 1.91× | ||
| 07 | Mineral water | Food & Beverages | 1.81× | ||
| 08 | Tradition | Politics & Society | 1.80× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 10 | Herbalism | Health | 1.70× | ||
| 11 | Essential oil | Home & Garden | 1.64× | ||
| 12 | Individualism | Politics & Society | 1.64× | ||
| 13 | Zoo | Kids & Family | 1.59× | ||
| 14 | Microwave oven | Home & Garden | 1.58× | ||
| 15 | Cancer awareness | Health | 1.58× | ||
| 16 | Lottery | Games | 1.58× | ||
| 17 | MLB | Sports | 1.52× | ||
| 18 | Greenhouse | Home & Garden | 1.52× | ||
| 19 | Health insurance | Business & Career | 1.51× | ||
| 20 | Alternative medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.80× | |
| Spirituality | BALANCE | 1.56× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Luxury Orientation | PREMIUM | 0.90× |
Soul has an estimated audience of 1,518,976 people in Portugal, concentrated in Lisbon District and Porto District.
65.2% of Soul fans are female, 34.8% are male, with an average age of 45.0 years.
Soul fans show strongest brand affinity for Catholic Church (1.91×), Tradition (1.8×), and Tinder (2.94×) over the country average.
Soul fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Soul itself, the audience over-indexes on Tradition (1.8×), Tinder (2.94×), Player versus player (2.26×), and Microwave oven (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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