A data profile of the people who buy, follow and care about Tradition in Portugal — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 1,704,375 people in Portugal.
The average Tradition fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Knitting, Crochet, Culinary art, with strongest over-indexing on Knitting (2.03× the country average).
Demographically, the Tradition audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tradition fan in Portugal is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Knitting.
The key figures that characterise the Tradition profile in Portugal.
64.8% are female, 35.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.6 |
| Estimated audience size | 1,704,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Tradition audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.52× | |
| 02 | Madeira | ~60K | 1.17× | |
| 03 | Bragança District | ~20K | 1.06× | |
| 04 | Portalegre District | ~20K | 1.05× | |
| 05 | Guarda District | ~20K | 1.04× | |
| 06 | Vila Real District | ~30K | 1.02× | |
| 07 | Beja District | ~30K | 1.02× | |
| 08 | Évora District | ~30K | 1.00× | |
| 09 | Faro District | ~100K | 0.99× | |
| 10 | Castelo Branco District | ~30K | 0.99× | |
| 11 | Azores | ~50K | 0.98× | |
| 12 | Viana do Castelo District | ~40K | 0.98× | |
| 13 | Viseu District | ~60K | 0.96× | |
| 14 | Leiria District | ~90K | 0.95× | |
| 15 | Coimbra District | ~80K | 0.95× | |
| 16 | Aveiro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Braga District | ~100K | 0.90× | |
| 19 | Porto District | ~300K | 0.88× | |
| 20 | Santarém District | ~70K | 0.88× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immortality | Kids & Family | 2.72× | ||
| 02 | Vitalism | Health | 2.50× | ||
| 03 | Lindås | Travel & Leisure | 2.34× | ||
| 04 | Saudade | Politics & Society | 2.32× | ||
| 05 | Ancient history | Politics & Society | 2.14× | ||
| 06 | Knitting | Home & Garden | 2.03× | ||
| 07 | SKLUM | Home & Garden | 2.00× | ||
| 08 | Crochet | Home & Garden | 1.98× | ||
| 09 | Harmony | Kids & Family | 1.86× | ||
| 10 | Soul | Health | 1.80× | ||
| 11 | Yarn | Fashion & Accessoires | 1.77× | ||
| 12 | Culinary art | Arts & Culture | 1.73× | ||
| 13 | Sink | Home & Garden | 1.71× | ||
| 14 | Kinship | Kids & Family | 1.67× | ||
| 15 | Metaphysics | Business & Career | 1.63× | ||
| 16 | Música sertaneja | Music & Radio | 1.61× | ||
| 17 | Sewing | Home & Garden | 1.58× | ||
| 18 | Música popular brasileira | Music & Radio | 1.56× | ||
| 19 | Interpersonal relationship | Kids & Family | 1.54× | ||
| 20 | Sociology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Creativity | OPEN | 1.32× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Risk Appetite | THRILL | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× |
Tradition has an estimated audience of 1,704,375 people in Portugal, concentrated in Lisbon District and Porto District.
64.8% of Tradition fans are female, 35.2% are male, with an average age of 45.6 years.
Tradition fans show strongest brand affinity for Knitting (2.03×), Crochet (1.98×), and Culinary art (1.73×) over the country average.
Tradition fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Crochet (1.98×), Culinary art (1.73×), Música sertaneja (1.61×), and Lindås (2.34×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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