A data profile of the people who buy, follow and care about Interpersonal relationship in Portugal — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 1,926,047 people in Portugal.
Interpersonal relationship has an estimated audience of 1,926,047 people in Portugal. 72.1% are female, 27.9% are male, average age 44.1. Top brand affinities: Emotional intelligence, Flower, Bikini, Social movement, Knitting.
Top brand affinities include Emotional intelligence, Flower, Bikini, with strongest over-indexing on Emotional intelligence (1.89× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Individualism.
The typical Interpersonal relationship fan in Portugal is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Interpersonal relationship profile in Portugal.
72.1% are female, 27.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.1 |
| Estimated audience size | 1,926,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Interpersonal relationship audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport Club Corinthians Paulista | Sports | 2.38× | ||
| 02 | Emotional intelligence | Health | 1.89× | ||
| 03 | Internet & Social Media | 1.87× | |||
| 04 | Social movement | Politics & Society | 1.82× | ||
| 05 | Flower bouquet | Home & Garden | 1.82× | ||
| 06 | Oysho | Fashion & Accessoires | 1.77× | ||
| 07 | Microwave oven | Home & Garden | 1.74× | ||
| 08 | Bikini | Fashion & Accessoires | 1.73× | ||
| 09 | Online chat | Technology & Electronics | 1.72× | ||
| 10 | Massimo Dutti | Shopping | 1.61× | ||
| 11 | Knitting | Home & Garden | 1.59× | ||
| 12 | Waxing | Beauty & Wellness | 1.56× | ||
| 13 | O Boticário | Shopping | 1.56× | ||
| 14 | Milan | Travel & Leisure | 1.56× | ||
| 15 | mulheres | Movies & TV | 1.55× | ||
| 16 | Tradition | Politics & Society | 1.54× | ||
| 17 | Bershka | Shopping | 1.54× | ||
| 18 | Flower | Home & Garden | 1.52× | ||
| 19 | Intimissimi | Fashion & Accessoires | 1.52× | ||
| 20 | Cupcake | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Individualism | JOY | 1.29× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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