A data profile of the people who buy, follow and care about Emotional intelligence in Portugal — modelled from more than twelve digital signal sources. Emotional intelligence has an estimated audience of 1,986,570 people in Portugal.
The average Emotional intelligence fan in Portugal is 48.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Self-knowledge (psychology), Pedagogy, Gratitude, with strongest over-indexing on Self-knowledge (psychology) (1.89× the country average).
Demographically, the Emotional intelligence audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Emotional intelligence fan in Portugal is more female, around 48.6 years old, with strong Creativity tendencies and a notable affinity for Self-knowledge (psychology).
The key figures that characterise the Emotional intelligence profile in Portugal.
72.0% are female, 28.0% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 48.6 |
| Estimated audience size | 1,986,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 42% |
of the worldwide Emotional intelligence audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 13.8% |
| United States | 10.8% |
| Spain | 5.8% |
Where the Emotional intelligence audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~300K | 1.48× | |
| 02 | Faro District | ~200K | 1.21× | |
| 03 | Aveiro District | ~200K | 1.18× | |
| 04 | Azores | ~60K | 1.15× | |
| 05 | Braga District | ~200K | 1.07× | |
| 06 | Lisbon District | ~600K | 1.05× | |
| 07 | Leiria District | ~100K | 1.05× | |
| 08 | Porto District | ~500K | 1.04× | |
| 09 | Santarém District | ~100K | 1.04× | |
| 10 | Coimbra District | ~100K | 0.99× | |
| 11 | Madeira | ~60K | 0.98× | |
| 12 | Castelo Branco District | ~40K | 0.98× | |
| 13 | Viana do Castelo District | ~50K | 0.97× | |
| 14 | Bragança District | ~20K | 0.95× | |
| 15 | Viseu District | ~60K | 0.94× | |
| 16 | Vila Real District | ~30K | 0.94× | |
| 17 | Évora District | ~30K | 0.94× | |
| 18 | Portalegre District | ~20K | 0.94× | |
| 19 | Beja District | ~30K | 0.93× | |
| 20 | Guarda District | ~20K | 0.91× |
The strongest cross-interests of the Emotional intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotmart | Shopping | 3.08× | ||
| 02 | Pedagogy | Kids & Family | 2.45× | ||
| 03 | Gratitude | Politics & Society | 2.43× | ||
| 04 | Social change | Politics & Society | 2.23× | ||
| 05 | Arezzo | Travel & Leisure | 2.22× | ||
| 06 | Social movement | Politics & Society | 2.08× | ||
| 07 | Deco | Home & Garden | 1.99× | ||
| 08 | Pillow | Home & Garden | 1.91× | ||
| 09 | Self-knowledge (psychology) | Health | 1.89× | ||
| 10 | Interpersonal relationship | Kids & Family | 1.89× | ||
| 11 | Decoration | Home & Garden | 1.86× | ||
| 12 | Knitting | Home & Garden | 1.82× | ||
| 13 | Self-love | Health | 1.79× | ||
| 14 | Crochet | Home & Garden | 1.78× | ||
| 15 | Sewing | Home & Garden | 1.73× | ||
| 16 | Novella | Literature | 1.72× | ||
| 17 | Self-confidence | Health | 1.64× | ||
| 18 | Lawyer | Business & Career | 1.63× | ||
| 19 | Sleep | Health | 1.59× | ||
| 20 | Saving | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.25× | |
| Mindfulness | BALANCE | 1.23× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.87× |
Emotional intelligence has an estimated audience of 1,986,570 people in Portugal, concentrated in Lisbon District and Porto District.
72.0% of Emotional intelligence fans are female, 28.0% are male, with an average age of 48.6 years.
Emotional intelligence fans show strongest brand affinity for Self-knowledge (psychology) (1.89×), Pedagogy (2.45×), and Gratitude (2.43×) over the country average.
Emotional intelligence fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Emotional intelligence itself, the audience over-indexes on Pedagogy (2.45×), Gratitude (2.43×), Interpersonal relationship (1.89×), and Hotmart (3.08×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Emotional intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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