A data profile of the people who buy, follow and care about Pedagogy in Portugal — modelled from more than twelve digital signal sources. Pedagogy has an estimated audience of 1,387,660 people in Portugal.
The average Pedagogy fan in Portugal is 43.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include IKEA, FlixBus, Emotional intelligence, with strongest over-indexing on IKEA (1.51× the country average).
Demographically, the Pedagogy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pedagogy fan in Portugal is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Pedagogy profile in Portugal.
73.2% are female, 26.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 43.2 |
| Estimated audience size | 1,387,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Pedagogy audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 8.3% |
| Italy | 7.4% |
Where the Pedagogy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.11× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~20K | 1.09× | |
| 04 | Beja District | ~20K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.04× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Lisbon District | ~400K | 0.84× | |
| 19 | Porto District | ~200K | 0.82× | |
| 20 | Santarém District | ~50K | 0.82× |
The strongest cross-interests of the Pedagogy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crocs | Fashion & Accessoires | 4.57× | ||
| 02 | Mineral water | Food & Beverages | 3.39× | ||
| 03 | Private school | Kids & Family | 2.74× | ||
| 04 | Microwave oven | Home & Garden | 2.55× | ||
| 05 | Flower bouquet | Home & Garden | 2.54× | ||
| 06 | Social movement | Politics & Society | 2.47× | ||
| 07 | Emotional intelligence | Health | 2.45× | ||
| 08 | Charitable organization | Politics & Society | 2.31× | ||
| 09 | Internet & Social Media | 2.25× | |||
| 10 | Knitting | Home & Garden | 2.06× | ||
| 11 | Child care | Kids & Family | 2.04× | ||
| 12 | FlixBus | Cars & Mobility | 1.98× | ||
| 13 | Primark | Shopping | 1.92× | ||
| 14 | Nonprofit organization | Politics & Society | 1.92× | ||
| 15 | Snack food | Food & Beverages | 1.85× | ||
| 16 | EasyJet | Travel & Leisure | 1.65× | ||
| 17 | Pharmacy | Business & Career | 1.61× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.04× | |
| Individualism | JOY | 1.76× | |
| Community Orientation | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Pedagogy has an estimated audience of 1,387,660 people in Portugal, concentrated in Lisbon District and Porto District.
73.2% of Pedagogy fans are female, 26.8% are male, with an average age of 43.2 years.
Pedagogy fans show strongest brand affinity for IKEA (1.51×), FlixBus (1.98×), and Emotional intelligence (2.45×) over the country average.
Pedagogy fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pedagogy itself, the audience over-indexes on FlixBus (1.98×), Emotional intelligence (2.45×), Primark (1.92×), and Social movement (2.47×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pedagogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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