A data profile of the people who buy, follow and care about Pharmacy in Portugal — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 2,003,428 people in Portugal.
The average Pharmacy fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Lidl, Intermarché, Culinary art, with strongest over-indexing on Lidl (1.52× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Pharmacy fan in Portugal is more female, around 46.1 years old, with strong Creativity tendencies and a notable affinity for Lidl.
The key figures that characterise the Pharmacy profile in Portugal.
71.8% are female, 28.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 46.1 |
| Estimated audience size | 2,003,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Pharmacy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 3.15× | |
| 02 | Madeira | ~200K | 3.01× | |
| 03 | Azores | ~80K | 1.53× | |
| 04 | Lisbon District | ~900K | 1.49× | |
| 05 | Porto District | ~500K | 1.14× | |
| 06 | Santarém District | ~100K | 1.14× | |
| 07 | Leiria District | ~100K | 0.88× | |
| 08 | Viana do Castelo District | ~40K | 0.85× | |
| 09 | Coimbra District | ~80K | 0.83× | |
| 10 | Beja District | ~30K | 0.82× | |
| 11 | Setúbal District | ~200K | 0.70× | |
| 12 | Évora District | ~20K | 0.63× | |
| 13 | Aveiro District | ~90K | 0.57× | |
| 14 | Vila Real District | ~20K | 0.57× | |
| 15 | Portalegre District | ~10K | 0.56× | |
| 16 | Guarda District | ~10K | 0.55× | |
| 17 | Castelo Branco District | ~20K | 0.54× | |
| 18 | Bragança District | ~10K | 0.54× | |
| 19 | Viseu District | ~30K | 0.49× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal chemistry | Business & Career | 2.31× | ||
| 02 | Pharmacology | Business & Career | 2.07× | ||
| 03 | Professional | Business & Career | 1.88× | ||
| 04 | Diabetes mellitus awareness | Health | 1.81× | ||
| 05 | Lindås | Travel & Leisure | 1.79× | ||
| 06 | Bijou (jewellery) | Fashion & Accessoires | 1.73× | ||
| 07 | La Redoute | Shopping | 1.67× | ||
| 08 | Sampler (musical instrument) | Music & Radio | 1.64× | ||
| 09 | Intermarché | Shopping | 1.63× | ||
| 10 | Textile industry | Fashion & Accessoires | 1.62× | ||
| 11 | Pedagogy | Kids & Family | 1.61× | ||
| 12 | TV7 Dias | Movies & TV | 1.58× | ||
| 13 | Culinary art | Arts & Culture | 1.57× | ||
| 14 | Flowering plant | Home & Garden | 1.57× | ||
| 15 | Conforama | Home & Garden | 1.55× | ||
| 16 | Lidl | Shopping | 1.52× | ||
| 17 | Social | Politics & Society | 1.52× | ||
| 18 | Crochet | Home & Garden | 1.51× | ||
| 19 | Grandparent | Kids & Family | 1.51× | ||
| 20 | Paleolithic diet | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| Spirituality | BALANCE | 1.07× | |
| Tradition | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Risk Appetite | THRILL | 0.58× | |
| Patriotism | CONSERVATISM | 0.65× |
Pharmacy has an estimated audience of 2,003,428 people in Portugal, concentrated in Lisbon District and Porto District.
71.8% of Pharmacy fans are female, 28.2% are male, with an average age of 46.1 years.
Pharmacy fans show strongest brand affinity for Lidl (1.52×), Intermarché (1.63×), and Culinary art (1.57×) over the country average.
Pharmacy fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Intermarché (1.63×), Culinary art (1.57×), La Redoute (1.67×), and Conforama (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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