A data profile of the people who buy, follow and care about Pharmacy in Belgium — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 1,146,736 people in Belgium.
Pharmacy has an estimated audience of 1,146,736 people in Belgium. 70.8% are female, 29.2% are male, average age 45.6. Top brand affinities: Kruidvat, Aldi, Lidl, Colruyt (supermarket), Le Soir.
Top brand affinities include Kruidvat, Aldi, Lidl, with strongest over-indexing on Kruidvat (2.64× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Pharmacy fan in Belgium is more female, around 45.6 years old, with strong Pet Ownership tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Pharmacy profile in Belgium.
70.8% are female, 29.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 45.6 |
| Estimated audience size | 1,146,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Pharmacy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kruidvat | Shopping | 2.64× | ||
| 02 | Grandparent | Kids & Family | 2.56× | ||
| 03 | Kiabi | Fashion & Accessoires | 2.47× | ||
| 04 | Rituals | Beauty & Wellness | 1.88× | ||
| 05 | C&A | Shopping | 1.83× | ||
| 06 | Aldi | Shopping | 1.78× | ||
| 07 | Le Soir | News | 1.73× | ||
| 08 | Health care | Business & Career | 1.68× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.64× | ||
| 10 | Lidl | Shopping | 1.63× | ||
| 11 | Flower | Home & Garden | 1.63× | ||
| 12 | Medicine | Business & Career | 1.61× | ||
| 13 | Primark | Shopping | 1.59× | ||
| 14 | Colruyt | Shopping | 1.58× | ||
| 15 | Bpost | Business & Career | 1.58× | ||
| 16 | RTBF | Movies & TV | 1.58× | ||
| 17 | Supermarket | Shopping | 1.58× | ||
| 18 | Wallonia | Travel & Leisure | 1.57× | ||
| 19 | Plant | Home & Garden | 1.52× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.77× | |
| Travelling | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Design Affinity | PREMIUM | 0.53× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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