A data profile of the people who buy, follow and care about Lidl in Belgium — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 7,422,602 people in Belgium.
The average Lidl fan in Belgium is 42.8 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include Colruyt (supermarket), Aldi, Kruidvat, with strongest over-indexing on Colruyt (supermarket) (2.19× the country average).
Demographically, the Lidl audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Lidl fan in Belgium is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Lidl profile in Belgium.
64.2% are female, 35.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.8 |
| Estimated audience size | 7,422,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
Where the Lidl audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~600K | 1.15× | |
| 02 | Hainaut | ~900K | 1.13× | |
| 03 | Liege | ~700K | 1.09× | |
| 04 | Limburg | ~400K | 1.07× | |
| 05 | Antwerp | ~800K | 1.05× | |
| 06 | East Flanders | ~800K | 1.00× | |
| 07 | Flemish Brabant | ~600K | 1.00× | |
| 08 | West Flanders | ~600K | 0.97× | |
| 09 | Luxembourg | ~200K | 0.95× | |
| 10 | Province of Namur | ~300K | 0.89× | |
| 11 | Walloon Brabant | ~100K | 0.70× |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aldi | Shopping | 2.31× | ||
| 02 | Intermarché | Shopping | 2.24× | ||
| 03 | Colruyt (supermarket) | Food & Beverages | 2.19× | ||
| 04 | Chain store | Shopping | 2.12× | ||
| 05 | Carrefour Market | Shopping | 1.96× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.89× | ||
| 07 | Colruyt | Shopping | 1.86× | ||
| 08 | Supermarket | Shopping | 1.86× | ||
| 09 | Albert Heijn | Shopping | 1.85× | ||
| 10 | Kruidvat | Shopping | 1.78× | ||
| 11 | Garden centre | Home & Garden | 1.73× | ||
| 12 | Hypermarket | Shopping | 1.72× | ||
| 13 | Jbc | Kids & Family | 1.67× | ||
| 14 | Spar (retailer) | Shopping | 1.67× | ||
| 15 | Carrefour | Shopping | 1.65× | ||
| 16 | Hardware store | Home & Garden | 1.63× | ||
| 17 | C&A | Shopping | 1.61× | ||
| 18 | Brico | Home & Garden | 1.59× | ||
| 19 | Center Parcs | Travel & Leisure | 1.59× | ||
| 20 | Solar panel | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.08× | |
| Travelling | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Design Affinity | PREMIUM | 0.59× | |
| Social Media Usage | JOY | 0.71× |
Lidl's target market in Belgium covers an estimated 7,422,602 people, concentrated in Hainaut and Antwerp.
64.2% of the Lidl audience are female, 35.8% are male, with an average age of 42.8 years.
Lidl fans show strongest brand affinity for Colruyt (supermarket) (2.19×), Aldi (2.31×), and Kruidvat (1.78×) over the country average.
Lidl fans in Belgium are most concentrated in Hainaut (reach ~900K), Antwerp (reach ~800K), and East Flanders (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lidl itself, the audience over-indexes on Aldi (2.31×), Kruidvat (1.78×), Albert Heijn (1.85×), and Carrefour (1.65×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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