A data profile of the people who buy, follow and care about RTBF in Belgium — modelled from more than twelve digital signal sources. RTBF has an estimated audience of 2,800,173 people in Belgium.
The average RTBF fan in Belgium is 45.4 years old, balanced, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Brussels.
Top brand affinities include Brico, Le Soir, Intermarché, with strongest over-indexing on Brico (1.64× the country average).
Demographically, the RTBF audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical RTBF fan in Belgium is balanced, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Brico.
The key figures that characterise the RTBF profile in Belgium.
53.4% are female, 46.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 45.4 |
| Estimated audience size | 2,800,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide RTBF audience comes from Belgium.
| Country | Share |
|---|---|
| France | 49.2% |
| Belgium | 31.7% |
| United Kingdom | 2.0% |
Where the RTBF audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~100K | 1.95× | |
| 02 | Liege | ~500K | 1.90× | |
| 03 | Province of Namur | ~200K | 1.81× | |
| 04 | Hainaut | ~400K | 1.48× | |
| 05 | Brussels | ~300K | 1.38× | |
| 06 | Luxembourg | ~100K | 1.34× | |
| 07 | Flemish Brabant | ~100K | 0.61× | |
| 08 | Antwerp | ~70K | 0.25× | |
| 09 | West Flanders | ~30K | 0.13× | |
| 10 | East Flanders | ~30K | 0.12× | |
| 11 | Limburg | ~10K | 0.10× |
The strongest cross-interests of the RTBF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Democracy | Politics & Society | 2.69× | ||
| 02 | France 2 | Movies & TV | 2.41× | ||
| 03 | MSN | News | 2.32× | ||
| 04 | France Télévisions | Movies & TV | 2.27× | ||
| 05 | Divertissement | Politics & Society | 2.26× | ||
| 06 | Meteorology | Home & Garden | 2.24× | ||
| 07 | TF1 | Movies & TV | 2.17× | ||
| 08 | Chanson | Music & Radio | 2.10× | ||
| 09 | Boulanger | Shopping | 2.09× | ||
| 10 | Patrick Bruel | Music & Radio | 2.03× | ||
| 11 | Convenience store | Food & Beverages | 1.99× | ||
| 12 | Quebec | Travel & Leisure | 1.99× | ||
| 13 | Star Academy | Movies & TV | 1.95× | ||
| 14 | Pâtisserie | Food & Beverages | 1.90× | ||
| 15 | Bijou (jewellery) | Fashion & Accessoires | 1.90× | ||
| 16 | Le Soir | News | 1.72× | ||
| 17 | Intermarché | Shopping | 1.69× | ||
| 18 | Brico | Home & Garden | 1.64× | ||
| 19 | Orange | Technology & Electronics | 1.52× | ||
| 20 | Standard Liège | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Pet Ownership | JOY | 1.05× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.27× | |
| Travelling | THRILL | 0.41× | |
| Early Adopter Mentality | POWER | 0.71× |
RTBF has an estimated audience of 2,800,173 people in Belgium, concentrated in Liege and Hainaut.
53.4% of RTBF fans are female, 46.6% are male, with an average age of 45.4 years.
RTBF fans show strongest brand affinity for Brico (1.64×), Le Soir (1.72×), and Intermarché (1.69×) over the country average.
RTBF fans in Belgium are most concentrated in Liege (reach ~500K), Hainaut (reach ~400K), and Brussels (reach ~300K). These three regions account for the largest share of the active audience.
Beyond RTBF itself, the audience over-indexes on Le Soir (1.72×), Intermarché (1.69×), Democracy (2.69×), and Orange (1.52×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for RTBF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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