A data profile of the people who buy, follow and care about VRT MAX in Belgium — modelled from more than twelve digital signal sources. VRT MAX has an estimated audience of 3,930,102 people in Belgium.
The average VRT MAX fan in Belgium is 39.8 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Standard Liège, Kinepolis, Premier League, with strongest over-indexing on Standard Liège (1.79× the country average).
Demographically, the VRT MAX audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical VRT MAX fan in Belgium is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Standard Liège.
The key figures that characterise the VRT MAX profile in Belgium.
52.8% are female, 47.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 39.8 |
| Estimated audience size | 3,930,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide VRT MAX audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 91.6% |
| France | 1.9% |
| Netherlands | 1.8% |
Where the VRT MAX audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 2.43× | |
| 02 | West Flanders | ~800K | 2.27× | |
| 03 | Antwerp | ~800K | 1.86× | |
| 04 | Flemish Brabant | ~600K | 1.83× | |
| 05 | Limburg | ~300K | 1.54× | |
| 06 | Brussels | ~200K | 0.56× | |
| 07 | Luxembourg | ~20K | 0.19× | |
| 08 | Walloon Brabant | ~20K | 0.17× | |
| 09 | Province of Namur | ~20K | 0.13× | |
| 10 | Hainaut | ~40K | 0.11× | |
| 11 | Liege | ~40K | 0.11× |
The strongest cross-interests of the VRT MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Mercato | Sports | 1.99× | ||
| 02 | Rugby league | Sports | 1.97× | ||
| 03 | Kevin De Bruyne | Sports | 1.95× | ||
| 04 | Vincent Kompany | Sports | 1.95× | ||
| 05 | Mixed martial arts | Sports | 1.93× | ||
| 06 | FC Bayern Munich | Sports | 1.88× | ||
| 07 | Premier League | Sports | 1.87× | ||
| 08 | Standard Liège | Sports | 1.79× | ||
| 09 | Belgium national football team | Sports | 1.78× | ||
| 10 | NBA | Sports | 1.75× | ||
| 11 | Pay television | Movies & TV | 1.69× | ||
| 12 | Royale Union Saint-Gilloise | Sports | 1.67× | ||
| 13 | Casino | Games | 1.66× | ||
| 14 | Video on demand | Movies & TV | 1.61× | ||
| 15 | Unibet | Games | 1.61× | ||
| 16 | Creative Commons | Technology & Electronics | 1.59× | ||
| 17 | Pizza | Food & Beverages | 1.56× | ||
| 18 | KV Mechelen | Sports | 1.56× | ||
| 19 | Kinepolis | Movies & TV | 1.55× | ||
| 20 | K.A.A. Gent | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Spirituality | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
VRT MAX has an estimated audience of 3,930,102 people in Belgium, concentrated in East Flanders and Antwerp.
52.8% of VRT MAX fans are female, 47.2% are male, with an average age of 39.8 years.
VRT MAX fans show strongest brand affinity for Standard Liège (1.79×), Kinepolis (1.55×), and Premier League (1.87×) over the country average.
VRT MAX fans in Belgium are most concentrated in East Flanders (reach ~900K), Antwerp (reach ~800K), and West Flanders (reach ~800K). These three regions account for the largest share of the active audience.
Beyond VRT MAX itself, the audience over-indexes on Kinepolis (1.55×), Premier League (1.87×), Pizza (1.56×), and Video on demand (1.61×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for VRT MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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