A data profile of the people who buy, follow and care about Netflix in Belgium — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,948,414 people in Belgium.
The average Netflix fan in Belgium is 40.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Stranger Things, Travel Adventures, Gourmet Foods, with strongest over-indexing on Stranger Things (1.68× the country average).
Demographically, the Netflix audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Netflix fan in Belgium is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Netflix profile in Belgium.
54.8% are female, 45.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.5 |
| Estimated audience size | 1,948,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Netflix audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.13× | |
| 02 | Walloon Brabant | ~50K | 1.07× | |
| 03 | East Flanders | ~200K | 1.05× | |
| 04 | West Flanders | ~200K | 1.03× | |
| 05 | Liege | ~200K | 1.03× | |
| 06 | Brussels | ~100K | 1.02× | |
| 07 | Hainaut | ~200K | 0.98× | |
| 08 | Province of Namur | ~90K | 0.96× | |
| 09 | Antwerp | ~200K | 0.93× | |
| 10 | Limburg | ~80K | 0.92× | |
| 11 | Luxembourg | ~40K | 0.87× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 2.25× | ||
| 02 | Gaming | Games | 2.13× | ||
| 03 | Delivery order | Food & Beverages | 2.07× | ||
| 04 | The Witcher | Games | 2.06× | ||
| 05 | Beauty Makeup | Beauty & Wellness | 1.95× | ||
| 06 | Home Delivery | Food & Beverages | 1.89× | ||
| 07 | Beauty tips | Beauty & Wellness | 1.83× | ||
| 08 | Gourmet Foods | Food & Beverages | 1.82× | ||
| 09 | Marriage proposal | Kids & Family | 1.79× | ||
| 10 | Facial care | Beauty & Wellness | 1.75× | ||
| 11 | Ethical consumerism | Shopping | 1.71× | ||
| 12 | Unique Gifts | Shopping | 1.71× | ||
| 13 | Stranger Things | Movies & TV | 1.68× | ||
| 14 | Handmade Crafts | Kids & Family | 1.67× | ||
| 15 | Food chain | Food & Beverages | 1.66× | ||
| 16 | Healthy food | Health | 1.59× | ||
| 17 | Sportswear (fashion) | Fashion & Accessoires | 1.56× | ||
| 18 | Self-confidence | Health | 1.54× | ||
| 19 | Travel Adventures | Travel & Leisure | 1.53× | ||
| 20 | Home Interiors | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.13× | |
| Design Affinity | PREMIUM | 0.98× | |
| Pet Ownership | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Netflix has an estimated audience of 1,948,414 people in Belgium, concentrated in East Flanders and Hainaut.
54.8% of Netflix fans are female, 45.2% are male, with an average age of 40.5 years.
Netflix fans show strongest brand affinity for Stranger Things (1.68×), Travel Adventures (1.53×), and Gourmet Foods (1.82×) over the country average.
Netflix fans in Belgium are most concentrated in East Flanders (reach ~200K), Hainaut (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Travel Adventures (1.53×), Gourmet Foods (1.82×), Food chain (1.66×), and Home Interiors (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.