A data profile of the people who buy, follow and care about Kinepolis in Belgium — modelled from more than twelve digital signal sources. Kinepolis has an estimated audience of 2,205,378 people in Belgium.
The average Kinepolis fan in Belgium is 37.7 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Colruyt (supermarket), YouTube, Het Nieuwsblad, with strongest over-indexing on Colruyt (supermarket) (1.62× the country average).
Demographically, the Kinepolis audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Kinepolis fan in Belgium is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Kinepolis profile in Belgium.
58.8% are female, 41.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.7 |
| Estimated audience size | 2,205,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
Where the Kinepolis audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~300K | 1.57× | |
| 02 | Brussels | ~200K | 1.50× | |
| 03 | West Flanders | ~300K | 1.49× | |
| 04 | Antwerp | ~300K | 1.43× | |
| 05 | East Flanders | ~300K | 1.38× | |
| 06 | Liege | ~200K | 1.31× | |
| 07 | Limburg | ~100K | 1.04× | |
| 08 | Walloon Brabant | ~30K | 0.59× | |
| 09 | Luxembourg | ~20K | 0.31× | |
| 10 | Hainaut | ~60K | 0.27× | |
| 11 | Province of Namur | ~20K | 0.20× |
The strongest cross-interests of the Kinepolis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pathé | Music & Radio | 7.86× | ||
| 02 | Movie theater | Movies & TV | 3.42× | ||
| 03 | Action movies | Movies & TV | 2.17× | ||
| 04 | Het Nieuwsblad | News | 1.76× | ||
| 05 | Flanders | Travel & Leisure | 1.67× | ||
| 06 | Comedy movies | Movies & TV | 1.66× | ||
| 07 | Colruyt (supermarket) | Food & Beverages | 1.62× | ||
| 08 | Ghent | Travel & Leisure | 1.62× | ||
| 09 | History | Literature | 1.61× | ||
| 10 | Internet & Social Media | 1.60× | |||
| 11 | McDonald's | Food & Beverages | 1.58× | ||
| 12 | Dutch language | Politics & Society | 1.58× | ||
| 13 | Rock music | Music & Radio | 1.58× | ||
| 14 | Het Laatste Nieuws | News | 1.57× | ||
| 15 | VRT MAX | Movies & TV | 1.55× | ||
| 16 | Station Antwerpen Centraal | Music & Radio | 1.54× | ||
| 17 | Current events | Arts & Culture | 1.53× | ||
| 18 | De Staandard | News | 1.52× | ||
| 19 | Antwerp | Travel & Leisure | 1.52× | ||
| 20 | YouTube | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.22× | |
| Social Media Usage | JOY | 1.18× | |
| Travelling | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Sustainability | BALANCE | 0.95× |
Kinepolis's target market in Belgium covers an estimated 2,205,378 people, concentrated in Antwerp and East Flanders.
58.8% of the Kinepolis audience are female, 41.2% are male, with an average age of 37.7 years.
Kinepolis fans show strongest brand affinity for Colruyt (supermarket) (1.62×), YouTube (1.5×), and Het Nieuwsblad (1.76×) over the country average.
Kinepolis fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kinepolis itself, the audience over-indexes on YouTube (1.5×), Het Nieuwsblad (1.76×), Het Laatste Nieuws (1.57×), and Pathé (7.86×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Kinepolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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