Rascasse Audience Intelligence

Kinepolis Target Market in France

A data profile of the people who buy, follow and care about Kinepolis in France — modelled from more than twelve digital signal sources. Kinepolis has an estimated audience of 2,503,293 people in France.

The average Kinepolis fan in France is 47.2 years old, more female, and lives primarily in Grand Est.

The audience is concentrated in Grand Est, Hauts-de-France, Île-de-France.

Top brand affinities include Pathé, Guillaume Canet, AlloCiné, with strongest over-indexing on Pathé (5.41× the country average).

Demographically, the Kinepolis audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Kinepolis fan in France is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Pathé.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kinepolis profile in France.

Audience size
2.5M
in France
Gender
57.1%
42.9% male
Age
47.2
average years
Country rank
#1803
Brand in France
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kinepolis

57.1% are female, 42.9% are male, average age 47.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Kinepolis audience in France
MetricValue
Female57.1%
Male42.9%
Average age47.2
Estimated audience size2,503,293
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Kinepolis audience in France
Age bracketShare%
16-194%
20-2911%
30-3921%
40-4928%
50+36%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Kinepolis audience comes from France.

Worldwide audience distribution share by country for Kinepolis
CountryShare
France24.5%
Belgium21.6%
Spain18.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kinepolis audience in France is strongest.

Fig. 05

Top regions by affinity

Kinepolis customers by region in France
#RegionReachAffinity×
01Grand Est~1M5.53×
02Hauts-de-France~700K3.14×
03Occitanie~200K1.19×
04Île-de-France~400K0.91×
05Corsica~8K0.69×
06Auvergne-Rhône-Alpes~200K0.66×
07Bourgogne-Franche-Comté~60K0.65×
08Normandy~40K0.36×
09Provence-Alpes-Côte d'Azur~40K0.23×
10Centre-Val de Loire~20K0.23×
11Brittany~20K0.20×
12Pays de la Loire~30K0.19×
13Nouvelle-Aquitaine~30K0.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kinepolis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kinepolis audience
#·InterestCategoryAffinity×
01PathéMusic & Radio5.41×
02Les Cinémas Gaumont PathéMovies & TV4.77×
03Tom CruiseMovies & TV3.26×
04Guillaume CanetMovies & TV3.14×
05DuneMovies & TV3.09×
06GodzillaMovies & TV2.79×
07Cinema of FranceMovies & TV2.63×
08AlloCinéMovies & TV2.32×
09Revolution (TV series)Movies & TV2.12×
10Movie theaterMovies & TV2.10×
11Independent filmMovies & TV1.89×
12SupermanMovies & TV1.80×
13Google NewsNews1.65×
14M6 (TV channel)Movies & TV1.64×
15Charlotte CardinMusic & Radio1.62×
16Patrick BruelMusic & Radio1.61×
17Thriller moviesMovies & TV1.58×
18Action moviesMovies & TV1.56×
19Canal+Movies & TV1.51×
20France InfoMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kinepolis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kinepolis audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
CreativityOPEN1.03×
Community OrientationOPEN1.02×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kinepolis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Career OrientationPOWER0.80×
MindfulnessBALANCE0.82×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Kinepolis's target market in France?

Kinepolis's target market in France covers an estimated 2,503,293 people, concentrated in Grand Est and Hauts-de-France.

02

What is the gender split and age of Kinepolis customers?

57.1% of the Kinepolis audience are female, 42.9% are male, with an average age of 47.2 years.

03

Which brands do Kinepolis fans like most?

Kinepolis fans show strongest brand affinity for Pathé (5.41×), Guillaume Canet (3.14×), and AlloCiné (2.32×) over the country average.

04

Where do Kinepolis fans live in France?

Kinepolis fans in France are most concentrated in Grand Est (reach ~1M), Hauts-de-France (reach ~700K), and Île-de-France (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kinepolis fans also like?

Beyond Kinepolis itself, the audience over-indexes on Guillaume Canet (3.14×), AlloCiné (2.32×), Google News (1.65×), and Les Cinémas Gaumont Pathé (4.77×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Kinepolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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