A data profile of the people who buy, follow and care about Pathé in France — modelled from more than twelve digital signal sources. Pathé has an estimated audience of 4,024,676 people in France.
The average Pathé fan in France is 45.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Guillaume Canet, Kinepolis, AlloCiné, with strongest over-indexing on Guillaume Canet (4.06× the country average).
Demographically, the Pathé audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pathé fan in France is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Guillaume Canet.
The key figures that characterise the Pathé profile in France.
53.8% are female, 46.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.3 |
| Estimated audience size | 4,024,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Pathé audience comes from France.
| Country | Share |
|---|---|
| France | 43.6% |
| Netherlands | 42.3% |
| Switzerland | 4.8% |
Where the Pathé audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.14× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.73× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 1.66× | |
| 04 | Normandy | ~300K | 1.52× | |
| 05 | Pays de la Loire | ~300K | 1.40× | |
| 06 | Centre-Val de Loire | ~200K | 1.12× | |
| 07 | Hauts-de-France | ~300K | 0.92× | |
| 08 | Brittany | ~100K | 0.73× | |
| 09 | Occitanie | ~200K | 0.69× | |
| 10 | Bourgogne-Franche-Comté | ~80K | 0.51× | |
| 11 | Corsica | ~10K | 0.51× | |
| 12 | Grand Est | ~100K | 0.37× | |
| 13 | Nouvelle-Aquitaine | ~60K | 0.18× |
The strongest cross-interests of the Pathé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kinepolis | Movies & TV | 6.40× | ||
| 02 | Les Cinémas Gaumont Pathé | Movies & TV | 6.32× | ||
| 03 | Jean Reno | Movies & TV | 5.37× | ||
| 04 | Isabelle Huppert | Movies & TV | 5.03× | ||
| 05 | Cinema of France | Movies & TV | 4.59× | ||
| 06 | Christian Clavier | Movies & TV | 4.49× | ||
| 07 | Guillaume Canet | Movies & TV | 4.06× | ||
| 08 | Jean Dujardin | Movies & TV | 3.91× | ||
| 09 | Catherine Deneuve | Fashion & Accessoires | 3.45× | ||
| 10 | Movie theater | Movies & TV | 3.34× | ||
| 11 | Marion Cotillard | Movies & TV | 3.09× | ||
| 12 | AlloCiné | Movies & TV | 2.69× | ||
| 13 | Independent film | Movies & TV | 2.57× | ||
| 14 | France Info | Movies & TV | 2.07× | ||
| 15 | Google News | News | 1.83× | ||
| 16 | Patrick Bruel | Music & Radio | 1.80× | ||
| 17 | Comedy movies | Movies & TV | 1.74× | ||
| 18 | MSN | News | 1.73× | ||
| 19 | TF1 | Movies & TV | 1.60× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Family Orientation | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Pathé's target market in France covers an estimated 4,024,676 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.8% of the Pathé audience are female, 46.2% are male, with an average age of 45.3 years.
Pathé fans show strongest brand affinity for Guillaume Canet (4.06×), Kinepolis (6.4×), and AlloCiné (2.69×) over the country average.
Pathé fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~800K), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pathé itself, the audience over-indexes on Kinepolis (6.4×), AlloCiné (2.69×), Jean Reno (5.37×), and Cinema of France (4.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pathé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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