A data profile of the people who buy, follow and care about Google News in France — modelled from more than twelve digital signal sources. Google News has an estimated audience of 13,195,092 people in France.
The average Google News fan in France is 47.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include France Info, Ouest France, News magazine, with strongest over-indexing on France Info (3.5× the country average).
Demographically, the Google News audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Google News fan in France is balanced, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for France Info.
The key figures that characterise the Google News profile in France.
53.6% are female, 46.4% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 47.8 |
| Estimated audience size | 13,195,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Google News audience comes from France.
| Country | Share |
|---|---|
| United States | 34.9% |
| France | 16.4% |
| Italy | 9.3% |
Where the Google News audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~2M | 1.29× | |
| 02 | Île-de-France | ~3M | 1.27× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1M | 1.27× | |
| 04 | Occitanie | ~1.5M | 1.20× | |
| 05 | Nouvelle-Aquitaine | ~1.5M | 1.12× | |
| 06 | Brittany | ~700K | 1.10× | |
| 07 | Pays de la Loire | ~700K | 0.97× | |
| 08 | Grand Est | ~1M | 0.90× | |
| 09 | Normandy | ~600K | 0.88× | |
| 10 | Corsica | ~50K | 0.80× | |
| 11 | Bourgogne-Franche-Comté | ~400K | 0.79× | |
| 12 | Centre-Val de Loire | ~400K | 0.79× | |
| 13 | Hauts-de-France | ~700K | 0.64× |
The strongest cross-interests of the Google News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bayard Presse | Literature | 10.35× | ||
| 02 | News magazine | News | 4.36× | ||
| 03 | Firefox | Internet & Social Media | 4.21× | ||
| 04 | Science (journal) | Business & Career | 3.56× | ||
| 05 | France Info | Movies & TV | 3.50× | ||
| 06 | Google Earth | Internet & Social Media | 3.25× | ||
| 07 | Google Images | Internet & Social Media | 3.22× | ||
| 08 | Democracy | Politics & Society | 2.79× | ||
| 09 | Google Maps | Internet & Social Media | 2.45× | ||
| 10 | Oscaro | Cars & Mobility | 2.41× | ||
| 11 | Online newspaper | News | 2.27× | ||
| 12 | Florent Pagny | Music & Radio | 2.18× | ||
| 13 | MSN | News | 1.87× | ||
| 14 | France Télévisions | Movies & TV | 1.83× | ||
| 15 | France 3 | Movies & TV | 1.78× | ||
| 16 | France 2 | Movies & TV | 1.68× | ||
| 17 | L'Équipe | Sports | 1.66× | ||
| 18 | Guillaume Canet | Movies & TV | 1.64× | ||
| 19 | Ouest France | News | 1.62× | ||
| 20 | Finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.13× | |
| Community Orientation | OPEN | 1.10× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.85× |
Google News has an estimated audience of 13,195,092 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.6% of Google News fans are female, 46.4% are male, with an average age of 47.8 years.
Google News fans show strongest brand affinity for France Info (3.5×), Ouest France (1.62×), and News magazine (4.36×) over the country average.
Google News fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Google News itself, the audience over-indexes on Ouest France (1.62×), News magazine (4.36×), Google Maps (2.45×), and Oscaro (2.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Google News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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