TF1 Audience in France
TF1 has an estimated audience of 12,999,448 people in France. 58.8% are female, 41.2% are male, average age 42.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Jean-Luc Reichmann, Danse avec les stars, M.Pokora, Grégory Lemarchal, Camping paradis.
The average TF1 fan in France is 42.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Jean-Luc Reichmann, Danse avec les stars, M.Pokora, with strongest over-indexing on Jean-Luc Reichmann (1.59× the country average). Demographically, the TF1 audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Audience demographics of TF1
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.6 |
| Estimated audience size | 12,999,448 |
Audience persona
The typical TF1 fan in France is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Jean-Luc Reichmann.
TF1 fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2.5M | 1.03× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.02× |
| Occitanie | ~1M | 1.09× |
| Nouvelle-Aquitaine | ~1M | 1.04× |
| Hauts-de-France | ~1M | 1.04× |
| Grand Est | ~1M | 1.03× |
| Provence-Alpes-Côte d'Azur | ~900K | 0.88× |
| Pays de la Loire | ~800K | 1.18× |
| Brittany | ~700K | 1.13× |
| Normandy | ~700K | 1.04× |
| Centre-Val de Loire | ~500K | 1.01× |
| Bourgogne-Franche-Comté | ~500K | 0.94× |
| Corsica | ~40K | 0.58× |
Top brand affinities of TF1 fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jean-Luc Reichmann | 1.59× | Movies & TV |
| Danse avec les stars | 1.79× | Movies & TV |
| M.Pokora | 1.66× | Music & Radio |
| Grégory Lemarchal | 1.53× | Music & Radio |
| Camping paradis | 1.52× | Movies & TV |
| Frédéric François | 1.57× | Music & Radio |
| Daniel Auteuil | 1.51× | Movies & TV |
| Ingrid Chauvin | 1.54× | Movies & TV |
| The Voice: la plus belle voix | 1.7× | Movies & TV |
| Victoria Abril | 1.73× | Movies & TV |
| Denis Brogniart | 1.65× | Movies & TV |
| Cauet | 1.54× | Movies & TV |
| Daily Jokes | 2.36× | Internet & Social Media |
| Mélanie Doutey | 1.67× | Movies & TV |
| JEREMSTAR | 1.51× | Internet & Social Media |
| QVC | 1.55× | Movies & TV |
| Rayane Bensetti | 1.54× | Movies & TV |
| Chris Marques | 1.63× | Movies & TV |
| Hélène et les Garçons | 1.61× | Movies & TV |
| Jean-Pierre Pernaut | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.93 |
| Extroversion | THRILL | 0.93 |
| Patriotism | CONSERVATISM | 0.93 |
| Tradition | CONSERVATISM | 0.92 |
| Pet Ownership | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 63.5% |
| Belgium | 4.5% |
| United Kingdom | 2.8% |
See TF1 audiences in other countries
More Movies & TV audiences in France
- France 3 (10,513,069)
- France Télévisions (10,338,818)
- Netflix (10,181,043)
- Canal+ (9,758,630)
- France Info (9,414,875)
Frequently asked questions
How many fans does TF1 have in France?
TF1 has an estimated audience of 12,999,448 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of TF1 fans?
58.8% of TF1 fans are female, 41.2% are male, with an average age of 42.6 years.
Which brands do TF1 fans like most?
TF1 fans show strongest brand affinity for Jean-Luc Reichmann (1.59×), Danse avec les stars (1.79×), and M.Pokora (1.66×) over the country average.
Where do TF1 fans live in France?
TF1 fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do TF1 fans also like?
Beyond TF1 itself, the audience over-indexes on Danse avec les stars (1.79×), M.Pokora (1.66×), Grégory Lemarchal (1.53×), and Camping paradis (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for TF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.