A data profile of the people who buy, follow and care about TF1 in France — modelled from more than twelve digital signal sources. TF1 has an estimated audience of 15,751,343 people in France.
The average TF1 fan in France is 42.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Jul, Jean-Luc Reichmann, Danse avec les stars, with strongest over-indexing on Jul (2.43× the country average).
Demographically, the TF1 audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TF1 fan in France is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Jul.
The key figures that characterise the TF1 profile in France.
58.8% are female, 41.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.6 |
| Estimated audience size | 15,751,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide TF1 audience comes from France.
| Country | Share |
|---|---|
| France | 67.1% |
| Belgium | 4.3% |
| United Kingdom | 2.5% |
Where the TF1 audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~800K | 1.18× | |
| 02 | Brittany | ~700K | 1.13× | |
| 03 | Occitanie | ~1M | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~1M | 1.04× | |
| 05 | Hauts-de-France | ~1M | 1.04× | |
| 06 | Normandy | ~700K | 1.04× | |
| 07 | Île-de-France | ~2.5M | 1.03× | |
| 08 | Grand Est | ~1M | 1.03× | |
| 09 | Auvergne-Rhône-Alpes | ~1.5M | 1.02× | |
| 10 | Centre-Val de Loire | ~500K | 1.01× | |
| 11 | Bourgogne-Franche-Comté | ~500K | 0.94× | |
| 12 | Provence-Alpes-Côte d'Azur | ~900K | 0.88× | |
| 13 | Corsica | ~40K | 0.58× |
The strongest cross-interests of the TF1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jul | Music & Radio | 2.43× | ||
| 02 | Daily Jokes | Internet & Social Media | 2.36× | ||
| 03 | Danse avec les stars | Movies & TV | 1.79× | ||
| 04 | Victoria Abril | Movies & TV | 1.73× | ||
| 05 | The Voice: la plus belle voix | Movies & TV | 1.70× | ||
| 06 | Mélanie Doutey | Movies & TV | 1.67× | ||
| 07 | M.Pokora | Music & Radio | 1.66× | ||
| 08 | Denis Brogniart | Movies & TV | 1.65× | ||
| 09 | Chris Marques | Movies & TV | 1.63× | ||
| 10 | Jean-Luc Reichmann | Movies & TV | 1.59× | ||
| 11 | Frédéric François | Music & Radio | 1.57× | ||
| 12 | QVC | Movies & TV | 1.55× | ||
| 13 | Ingrid Chauvin | Movies & TV | 1.54× | ||
| 14 | Les Mystères de l'amour | Movies & TV | 1.54× | ||
| 15 | Cauet | Movies & TV | 1.54× | ||
| 16 | Rayane Bensetti | Movies & TV | 1.54× | ||
| 17 | Grégory Lemarchal | Music & Radio | 1.53× | ||
| 18 | Camping paradis | Movies & TV | 1.52× | ||
| 19 | Daniel Auteuil | Movies & TV | 1.51× | ||
| 20 | JEREMSTAR | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Social Media Usage | JOY | 0.93× | |
| Extroversion | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.74× |
TF1 has an estimated audience of 15,751,343 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.8% of TF1 fans are female, 41.2% are male, with an average age of 42.6 years.
TF1 fans show strongest brand affinity for Jul (2.43×), Jean-Luc Reichmann (1.59×), and Danse avec les stars (1.79×) over the country average.
TF1 fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond TF1 itself, the audience over-indexes on Jean-Luc Reichmann (1.59×), Danse avec les stars (1.79×), M.Pokora (1.66×), and Camping paradis (1.52×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for TF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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