Rascasse Audience Intelligence

TF1 Audience in United States

A data profile of the people who buy, follow and care about TF1 in United States — modelled from more than twelve digital signal sources. TF1 has an estimated audience of 408,270 people in United States.

#448among TV Channel in United States#7582in Movies & TV

The average TF1 fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include W9 (TV channel), Made in France, Petit Bateau, with strongest over-indexing on W9 (TV channel) (388.84× the country average).

Demographically, the TF1 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TF1 fan in United States is more male, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for W9 (TV channel).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TF1 profile in United States.

Audience size
408K
in United States
Gender
44.3%♀
55.7% male
Age
39.3
average years
Country rank
#41144
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TF1

44.3% are female, 55.7% are male, average age 39.3.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for TF1 audience in United States
MetricValue
Female44.3%
Male55.7%
Average age39.3
Estimated audience size408,270
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the TF1 audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

1.7%

of the worldwide TF1 audience comes from United States.

Worldwide audience distribution share by country for TF1
CountryShare
France67.1%
Belgium4.3%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TF1 audience in United States is strongest.

Fig. 05

Top regions by affinity

TF1 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K5.05×
02New York~50K2.07×
03Florida~40K1.68×
04Massachusetts~10K1.58×
05California~60K1.40×
06Nevada~5K1.28×
07Maryland~8K1.20×
08Maine~2K1.20×
09Washington~9K1.19×
10New Jersey~10K1.18×
11Virginia~10K1.14×
12Georgia~10K1.12×
13Texas~40K1.07×
14Hawaii~2K1.06×
15Utah~4K1.03×
16Oregon~5K1.01×
17Connecticut~4K1.01×
18Alaska<1K1.00×
19Vermont<1K1.00×
20Rhode Island~1K0.95×
21North Dakota<1K0.95×
22Idaho~2K0.94×
23Delaware~1K0.94×
24South Dakota<1K0.94×
25Montana~1K0.92×
26Illinois~10K0.90×
27New Hampshire~1K0.90×
28Colorado~5K0.89×
29Louisiana~4K0.89×
30Kansas~3K0.89×
31West Virginia~2K0.89×
32Arizona~7K0.87×
33New Mexico~2K0.87×
34North Carolina~10K0.86×
35Michigan~9K0.85×
36South Carolina~5K0.85×
37Oklahoma~4K0.85×
38Nebraska~2K0.85×
39Mississippi~3K0.84×
40Arkansas~3K0.83×
41Wisconsin~5K0.82×
42Pennsylvania~10K0.81×
43Kentucky~4K0.81×
44Alabama~4K0.80×
45Iowa~3K0.80×
46Missouri~5K0.79×
47Minnesota~4K0.78×
48Indiana~5K0.76×
49Ohio~9K0.75×
50Tennessee~6K0.73×
Fig. 06

Affinity by region

Affinity by region — TF1, United States
0.73×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TF1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TF1 audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV388.84×
02France 2Movies & TV303.19×
03Le ParisienNews247.26×
04France 3Movies & TV214.34×
05France FootballSports163.21×
06Made in FranceBusiness & Career153.07×
07Petit BateauFashion & Accessoires141.13×
08M6 (TV channel)Movies & TV123.90×
09PrintempsFashion & Accessoires123.63×
10L'ÉquipeSports105.32×
11Le FigaroNews82.98×
12Kate BosworthMovies & TV64.11×
13EurosportSports63.39×
14Galeries LafayetteShopping62.77×
15Rugby World CupSports37.93×
16WindsurfingSports33.97×
17rugbySports23.40×
18KawasakiCars & Mobility20.65×
19Hair ExtensionsBeauty & Wellness14.84×
20Google NewsNews10.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TF1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TF1 audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.65×
SustainabilityBALANCE2.21×
IndulgenceJOY2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TF1 audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.43×
ExtroversionTHRILL0.54×
IndividualismJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TF1 have in United States?

TF1 has an estimated audience of 408,270 people in United States, concentrated in California and New York.

02

What is the gender split and age of TF1 fans?

44.3% of TF1 fans are female, 55.7% are male, with an average age of 39.3 years.

03

Which brands do TF1 fans like most?

TF1 fans show strongest brand affinity for W9 (TV channel) (388.84×), Made in France (153.07×), and Petit Bateau (141.13×) over the country average.

04

Where do TF1 fans live in United States?

TF1 fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do TF1 fans also like?

Beyond TF1 itself, the audience over-indexes on Made in France (153.07×), Petit Bateau (141.13×), Windsurfing (33.97×), and Le Parisien (247.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See TF1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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