Eurosport Audience in United States

Eurosport logo

Eurosport has an estimated audience of 1,105,500 people in United States. 46.8% are female, 53.2% are male, average age 43.3. Top regions: New York, Florida, California. Top brand affinities: AutoZone, Lamborghini Urus, O'Reilly Auto Parts, DAZN, Zwift.

The average Eurosport fan in United States is 43.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include AutoZone, Lamborghini Urus, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (7.28× the country average). Demographically, the Eurosport audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Eurosport fans

Demographic split for Eurosport audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.3
Estimated audience size1,105,500

Audience persona

The typical Eurosport fan in United States is balanced, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Eurosport in United States
RegionReachAffinity
New York159,8802.59×
Florida112,6291.5×
California96,8820.8×
Texas79,0600.83×
Illinois50,0851.36×
New Jersey47,3481.68×
Georgia41,5581.22×
Ohio37,3031.1×
Pennsylvania35,6730.96×
North Carolina35,3111.06×
Massachusetts31,1681.43×
Arizona30,2041.34×
Maryland27,5691.45×
Virginia24,5940.91×
Washington23,6231.07×
Tennessee19,7150.89×
Colorado19,4221.11×
Michigan19,2050.66×
Oregon17,1991.36×
Utah17,1681.73×
South Carolina14,4120.87×
Missouri13,5580.76×
Indiana13,0360.65×
Connecticut12,8291.16×
Oklahoma11,6500.95×
Minnesota11,6420.73×
Idaho11,2702.03×
Washington, District of Columbia10,6203.2×
Nevada10,1260.95×
Alabama7,7320.5×
Wisconsin7,4950.45×
Louisiana6,9380.49×
Kentucky5,7800.42×
Iowa5,7680.63×
Rhode Island5,6311.6×
Kansas5,1120.59×
New Hampshire4,1120.94×
Hawaii4,0020.84×
Maine3,6430.92×
Arkansas2,9290.32×
New Mexico2,7310.49×
Nebraska2,6360.48×
Alaska2,6261.11×
Mississippi2,5830.28×
West Virginia2,4500.48×
Vermont2,0951.08×
Montana1,8150.59×
Wyoming1,5780.96×
Delaware1,3900.46×
South Dakota1,2860.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eurosport audience
BrandAffinityCategory
AutoZone7.28×Cars & Mobility
Lamborghini Urus30.65×Cars & Mobility
O'Reilly Auto Parts8.83×Cars & Mobility
DAZN63.8×Movies & TV
Zwift52.8×Sports
Instant messaging4.64×Internet & Social Media
Advance Auto Parts7.17×Cars & Mobility
Eurosport 1356.31×Sports
Bristol City F.C.58.24×Sports
Gulf Arabic15.75×Travel & Leisure
Compression garment11.35×Health
Lamp15.06×Music & Radio
RPM (Brazilian band)29.22×Music & Radio
Soccer2.63×Sports
France Football48.42×Sports
United Parcel Service3.83×Business & Career
Depop9.21×Fashion & Accessoires
FIFA World Cup2.83×Sports
U.S. state2.19×Travel & Leisure
North America2.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eurosport audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Risk AppetiteTHRILL2.48
Early Adopter MentalityPOWER1.63
Need for SecurityCONSERVATISM1.56
Convenience OrientationPREMIUM1.52
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Eurosport
CountryShare
France23.9%
Italy12.2%
Germany7.8%

See Eurosport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Eurosport have in United States?

Eurosport has an estimated audience of 1,105,500 people in United States, concentrated in New York and Florida.

What is the gender split and age of Eurosport fans?

46.8% of Eurosport fans are female, 53.2% are male, with an average age of 43.3 years.

Which brands do Eurosport fans like most?

Eurosport fans show strongest brand affinity for AutoZone (7.28×), Lamborghini Urus (30.65×), and O'Reilly Auto Parts (8.83×) over the country average.

Where do Eurosport fans live in United States?

Eurosport fans in United States are most concentrated in New York (reach 159,880), Florida (reach 112,629), and California (reach 96,882). These three regions account for the largest share of the active audience.

What other brands do Eurosport fans also like?

Beyond Eurosport itself, the audience over-indexes on Lamborghini Urus (30.65×), O'Reilly Auto Parts (8.83×), DAZN (63.8×), and Zwift (52.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurosport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.