Rascasse Audience Intelligence

Zwift Target Market in United States

A data profile of the people who buy, follow and care about Zwift in United States — modelled from more than twelve digital signal sources. Zwift has an estimated audience of 674,075 people in United States.

#3153among Brand in United States#2917in Sports

The average Zwift fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shimano, Eurosport, Bicycle helmet, with strongest over-indexing on Shimano (30.47× the country average).

Demographically, the Zwift audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zwift fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Shimano.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zwift profile in United States.

Audience size
674K
in United States
Gender
30.6%♀
69.4% male
Age
38.6
average years
Country rank
#30593
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zwift

30.6% are female, 69.4% are male, average age 38.6.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Zwift audience in United States
MetricValue
Female30.6%
Male69.4%
Average age38.6
Estimated audience size674,075
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Zwift audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Zwift audience comes from United States.

Worldwide audience distribution share by country for Zwift
CountryShare
United States16.4%
Germany15.1%
France10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zwift audience in United States is strongest.

Fig. 05

Top regions by affinity

Zwift customers by region in United States
#RegionReachAffinity×
01Vermont~2K2.04×
02Colorado~20K1.92×
03Utah~10K1.66×
04Montana~3K1.42×
05Idaho~5K1.40×
06Washington~20K1.39×
07New Hampshire~4K1.38×
08Alaska~2K1.33×
09Oregon~10K1.30×
10Maine~3K1.30×
11Wisconsin~10K1.27×
12Massachusetts~20K1.26×
13Washington, District of Columbia~2K1.18×
14Minnesota~10K1.15×
15Connecticut~7K1.11×
16Iowa~6K1.08×
17Michigan~20K1.05×
18California~70K1.03×
19New York~40K0.98×
20Virginia~20K0.98×
21Rhode Island~2K0.95×
22Kansas~5K0.94×
23South Dakota~1K0.93×
24Nebraska~3K0.92×
25Pennsylvania~20K0.91×
26North Dakota~1K0.91×
27Maryland~10K0.88×
28Illinois~20K0.87×
29Indiana~10K0.87×
30Missouri~9K0.86×
31Tennessee~10K0.83×
32New Mexico~3K0.83×
33North Carolina~20K0.82×
34Ohio~20K0.81×
35Arkansas~4K0.81×
36Delaware~1K0.79×
37Louisiana~7K0.78×
38Kentucky~6K0.77×
39New Jersey~10K0.76×
40Nevada~5K0.76×
41West Virginia~2K0.76×
42Hawaii~2K0.75×
43Arizona~10K0.71×
44Georgia~10K0.69×
45South Carolina~7K0.69×
46Alabama~6K0.68×
47Oklahoma~5K0.67×
48Texas~40K0.65×
49Mississippi~3K0.64×
50Florida~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Zwift, United States
0.62×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zwift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zwift audience
#·InterestCategoryAffinity×
01EurosportSports52.80×
02Peter SaganSports39.37×
03ShimanoCars & Mobility30.47×
04L'ÉquipeSports21.63×
05Bicycle helmetCars & Mobility16.93×
06Single track (mountain biking)Sports15.44×
07SupermotoCars & Mobility8.98×
08Trek Bicycle CorporationCars & Mobility8.64×
09Tour de FranceSports8.01×
10WazeInternet & Social Media7.43×
11Sustainable transportCars & Mobility6.15×
12Max VerstappenSports5.66×
13Extreme sportSports5.39×
14Lewis HamiltonSports5.26×
15Touring motorcycleCars & Mobility4.76×
16Motorcycle accessoriesCars & Mobility4.15×
17BicycleCars & Mobility3.51×
18CyclingSports3.43×
19FIFA World CupSports1.67×
20VehiclesCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zwift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zwift audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Risk AppetiteTHRILL2.44×
Sports ActivityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zwift audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zwift's target market in United States?

Zwift's target market in United States covers an estimated 674,075 people, concentrated in California and Texas.

02

What is the gender split and age of Zwift customers?

30.6% of the Zwift audience are female, 69.4% are male, with an average age of 38.6 years.

03

Which brands do Zwift fans like most?

Zwift fans show strongest brand affinity for Shimano (30.47×), Eurosport (52.8×), and Bicycle helmet (16.93×) over the country average.

04

Where do Zwift fans live in United States?

Zwift fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zwift fans also like?

Beyond Zwift itself, the audience over-indexes on Eurosport (52.8×), Bicycle helmet (16.93×), Extreme sport (5.39×), and Tour de France (8.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Zwift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zwift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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