Zwift Audience in United States
Zwift has an estimated audience of 646,520 people in United States. 32.0% are female, 68.0% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: La Opinión, Pro-Ject, The Devil's Rejects, Product design, UK garage.
The average Zwift fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include La Opinión, Pro-Ject, The Devil's Rejects, with strongest over-indexing on La Opinión (32.46× the country average). Demographically, the Zwift audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Video game
Demographics of Zwift fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 38.1 |
| Estimated audience size | 646,520 |
Audience persona
The typical Zwift fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for La Opinión.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 72,990 | 1.03× |
| Texas | 36,396 | 0.65× |
| New York | 33,476 | 0.93× |
| Florida | 24,251 | 0.55× |
| Colorado | 23,024 | 2.26× |
| Illinois | 20,888 | 0.97× |
| Washington | 19,898 | 1.53× |
| Pennsylvania | 19,402 | 0.89× |
| Michigan | 18,044 | 1.07× |
| Massachusetts | 17,350 | 1.36× |
| North Carolina | 17,129 | 0.88× |
| Ohio | 16,705 | 0.84× |
| Virginia | 16,525 | 1.05× |
| Georgia | 13,451 | 0.68× |
| New Jersey | 13,090 | 0.8× |
| Wisconsin | 12,511 | 1.29× |
| Minnesota | 11,555 | 1.25× |
| Oregon | 11,532 | 1.56× |
| Utah | 11,260 | 1.94× |
| Indiana | 10,573 | 0.9× |
| Maryland | 10,059 | 0.9× |
| Tennessee | 9,770 | 0.75× |
| Arizona | 9,337 | 0.71× |
| Missouri | 9,209 | 0.88× |
| Connecticut | 6,969 | 1.07× |
| South Carolina | 6,293 | 0.65× |
| Iowa | 5,773 | 1.08× |
| Kentucky | 5,539 | 0.68× |
| Kansas | 4,786 | 0.94× |
| Alabama | 4,602 | 0.51× |
| Idaho | 4,594 | 1.42× |
| Oklahoma | 4,481 | 0.62× |
| Nevada | 4,345 | 0.69× |
| New Hampshire | 3,953 | 1.55× |
| Arkansas | 3,911 | 0.73× |
| Maine | 3,262 | 1.41× |
| Louisiana | 3,031 | 0.36× |
| Washington, District of Columbia | 2,912 | 1.5× |
| Montana | 2,629 | 1.47× |
| New Mexico | 2,617 | 0.81× |
| Nebraska | 2,530 | 0.78× |
| Vermont | 2,397 | 2.11× |
| Mississippi | 2,252 | 0.42× |
| Rhode Island | 1,900 | 0.92× |
| West Virginia | 1,838 | 0.61× |
| Alaska | 1,814 | 1.31× |
| Hawaii | 1,640 | 0.59× |
| South Dakota | 1,186 | 0.79× |
| Delaware | 1,051 | 0.59× |
| North Dakota | 1,033 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Opinión | 32.46× | News |
| Pro-Ject | 10.94× | Music & Radio |
| The Devil's Rejects | 18.9× | Movies & TV |
| Product design | 3.23× | Business & Career |
| UK garage | 7.9× | Music & Radio |
| Halsey, Oregon | 10.54× | Travel & Leisure |
| Urban Outfitters | 2.14× | Shopping |
| Home construction | 1.65× | Home & Garden |
| Elsword | 17.3× | Games |
| Nuts (film) | 5.9× | Movies & TV |
| Progressive rock | 1.99× | Music & Radio |
| Natural rubber | 1.95× | Cars & Mobility |
| Voter registration | 4.48× | Politics & Society |
| JDSU | 2.75× | Business & Career |
| Bank account | 2.21× | Business & Career |
| N1 road (South Africa) | 3.63× | Travel & Leisure |
| Hebe | 5.58× | Home & Garden |
| Isometric exercise | 7.14× | Sports |
| Tezz | 5.79× | Movies & TV |
| Stamp collecting | 3.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.01 |
| Risk Appetite | THRILL | 1.82 |
| Early Adopter Mentality | POWER | 1.69 |
| Sports Activity | POWER | 1.57 |
| Sustainability | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 14.6% |
| France | 10.9% |
See Zwift audiences in other countries
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Frequently asked questions
How many fans does Zwift have in United States?
Zwift has an estimated audience of 646,520 people in United States, concentrated in California and Texas.
What is the gender split and age of Zwift fans?
32.0% of Zwift fans are female, 68.0% are male, with an average age of 38.1 years.
Which brands do Zwift fans like most?
Zwift fans show strongest brand affinity for La Opinión (32.46×), Pro-Ject (10.94×), and The Devil's Rejects (18.9×) over the country average.
Where do Zwift fans live in United States?
Zwift fans in United States are most concentrated in California (reach 72,990), Texas (reach 36,396), and New York (reach 33,476). These three regions account for the largest share of the active audience.
What other brands do Zwift fans also like?
Beyond Zwift itself, the audience over-indexes on Pro-Ject (10.94×), The Devil's Rejects (18.9×), Product design (3.23×), and UK garage (7.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zwift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.