Zwift Audience in Germany
Zwift has an estimated audience of 597,690 people in Germany. 28.5% are female, 71.5% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Litter box, Building insulation, Jason Clarke (actor), Buddy – The Buddy Holly Story, Alaska.
The average Zwift fan in Germany is 38.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Litter box, Building insulation, Jason Clarke (actor), with strongest over-indexing on Litter box (1.78× the country average). Demographically, the Zwift audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Video game
Demographics of Zwift fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 38.8 |
| Estimated audience size | 597,690 |
Audience persona
The typical Zwift fan in Germany is more male, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 152,746 | 1.59× |
| Nordrhein-Westfalen | 137,844 | 1.06× |
| Baden-Württemberg | 99,634 | 1.22× |
| Hessen | 58,118 | 1.28× |
| Niedersachsen | 53,832 | 0.93× |
| Rheinland-Pfalz | 31,443 | 1.05× |
| Sachsen | 30,893 | 1.05× |
| Berlin | 25,774 | 0.97× |
| Schleswig-Holstein | 20,805 | 0.97× |
| Hamburg | 14,116 | 1.05× |
| Brandenburg | 13,559 | 0.73× |
| Thüringen | 12,859 | 0.85× |
| Sachsen-Anhalt | 10,817 | 0.7× |
| Mecklenburg-Vorpommern | 8,506 | 0.75× |
| Saarland | 6,995 | 0.95× |
| Bremen | 4,399 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.78× | Pets & Animals |
| Building insulation | 5.34× | Home & Garden |
| Jason Clarke (actor) | 4.87× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.5× | Music & Radio |
| Alaska | 3.13× | Travel & Leisure |
| Google Analytics | 2.1× | Internet & Social Media |
| Icon (magazine) | 1.94× | Arts & Culture |
| Stamp collecting | 3.75× | Home & Garden |
| Staycation | 2.57× | Home & Garden |
| Tuscany | 3.15× | Travel & Leisure |
| Carrie (novel) | 3.64× | Literature |
| Gumbal | 3.42× | Cars & Mobility |
| Golden Gate | 3.19× | Games |
| Sailor | 2.76× | Travel & Leisure |
| Chalkidiki | 2.37× | Travel & Leisure |
| Minnesota | 3.34× | Travel & Leisure |
| Jura Mountains | 3.05× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 7.76× | Movies & TV |
| Matala, Crete | 4.79× | Travel & Leisure |
| The Equalizer | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.12 |
| Travelling | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Urban Lifestyle | OPEN | 1.02 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 14.6% |
| France | 10.9% |
See Zwift audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Zwift have in Germany?
Zwift has an estimated audience of 597,690 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zwift fans?
28.5% of Zwift fans are female, 71.5% are male, with an average age of 38.8 years.
Which brands do Zwift fans like most?
Zwift fans show strongest brand affinity for Litter box (1.78×), Building insulation (5.34×), and Jason Clarke (actor) (4.87×) over the country average.
Where do Zwift fans live in Germany?
Zwift fans in Germany are most concentrated in Bayern (reach 152,746), Nordrhein-Westfalen (reach 137,844), and Baden-Württemberg (reach 99,634). These three regions account for the largest share of the active audience.
What other brands do Zwift fans also like?
Beyond Zwift itself, the audience over-indexes on Building insulation (5.34×), Jason Clarke (actor) (4.87×), Buddy – The Buddy Holly Story (4.5×), and Alaska (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zwift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.