Rascasse Audience Intelligence

Vuelta a España Audience in Germany

A data profile of the people who buy, follow and care about Vuelta a España in Germany — modelled from more than twelve digital signal sources. Vuelta a España has an estimated audience of 1,165,948 people in Germany.

#6among Cycling in Germany#74among Event in Germany#466in Sports

The average Vuelta a España fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pinarello, Cervélo, Colnago, with strongest over-indexing on Pinarello (90.4× the country average).

Demographically, the Vuelta a España audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vuelta a España fan in Germany is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Pinarello.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vuelta a España profile in Germany.

Audience size
1.2M
in Germany
Gender
34.3%♀
65.7% male
Age
36.1
average years
Country rank
#5691
Event in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vuelta a España fans

34.3% are female, 65.7% are male, average age 36.1.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Vuelta a España audience in Germany
MetricValue
Female34.3%
Male65.7%
Average age36.1
Estimated audience size1,165,948
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Vuelta a España audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3922%
40-4921%
50+11%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Vuelta a España audience comes from Germany.

Worldwide audience distribution share by country for Vuelta a España
CountryShare
Italy27.7%
France20.7%
Germany19.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vuelta a España audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vuelta a España fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.27×
02Saarland~20K1.19×
03Bayern~200K1.18×
04Bremen~10K1.14×
05Baden-Württemberg~200K1.08×
06Hessen~100K1.07×
07Hamburg~30K1.03×
08Nordrhein-Westfalen~200K0.97×
09Rheinland-Pfalz~60K0.97×
10Thüringen~30K0.95×
11Niedersachsen~100K0.94×
12Schleswig-Holstein~40K0.93×
13Mecklenburg-Vorpommern~20K0.90×
14Brandenburg~30K0.88×
15Berlin~40K0.86×
16Sachsen-Anhalt~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Vuelta a España, Germany
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vuelta a España audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vuelta a España audience
#·InterestCategoryAffinity×
01PinarelloCars & Mobility90.40×
02CervéloCars & Mobility87.25×
03Tour de France FemmesSports86.90×
04ColnagoCars & Mobility86.83×
05Rapha (sportswear)Cars & Mobility70.99×
06Tadej PogačarSports58.19×
07Cycling teamSports56.72×
08Cycling clubSports54.89×
09Florian LipowitzSports52.21×
10Cyclo-crossSports50.77×
11Ineos GrenadiersSports48.98×
12Road bicycleSports44.50×
13Cannondale Bicycle CorporationCars & Mobility43.86×
14SRAM CorporationCars & Mobility39.78×
15Track cyclingSports39.23×
16Local bike shopSports33.14×
17Enduro (mountain biking)Sports28.00×
18Racing bicycleSports25.91×
19Tour de FranceSports20.00×
20Bicycle touringSports18.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vuelta a España audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vuelta a España audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.68×
TravellingTHRILL3.47×
SustainabilityBALANCE2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vuelta a España audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
TraditionCONSERVATISM0.94×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vuelta a España have in Germany?

Vuelta a España has an estimated audience of 1,165,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vuelta a España fans?

34.3% of Vuelta a España fans are female, 65.7% are male, with an average age of 36.1 years.

03

Which brands do Vuelta a España fans like most?

Vuelta a España fans show strongest brand affinity for Pinarello (90.4×), Cervélo (87.25×), and Colnago (86.83×) over the country average.

04

Where do Vuelta a España fans live in Germany?

Vuelta a España fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vuelta a España fans also like?

Beyond Vuelta a España itself, the audience over-indexes on Cervélo (87.25×), Colnago (86.83×), Cycling team (56.72×), and Florian Lipowitz (52.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in Germany

See Vuelta a España audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vuelta a España. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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