Vuelta a España Audience in Germany
Vuelta a España has an estimated audience of 34,751 people in Germany. 34.3% are female, 65.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pinarello, Cervélo, Colnago, Cycling team, Road bicycle.
The average Vuelta a España fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pinarello, Cervélo, Colnago, with strongest over-indexing on Pinarello (90.4× the country average). Demographically, the Vuelta a España audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cycling
Demographics of Vuelta a España fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 36.1 |
| Estimated audience size | 34,751 |
Audience persona
The typical Vuelta a España fan in Germany is more male, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Pinarello.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,694 | 0.93× |
| Bayern | 228,859 | 1.22× |
| Baden-Württemberg | 157,596 | 0.99× |
| Hessen | 95,710 | 1.08× |
| Niedersachsen | 88,933 | 0.79× |
| Sachsen | 82,157 | 1.44× |
| Rheinland-Pfalz | 54,763 | 0.94× |
| Berlin | 48,159 | 0.92× |
| Schleswig-Holstein | 32,023 | 0.77× |
| Hamburg | 28,309 | 1.07× |
| Brandenburg | 28,173 | 0.78× |
| Thüringen | 23,982 | 0.81× |
| Sachsen-Anhalt | 21,712 | 0.72× |
| Saarland | 20,294 | 1.42× |
| Mecklenburg-Vorpommern | 15,624 | 0.7× |
| Bremen | 14,226 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pinarello | 90.4× | Cars & Mobility |
| Cervélo | 87.25× | Cars & Mobility |
| Colnago | 86.83× | Cars & Mobility |
| Cycling team | 56.72× | Sports |
| Road bicycle | 44.5× | Sports |
| Cycling club | 54.89× | Sports |
| Rapha (sportswear) | 70.99× | Cars & Mobility |
| Florian Lipowitz | 52.21× | Sports |
| SRAM Corporation | 39.78× | Cars & Mobility |
| Racing bicycle | 25.91× | Sports |
| Cyclo-cross | 50.77× | Sports |
| Local bike shop | 33.14× | Sports |
| Ineos Grenadiers | 48.98× | Sports |
| Cannondale Bicycle Corporation | 43.86× | Cars & Mobility |
| Track cycling | 39.23× | Sports |
| Bicycle touring | 18.68× | Sports |
| Tour de France Femmes | 86.9× | Sports |
| Enduro (mountain biking) | 28× | Sports |
| Road cycling | 25.4× | Sports |
| Chris Froome | 76.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| Sports Activity | POWER | 1.73 |
| Early Adopter Mentality | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Italy | 9.5% |
| Spain | 9.4% |
See Vuelta a España audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,892)
- Jan Ullrich (1,211,860)
Frequently asked questions
How many fans does Vuelta a España have in Germany?
Vuelta a España has an estimated audience of 34,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vuelta a España fans?
34.3% of Vuelta a España fans are female, 65.7% are male, with an average age of 36.1 years.
Which brands do Vuelta a España fans like most?
Vuelta a España fans show strongest brand affinity for Pinarello (90.4×), Cervélo (87.25×), and Colnago (86.83×) over the country average.
Where do Vuelta a España fans live in Germany?
Vuelta a España fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,694), Bayern (reach 228,859), and Baden-Württemberg (reach 157,596). These three regions account for the largest share of the active audience.
What other brands do Vuelta a España fans also like?
Beyond Vuelta a España itself, the audience over-indexes on Cervélo (87.25×), Colnago (86.83×), Cycling team (56.72×), and Road bicycle (44.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vuelta a España. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.