Rascasse Audience Intelligence

Tour de France Femmes Audience in Germany

A data profile of the people who buy, follow and care about Tour de France Femmes in Germany — modelled from more than twelve digital signal sources. Tour de France Femmes has an estimated audience of 209,671 people in Germany.

#17among Cycling in Germany#317among Event in Germany#1800in Sports

The average Tour de France Femmes fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Vuelta a España, Shimano, Ineos Grenadiers, with strongest over-indexing on Vuelta a España (86.9× the country average).

Demographically, the Tour de France Femmes audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tour de France Femmes fan in Germany is more male, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Vuelta a España.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour de France Femmes profile in Germany.

Audience size
210K
in Germany
Gender
31.6%♀
68.4% male
Age
36.9
average years
Country rank
#22074
Event in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour de France Femmes fans

31.6% are female, 68.4% are male, average age 36.9.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Tour de France Femmes audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age36.9
Estimated audience size209,671
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Tour de France Femmes audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Tour de France Femmes audience comes from Germany.

Worldwide audience distribution share by country for Tour de France Femmes
CountryShare
France44.7%
Germany13.8%
Netherlands10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour de France Femmes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tour de France Femmes fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.67×
02Baden-Württemberg~30K1.26×
03Sachsen~10K1.25×
04Saarland~3K1.12×
05Rheinland-Pfalz~10K1.10×
06Bayern~30K1.05×
07Thüringen~5K0.99×
08Hessen~10K0.93×
09Hamburg~4K0.93×
10Bremen~2K0.91×
11Berlin~8K0.90×
12Brandenburg~6K0.89×
13Mecklenburg-Vorpommern~3K0.87×
14Sachsen-Anhalt~4K0.86×
15Niedersachsen~20K0.85×
16Schleswig-Holstein~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Tour de France Femmes, Germany
0.84×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour de France Femmes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour de France Femmes audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports86.90×
02Mark CavendishSports36.94×
03Peter SaganSports25.00×
04Eddy MerckxSports20.20×
05Ineos GrenadiersSports19.52×
06ShimanoCars & Mobility14.98×
07Bicycle helmetCars & Mobility12.73×
08SRAM CorporationCars & Mobility11.40×
09Single track (mountain biking)Sports10.83×
10Local bike shopSports10.45×
11Charles LeclercSports9.07×
12Tour de FranceSports7.53×
13KTMCars & Mobility7.15×
14Giro d'ItaliaSports6.50×
15Sustainable transportCars & Mobility6.22×
16Electric motorcycles and scootersCars & Mobility5.00×
17Electric bicycleCars & Mobility4.92×
18CarcareCars & Mobility4.72×
19Extreme sportSports4.18×
20LivemusicMusic & Radio3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour de France Femmes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour de France Femmes audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.09×
Risk AppetiteTHRILL2.08×
Sports ActivityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour de France Femmes audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
IndulgenceJOY0.78×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour de France Femmes have in Germany?

Tour de France Femmes has an estimated audience of 209,671 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Tour de France Femmes fans?

31.6% of Tour de France Femmes fans are female, 68.4% are male, with an average age of 36.9 years.

03

Which brands do Tour de France Femmes fans like most?

Tour de France Femmes fans show strongest brand affinity for Vuelta a España (86.9×), Shimano (14.98×), and Ineos Grenadiers (19.52×) over the country average.

04

Where do Tour de France Femmes fans live in Germany?

Tour de France Femmes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tour de France Femmes fans also like?

Beyond Tour de France Femmes itself, the audience over-indexes on Shimano (14.98×), Ineos Grenadiers (19.52×), Tour de France (7.53×), and SRAM Corporation (11.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in Germany

See Tour de France Femmes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tour de France Femmes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →