Rascasse Audience Intelligence

Tour de France Femmes Audience in United States

A data profile of the people who buy, follow and care about Tour de France Femmes in United States — modelled from more than twelve digital signal sources. Tour de France Femmes has an estimated audience of 67,949 people in United States.

#77among Cycling in United States#1418among Event in United States#9792in Sports

The average Tour de France Femmes fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shimano, Ineos Grenadiers, Bicycle helmet, with strongest over-indexing on Shimano (47.67× the country average).

Demographically, the Tour de France Femmes audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tour de France Femmes fan in United States is more male, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Shimano.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour de France Femmes profile in United States.

Audience size
68K
in United States
Gender
26.1%♀
73.9% male
Age
38.9
average years
Country rank
#89727
Event in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour de France Femmes fans

26.1% are female, 73.9% are male, average age 38.9.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Tour de France Femmes audience in United States
MetricValue
Female26.1%
Male73.9%
Average age38.9
Estimated audience size67,949
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Tour de France Femmes audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Tour de France Femmes audience comes from United States.

Worldwide audience distribution share by country for Tour de France Femmes
CountryShare
France44.7%
Germany13.8%
Netherlands10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour de France Femmes audience in United States is strongest.

Fig. 05

Top regions by affinity

Tour de France Femmes fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~2K2.16×
02Vermont<1K1.92×
03Washington, District of Columbia<1K1.91×
04Washington~2K1.60×
05Montana<1K1.44×
06New Hampshire<1K1.34×
07Massachusetts~2K1.25×
08New Mexico<1K1.22×
09Utah<1K1.21×
10Oregon<1K1.18×
11Maine<1K1.15×
12Rhode Island<1K1.11×
13Idaho<1K1.03×
14Alaska<1K1.03×
15Connecticut<1K1.02×
16Minnesota<1K1.01×
17Wisconsin~1K0.99×
18South Dakota<1K0.98×
19Maryland~1K0.97×
20Delaware<1K0.97×
21North Dakota<1K0.97×
22Kansas<1K0.96×
23West Virginia<1K0.94×
24Hawaii<1K0.94×
25Virginia~2K0.92×
26Mississippi<1K0.92×
27Nebraska<1K0.92×
28California~7K0.91×
29Iowa<1K0.91×
30Arkansas<1K0.91×
31Michigan~2K0.88×
32Oklahoma<1K0.87×
33Indiana~1K0.86×
34Louisiana<1K0.86×
35Nevada<1K0.86×
36Missouri<1K0.85×
37Kentucky<1K0.85×
38North Carolina~2K0.84×
39South Carolina<1K0.84×
40Alabama<1K0.84×
41New York~3K0.82×
42Pennsylvania~2K0.81×
43Tennessee~1K0.81×
44Arizona~1K0.79×
45New Jersey~1K0.78×
46Illinois~2K0.77×
47Ohio~2K0.75×
48Georgia~2K0.75×
49Florida~3K0.59×
50Texas~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Tour de France Femmes, United States
0.56×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour de France Femmes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour de France Femmes audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports171.21×
02Peter SaganSports89.42×
03ShimanoCars & Mobility47.67×
04Bicycle helmetCars & Mobility35.44×
05Ineos GrenadiersSports34.65×
06Single track (mountain biking)Sports31.56×
07B&QShopping24.32×
08Giro d'ItaliaSports20.80×
09Trek Bicycle CorporationCars & Mobility11.26×
10Sustainable transportCars & Mobility9.92×
11Boost MobileTechnology & Electronics8.10×
12Lewis HamiltonSports6.70×
13Extreme sportSports5.78×
14Touring motorcycleCars & Mobility5.58×
15CyclingSports5.11×
16JudoSports4.97×
17BicycleCars & Mobility4.51×
18MotorcyclesCars & Mobility2.73×
19VehiclesCars & Mobility1.83×
20Physical fitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour de France Femmes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour de France Femmes audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.93×
PatriotismCONSERVATISM2.74×
Luxury OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour de France Femmes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Price SensitivityPREMIUM0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour de France Femmes have in United States?

Tour de France Femmes has an estimated audience of 67,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tour de France Femmes fans?

26.1% of Tour de France Femmes fans are female, 73.9% are male, with an average age of 38.9 years.

03

Which brands do Tour de France Femmes fans like most?

Tour de France Femmes fans show strongest brand affinity for Shimano (47.67×), Ineos Grenadiers (34.65×), and Bicycle helmet (35.44×) over the country average.

04

Where do Tour de France Femmes fans live in United States?

Tour de France Femmes fans in United States are most concentrated in California (reach ~7K), Texas (reach ~3K), and New York (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Tour de France Femmes fans also like?

Beyond Tour de France Femmes itself, the audience over-indexes on Ineos Grenadiers (34.65×), Bicycle helmet (35.44×), Single track (mountain biking) (31.56×), and Vuelta a España (171.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tour de France Femmes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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