A data profile of the people who buy, follow and care about Single track (mountain biking) in United States — modelled from more than twelve digital signal sources. Single track (mountain biking) has an estimated audience of 1,986,251 people in United States.
The average Single track (mountain biking) fan in United States is 33.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include SCOTT Sports, Pinkbike, SRAM Corporation, with strongest over-indexing on SCOTT Sports (56.31× the country average).
Demographically, the Single track (mountain biking) audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Single track (mountain biking) fan in United States is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for SCOTT Sports.
The key figures that characterise the Single track (mountain biking) profile in United States.
25.6% are female, 74.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 33.1 |
| Estimated audience size | 1,986,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 8% |
Where the Single track (mountain biking) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~70K | 2.16× | |
| 02 | Minnesota | ~60K | 2.04× | |
| 03 | Alaska | ~7K | 1.65× | |
| 04 | Vermont | ~6K | 1.60× | |
| 05 | Utah | ~30K | 1.46× | |
| 06 | Oregon | ~30K | 1.34× | |
| 07 | Washington, District of Columbia | ~8K | 1.26× | |
| 08 | Montana | ~7K | 1.26× | |
| 09 | Idaho | ~10K | 1.25× | |
| 10 | Washington | ~40K | 1.09× | |
| 11 | South Dakota | ~5K | 1.09× | |
| 12 | North Dakota | ~4K | 1.09× | |
| 13 | Maine | ~8K | 1.08× | |
| 14 | New Hampshire | ~8K | 1.04× | |
| 15 | Wisconsin | ~30K | 1.02× | |
| 16 | New Mexico | ~10K | 1.02× | |
| 17 | Arizona | ~40K | 1.00× | |
| 18 | West Virginia | ~9K | 0.98× | |
| 19 | Delaware | ~5K | 0.98× | |
| 20 | Rhode Island | ~6K | 0.97× | |
| 21 | Iowa | ~20K | 0.96× | |
| 22 | Hawaii | ~8K | 0.94× | |
| 23 | Michigan | ~50K | 0.93× | |
| 24 | Arkansas | ~20K | 0.92× | |
| 25 | Nebraska | ~9K | 0.92× | |
| 26 | Oklahoma | ~20K | 0.90× | |
| 27 | Mississippi | ~10K | 0.90× | |
| 28 | Connecticut | ~20K | 0.89× | |
| 29 | Kansas | ~10K | 0.88× | |
| 30 | Massachusetts | ~30K | 0.87× | |
| 31 | Nevada | ~20K | 0.87× | |
| 32 | New York | ~100K | 0.86× | |
| 33 | Louisiana | ~20K | 0.85× | |
| 34 | Kentucky | ~20K | 0.84× | |
| 35 | Maryland | ~30K | 0.82× | |
| 36 | Alabama | ~20K | 0.82× | |
| 37 | Virginia | ~40K | 0.80× | |
| 38 | Tennessee | ~30K | 0.80× | |
| 39 | South Carolina | ~20K | 0.80× | |
| 40 | Pennsylvania | ~50K | 0.79× | |
| 41 | Missouri | ~30K | 0.79× | |
| 42 | North Carolina | ~50K | 0.77× | |
| 43 | Indiana | ~30K | 0.77× | |
| 44 | California | ~200K | 0.75× | |
| 45 | Ohio | ~50K | 0.74× | |
| 46 | Georgia | ~40K | 0.73× | |
| 47 | New Jersey | ~40K | 0.73× | |
| 48 | Illinois | ~50K | 0.71× | |
| 49 | Florida | ~80K | 0.56× | |
| 50 | Texas | ~90K | 0.53× |
The strongest cross-interests of the Single track (mountain biking) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BikeRadar | Sports | 70.47× | ||
| 02 | Pinkbike | Sports | 65.38× | ||
| 03 | SCOTT Sports | Cars & Mobility | 56.31× | ||
| 04 | Cervélo | Cars & Mobility | 45.00× | ||
| 05 | SRAM Corporation | Cars & Mobility | 44.46× | ||
| 06 | Rapha (sportswear) | Cars & Mobility | 43.02× | ||
| 07 | Giro d'Italia | Sports | 34.12× | ||
| 08 | Mountain bike trials | Sports | 32.14× | ||
| 09 | Paranormal Activity (film series) | Movies & TV | 32.08× | ||
| 10 | Cannondale Bicycle Corporation | Cars & Mobility | 31.87× | ||
| 11 | Cyclo-cross | Sports | 28.76× | ||
| 12 | Scream (film series) | Movies & TV | 25.11× | ||
| 13 | Cross-country cycling | Sports | 25.05× | ||
| 14 | Shimano | Cars & Mobility | 23.06× | ||
| 15 | Local bike shop | Sports | 22.36× | ||
| 16 | Endurocross | Cars & Mobility | 18.68× | ||
| 17 | Ineos Grenadiers | Sports | 18.09× | ||
| 18 | Tour de France | Sports | 15.31× | ||
| 19 | Extreme sport | Sports | 7.29× | ||
| 20 | Shooting sport | Sports | 7.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.82× | |
| Sports Activity | POWER | 2.70× | |
| Patriotism | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Creativity | OPEN | 0.57× | |
| Community Orientation | OPEN | 0.57× |
Single track (mountain biking) has an estimated audience of 1,986,251 people in United States, concentrated in California and New York.
25.6% of Single track (mountain biking) fans are female, 74.4% are male, with an average age of 33.1 years.
Single track (mountain biking) fans show strongest brand affinity for SCOTT Sports (56.31×), Pinkbike (65.38×), and SRAM Corporation (44.46×) over the country average.
Single track (mountain biking) fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Single track (mountain biking) itself, the audience over-indexes on Pinkbike (65.38×), SRAM Corporation (44.46×), Cervélo (45×), and Scream (film series) (25.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Single track (mountain biking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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