Single track (mountain biking) Audience in United States

Single track (mountain biking) logo

Single track (mountain biking) has an estimated audience of 1,986,251 people in United States. 25.6% are female, 74.4% are male, average age 33.1. Top regions: California, New York, Colorado. Top brand affinities: Pinkbike, SRAM Corporation, Scream (film series), Giro d'Italia, Cross-country cycling.

The average Single track (mountain biking) fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Colorado. Top brand affinities include Pinkbike, SRAM Corporation, Scream (film series), with strongest over-indexing on Pinkbike (65.38× the country average). Demographically, the Single track (mountain biking) audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Single track (mountain biking) fans

Demographic split for Single track (mountain biking) audience in United States
MetricValue
Female25.6%
Male74.4%
Average age33.1
Estimated audience size1,986,251

Audience persona

The typical Single track (mountain biking) fan in United States is more male, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Pinkbike.

Top regions in United States

Top regions ranked by reach for Single track (mountain biking) in United States
RegionReachAffinity
California150,5050.69×
New York115,1951.04×
Colorado69,4462.22×
Minnesota63,3902.23×
Texas54,8510.32×
Washington50,8721.28×
Michigan49,4700.95×
Florida48,5710.36×
Pennsylvania41,1450.62×
Arizona40,7751.01×
Illinois40,1350.61×
North Carolina38,2930.64×
Virginia35,2950.73×
Wisconsin33,7581.13×
Massachusetts31,3700.8×
New Jersey30,3270.6×
Ohio30,0470.49×
Georgia29,3500.48×
Utah29,1621.64×
Oregon26,6701.17×
Tennessee24,5110.62×
Maryland22,0140.64×
Oklahoma18,4790.84×
Missouri16,3160.51×
Connecticut15,7780.79×
Indiana15,5990.43×
Alaska15,5013.65×
Idaho13,7201.38×
Iowa12,4360.76×
Arkansas11,6280.71×
Washington, District of Columbia11,4661.92×
Kentucky11,1920.45×
South Carolina10,8870.36×
Mississippi9,8170.6×
New Mexico9,7570.98×
Nevada9,7250.51×
Alabama9,4790.34×
Louisiana9,4560.37×
New Hampshire8,9031.14×
West Virginia8,7800.95×
Montana8,2251.49×
Kansas8,1090.52×
Maine7,5181.06×
Hawaii7,1490.84×
Nebraska7,0840.71×
South Dakota6,9591.52×
Vermont6,8701.97×
North Dakota6,7751.66×
Wyoming6,5562.23×
Rhode Island6,4481.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single track (mountain biking) audience
BrandAffinityCategory
Pinkbike65.38×Sports
SRAM Corporation44.46×Cars & Mobility
Scream (film series)25.11×Movies & TV
Giro d'Italia34.12×Sports
Cross-country cycling25.05×Sports
Shimano23.06×Cars & Mobility
Rapha (sportswear)43.02×Cars & Mobility
Local bike shop22.36×Sports
Mountain bike trials32.14×Sports
Endurocross18.68×Cars & Mobility
BikeRadar70.47×Sports
Cannondale Bicycle Corporation31.87×Cars & Mobility
Extreme sport7.29×Sports
Shooting sport7.02×Sports
Cyclo-cross28.76×Sports
Paranormal Activity (film series)32.08×Movies & TV
Jeepers Creepers (2001 film)19.06×Movies & TV
Ineos Grenadiers18.09×Sports
Tour de France15.31×Sports
Cycling Weekly32.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single track (mountain biking) audience
TraitClusterScore
SustainabilityBALANCE2.66
Sports ActivityPOWER2.53
Luxury OrientationPREMIUM2.09
PatriotismCONSERVATISM2.07
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Single track (mountain biking)
CountryShare
United States18.6%
Germany9.1%
Italy8.9%

See Single track (mountain biking) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Single track (mountain biking) have in United States?

Single track (mountain biking) has an estimated audience of 1,986,251 people in United States, concentrated in California and New York.

What is the gender split and age of Single track (mountain biking) fans?

25.6% of Single track (mountain biking) fans are female, 74.4% are male, with an average age of 33.1 years.

Which brands do Single track (mountain biking) fans like most?

Single track (mountain biking) fans show strongest brand affinity for Pinkbike (65.38×), SRAM Corporation (44.46×), and Scream (film series) (25.11×) over the country average.

Where do Single track (mountain biking) fans live in United States?

Single track (mountain biking) fans in United States are most concentrated in California (reach 150,505), New York (reach 115,195), and Colorado (reach 69,446). These three regions account for the largest share of the active audience.

What other brands do Single track (mountain biking) fans also like?

Beyond Single track (mountain biking) itself, the audience over-indexes on SRAM Corporation (44.46×), Scream (film series) (25.11×), Giro d'Italia (34.12×), and Cross-country cycling (25.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single track (mountain biking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.