BikeRadar Audience in United States

BikeRadar logo

BikeRadar has an estimated audience of 278,827 people in United States. 30.8% are female, 69.2% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Peter Sagan, Bicycle helmet, Single track (mountain biking), Shimano, Florida Lottery.

The average BikeRadar fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Peter Sagan, Bicycle helmet, Single track (mountain biking), with strongest over-indexing on Peter Sagan (339.13× the country average). Demographically, the BikeRadar audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of BikeRadar fans

Demographic split for BikeRadar audience in United States
MetricValue
Female30.8%
Male69.2%
Average age38.2
Estimated audience size278,827

Audience persona

The typical BikeRadar fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Peter Sagan.

Top regions in United States

Top regions ranked by reach for BikeRadar in United States
RegionReachAffinity
California33,5131.09×
Texas12,6580.53×
New York10,6320.68×
Massachusetts9,5831.74×
Pennsylvania9,0420.96×
Colorado8,7511.99×
Florida8,6770.46×
Illinois7,9630.86×
Washington6,7061.2×
Virginia6,5640.97×
North Carolina6,4830.77×
Oregon6,0801.9×
Missouri6,0771.35×
Michigan5,5920.77×
Arizona5,3570.94×
Minnesota4,7981.2×
Ohio4,7780.56×
Georgia4,6620.54×
Wisconsin4,5391.08×
Nevada4,4681.66×
Kentucky4,4551.27×
Maryland4,2760.89×
New Jersey3,5930.51×
Idaho3,0662.19×
South Carolina3,0060.72×
Indiana2,9280.57×
Oklahoma2,7400.88×
Tennessee2,5590.46×
Utah2,4290.97×
Connecticut2,0670.74×
Alaska1,9203.22×
Arkansas1,7460.76×
Hawaii1,7311.44×
Alabama1,5510.4×
Montana1,4441.87×
Vermont1,2702.59×
Kansas1,0460.48×
Washington, District of Columbia1,0091.2×
Iowa9930.43×
South Dakota9721.51×
Rhode Island9611.08×
Nebraska9440.67×
New Mexico7870.56×
Maine7800.78×
New Hampshire7770.71×
Louisiana5690.16×
Mississippi5480.24×
West Virginia4530.35×
Delaware4030.52×
North Dakota3790.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BikeRadar audience
BrandAffinityCategory
Peter Sagan339.13×Sports
Bicycle helmet79.89×Cars & Mobility
Single track (mountain biking)54.94×Sports
Shimano37.14×Cars & Mobility
Florida Lottery15.02×Games
Tour de France26.78×Sports
Pinkbike25.69×Sports
Patagonia7.27×Fashion & Accessoires
Green Bay Packers5.2×Sports
Alpine skiing6.29×Sports
Sustainable transport8.7×Cars & Mobility
Kia Sportage16.09×Cars & Mobility
Waze11.42×Internet & Social Media
Rapha (sportswear)22.02×Cars & Mobility
Extreme sport4.46×Sports
New Balance4.02×Fashion & Accessoires
Boston Celtics4.24×Sports
Paris–Roubaix59.42×Sports
Drop shipping3.97×Shopping
Electric bicycle7.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BikeRadar audience
TraitClusterScore
Sports ActivityPOWER2.19
Luxury OrientationPREMIUM1.83
PatriotismCONSERVATISM1.77
Quality AwarenessPREMIUM1.77
Early Adopter MentalityPOWER1.61
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for BikeRadar
CountryShare
United States22.1%
United Kingdom15.5%
Germany7.5%

See BikeRadar audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does BikeRadar have in United States?

BikeRadar has an estimated audience of 278,827 people in United States, concentrated in California and Texas.

What is the gender split and age of BikeRadar fans?

30.8% of BikeRadar fans are female, 69.2% are male, with an average age of 38.2 years.

Which brands do BikeRadar fans like most?

BikeRadar fans show strongest brand affinity for Peter Sagan (339.13×), Bicycle helmet (79.89×), and Single track (mountain biking) (54.94×) over the country average.

Where do BikeRadar fans live in United States?

BikeRadar fans in United States are most concentrated in California (reach 33,513), Texas (reach 12,658), and New York (reach 10,632). These three regions account for the largest share of the active audience.

What other brands do BikeRadar fans also like?

Beyond BikeRadar itself, the audience over-indexes on Bicycle helmet (79.89×), Single track (mountain biking) (54.94×), Shimano (37.14×), and Florida Lottery (15.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BikeRadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.