Rascasse Audience Intelligence

BikeRadar Audience in United States

A data profile of the people who buy, follow and care about BikeRadar in United States — modelled from more than twelve digital signal sources. BikeRadar has an estimated audience of 279,813 people in United States.

#1676among Website / Newspaper / Magazine in United States#5055in Sports

The average BikeRadar fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bicycle helmet, Peter Sagan, Single track (mountain biking), with strongest over-indexing on Bicycle helmet (163.9× the country average).

Demographically, the BikeRadar audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BikeRadar fan in United States is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BikeRadar profile in United States.

Audience size
280K
in United States
Gender
30.8%♀
69.2% male
Age
38.2
average years
Country rank
#50073
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BikeRadar

30.8% are female, 69.2% are male, average age 38.2.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for BikeRadar audience in United States
MetricValue
Female30.8%
Male69.2%
Average age38.2
Estimated audience size279,813
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the BikeRadar audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

22.1%

of the worldwide BikeRadar audience comes from United States.

Worldwide audience distribution share by country for BikeRadar
CountryShare
United States22.1%
United Kingdom15.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BikeRadar audience in United States is strongest.

Fig. 05

Top regions by affinity

BikeRadar fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~5K1.95×
02Oregon~6K1.88×
03Vermont<1K1.85×
04Alaska~1K1.79×
05Massachusetts~10K1.77×
06Colorado~8K1.73×
07Idaho~2K1.47×
08Missouri~6K1.36×
09Montana<1K1.27×
10South Dakota<1K1.25×
11Washington~7K1.23×
12Minnesota~5K1.18×
13Kentucky~4K1.14×
14Wisconsin~5K1.11×
15Hawaii~1K1.09×
16California~30K1.07×
17Connecticut~3K1.07×
18Utah~3K1.04×
19Washington, District of Columbia<1K1.04×
20Rhode Island<1K1.00×
21Arizona~6K0.99×
22Maine<1K0.99×
23New Mexico~1K0.96×
24Arkansas~2K0.95×
25Virginia~6K0.94×
26North Dakota<1K0.94×
27Oklahoma~3K0.92×
28New Hampshire~1K0.92×
29Pennsylvania~8K0.90×
30Delaware<1K0.90×
31West Virginia~1K0.88×
32Nebraska~1K0.86×
33Michigan~6K0.85×
34Mississippi~2K0.85×
35Maryland~4K0.84×
36South Carolina~3K0.82×
37North Carolina~7K0.81×
38Louisiana~3K0.80×
39Kansas~2K0.80×
40Iowa~2K0.79×
41Illinois~7K0.78×
42Indiana~4K0.78×
43Georgia~7K0.76×
44Ohio~6K0.74×
45New York~10K0.73×
46Alabama~3K0.73×
47New Jersey~5K0.70×
48Tennessee~4K0.69×
49Florida~10K0.60×
50Texas~10K0.54×
Fig. 06

Affinity by region

Affinity by region — BikeRadar, United States
0.54×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BikeRadar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BikeRadar audience
#·InterestCategoryAffinity×
01Peter SaganSports336.00×
02Bicycle helmetCars & Mobility163.90×
03Single track (mountain biking)Sports70.47×
04ShimanoCars & Mobility46.18×
05PinkbikeSports32.52×
06Rapha (sportswear)Cars & Mobility25.18×
07Florida LotteryGames22.72×
08Tour de FranceSports21.92×
09Maryland Terrapins men's basketballSports21.23×
10Ineos GrenadiersSports20.23×
11Electric bicycleCars & Mobility13.77×
12FIS Alpine Ski World CupSports13.45×
13Extreme sportSports11.44×
14EvergladesTravel & Leisure11.25×
15WazeInternet & Social Media10.68×
16Electric motorcycles and scootersCars & Mobility9.07×
17Sustainable transportCars & Mobility7.91×
18Alpine skiingSports5.71×
19CyclingSports5.53×
20BicycleCars & Mobility4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BikeRadar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BikeRadar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.52×
PatriotismCONSERVATISM3.28×
Sports ActivityPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BikeRadar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
SpiritualityBALANCE0.76×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BikeRadar have in United States?

BikeRadar has an estimated audience of 279,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BikeRadar fans?

30.8% of BikeRadar fans are female, 69.2% are male, with an average age of 38.2 years.

03

Which brands do BikeRadar fans like most?

BikeRadar fans show strongest brand affinity for Bicycle helmet (163.9×), Peter Sagan (336×), and Single track (mountain biking) (70.47×) over the country average.

04

Where do BikeRadar fans live in United States?

BikeRadar fans in United States are most concentrated in California (reach ~30K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do BikeRadar fans also like?

Beyond BikeRadar itself, the audience over-indexes on Peter Sagan (336×), Single track (mountain biking) (70.47×), Shimano (46.18×), and Florida Lottery (22.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See BikeRadar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BikeRadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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