A data profile of the people who buy, follow and care about Everglades in United States — modelled from more than twelve digital signal sources. Everglades has an estimated audience of 4,075,354 people in United States.
The average Everglades fan in United States is 42.0 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Finding Nemo (video game), University of the Fraser Valley, Unión de Santa Fe, with strongest over-indexing on Finding Nemo (video game) (153.15× the country average).
Demographically, the Everglades audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Everglades fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Finding Nemo (video game).
The key figures that characterise the Everglades profile in United States.
52.3% are female, 47.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.0 |
| Estimated audience size | 4,075,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
Where the Everglades audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~2.5M | 8.31× | |
| 02 | Georgia | ~100K | 1.07× | |
| 03 | Massachusetts | ~90K | 1.06× | |
| 04 | Washington, District of Columbia | ~10K | 1.03× | |
| 05 | Virginia | ~100K | 1.01× | |
| 06 | Maine | ~10K | 1.01× | |
| 07 | New Hampshire | ~20K | 0.98× | |
| 08 | North Carolina | ~100K | 0.97× | |
| 09 | South Carolina | ~60K | 0.96× | |
| 10 | Louisiana | ~50K | 0.96× | |
| 11 | Connecticut | ~40K | 0.96× | |
| 12 | New York | ~200K | 0.95× | |
| 13 | Pennsylvania | ~100K | 0.95× | |
| 14 | Minnesota | ~50K | 0.93× | |
| 15 | Alabama | ~50K | 0.93× | |
| 16 | Utah | ~30K | 0.92× | |
| 17 | Rhode Island | ~10K | 0.91× | |
| 18 | South Dakota | ~9K | 0.91× | |
| 19 | Vermont | ~7K | 0.91× | |
| 20 | Wisconsin | ~50K | 0.89× | |
| 21 | Kentucky | ~50K | 0.89× | |
| 22 | Iowa | ~30K | 0.89× | |
| 23 | Nebraska | ~20K | 0.89× | |
| 24 | Indiana | ~70K | 0.88× | |
| 25 | Texas | ~300K | 0.87× | |
| 26 | North Dakota | ~7K | 0.87× | |
| 27 | Illinois | ~100K | 0.86× | |
| 28 | New Jersey | ~90K | 0.86× | |
| 29 | Maryland | ~60K | 0.86× | |
| 30 | Kansas | ~30K | 0.86× | |
| 31 | Ohio | ~100K | 0.85× | |
| 32 | Michigan | ~90K | 0.84× | |
| 33 | Alaska | ~7K | 0.84× | |
| 34 | Delaware | ~9K | 0.83× | |
| 35 | Tennessee | ~70K | 0.82× | |
| 36 | West Virginia | ~20K | 0.82× | |
| 37 | Washington | ~70K | 0.81× | |
| 38 | Mississippi | ~30K | 0.81× | |
| 39 | California | ~400K | 0.80× | |
| 40 | Missouri | ~50K | 0.80× | |
| 41 | Montana | ~9K | 0.80× | |
| 42 | Colorado | ~50K | 0.79× | |
| 43 | Oklahoma | ~40K | 0.78× | |
| 44 | Nevada | ~30K | 0.77× | |
| 45 | Arkansas | ~30K | 0.77× | |
| 46 | Oregon | ~40K | 0.76× | |
| 47 | Idaho | ~20K | 0.76× | |
| 48 | Hawaii | ~10K | 0.71× | |
| 49 | Arizona | ~60K | 0.70× | |
| 50 | New Mexico | ~10K | 0.69× |
The strongest cross-interests of the Everglades audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finding Nemo (video game) | Games | 153.15× | ||
| 02 | My Little Pony Game | Video / Board Game | 112.27× | ||
| 03 | University of the Fraser Valley | Business & Career | 76.92× | ||
| 04 | Unión de Santa Fe | Sports | 61.67× | ||
| 05 | Aix-en-Provence | Travel & Leisure | 60.28× | ||
| 06 | Python (genus) | Pets & Animals | 53.93× | ||
| 07 | Tropical Islands Resort | Travel & Leisure | 42.85× | ||
| 08 | First Lite | Sports | 41.35× | ||
| 09 | Everglades National Park | Travel & Leisure | 35.28× | ||
| 10 | UCF Knights football | Sports | 22.21× | ||
| 11 | Rocket launch | Topic | 20.76× | ||
| 12 | Natural farming | Food & Beverages | 15.69× | ||
| 13 | Jardín | Travel & Leisure | 14.80× | ||
| 14 | Agroecology | Home & Garden | 12.82× | ||
| 15 | Miami International Airport | Travel & Leisure | 12.04× | ||
| 16 | Florida Atlantic University | Business & Career | 11.75× | ||
| 17 | Kissimmee, Florida | Travel & Leisure | 11.74× | ||
| 18 | Fort Lauderdale–Hollywood International Airport | Travel & Leisure | 11.18× | ||
| 19 | spicy food | Food & Beverages | 7.28× | ||
| 20 | Dragon | Kids & Family | 6.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Travelling | THRILL | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.98× | |
| Spirituality | BALANCE | 1.03× | |
| Social Media Usage | JOY | 1.03× |
Everglades has an estimated audience of 4,075,354 people in United States, concentrated in Florida and California.
52.3% of Everglades fans are female, 47.7% are male, with an average age of 42.0 years.
Everglades fans show strongest brand affinity for Finding Nemo (video game) (153.15×), University of the Fraser Valley (76.92×), and Unión de Santa Fe (61.67×) over the country average.
Everglades fans in United States are most concentrated in Florida (reach ~2.5M), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Everglades itself, the audience over-indexes on University of the Fraser Valley (76.92×), Unión de Santa Fe (61.67×), Python (genus) (53.93×), and My Little Pony Game (112.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Everglades. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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