Rascasse Audience Intelligence

First Lite Target Market in United States

A data profile of the people who buy, follow and care about First Lite in United States — modelled from more than twelve digital signal sources. First Lite has an estimated audience of 607,134 people in United States.

#3366among Brand in United States#3105in Sports

The average First Lite fan in United States is 39.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Wisconsin, Michigan.

Top brand affinities include Everglades, Ski resort, Catch Me If You Can, with strongest over-indexing on Everglades (41.35× the country average).

Demographically, the First Lite audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First Lite fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Everglades.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First Lite profile in United States.

Audience size
607K
in United States
Gender
14.9%♀
85.1% male
Age
39.7
average years
Country rank
#32574
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of First Lite

14.9% are female, 85.1% are male, average age 39.7.

Fig. 02

Gender split

14.9%
Female
85.1%
Male
Demographic split for First Lite audience in United States
MetricValue
Female14.9%
Male85.1%
Average age39.7
Estimated audience size607,134
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the First Lite audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3923%
40-4920%
50+20%
Fig. 04

Worldwide distribution

91.3%

of the worldwide First Lite audience comes from United States.

Worldwide audience distribution share by country for First Lite
CountryShare
United States91.3%
Canada5.1%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First Lite audience in United States is strongest.

Fig. 05

Top regions by affinity

First Lite customers by region in United States
#RegionReachAffinity×
01Montana~8K4.53×
02Idaho~10K3.61×
03Wyoming~3K3.27×
04Alaska~3K2.36×
05North Dakota~3K2.35×
06Wisconsin~20K2.15×
07South Dakota~3K2.09×
08Minnesota~10K1.59×
09Vermont~2K1.45×
10West Virginia~4K1.42×
11Iowa~6K1.28×
12Michigan~20K1.19×
13Arkansas~6K1.17×
14Oregon~8K1.13×
15Pennsylvania~20K1.09×
16Nebraska~3K1.01×
17Missouri~10K0.98×
18Colorado~9K0.97×
19Oklahoma~6K0.94×
20Utah~5K0.93×
21Mississippi~5K0.93×
22Maine~2K0.92×
23Kansas~4K0.87×
24Washington~10K0.84×
25Alabama~7K0.82×
26Kentucky~6K0.79×
27Tennessee~9K0.78×
28Louisiana~6K0.74×
29New Hampshire~2K0.74×
30New Mexico~2K0.73×
31Indiana~8K0.68×
32Ohio~10K0.56×
33Virginia~8K0.54×
34North Carolina~9K0.50×
35Rhode Island<1K0.47×
36Delaware<1K0.47×
37Illinois~9K0.45×
38South Carolina~4K0.44×
39Georgia~8K0.43×
40Hawaii~1K0.42×
41Nevada~2K0.35×
42Maryland~4K0.34×
43New York~10K0.33×
44Arizona~4K0.33×
45Texas~20K0.31×
46Connecticut~2K0.31×
47Massachusetts~3K0.26×
48New Jersey~3K0.21×
49Florida~7K0.17×
50California~10K0.16×
Fig. 06

Affinity by region

Affinity by region — First Lite, United States
0.16×1.00×4.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First Lite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First Lite audience
#·InterestCategoryAffinity×
01EvergladesTravel & Leisure41.35×
02Catch Me If You CanMovies & TV32.26×
03Whitetail PropertiesHome & Garden16.55×
04Sportsman's WarehouseShopping14.82×
05Arc'teryxFashion & Accessoires14.62×
06Mr. OlympiaSports13.64×
07Heath LedgerMovies & TV12.26×
08MakitaHome & Garden10.70×
09Ski resortTravel & Leisure10.50×
10AnglingSports7.01×
11The North FaceFashion & Accessoires6.67×
12City BankBusiness & Career6.55×
13Masters TournamentSports5.90×
14Tractor Supply CompanyShopping4.69×
15Discount TireShopping4.59×
16Planet FitnessSports2.86×
17SUVsCars & Mobility2.81×
18Do it yourself (DIY)Home & Garden2.64×
19Donald TrumpPolitics & Society2.55×
20Home improvementHome & Garden2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First Lite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First Lite audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.16×
DIY MentalityTHRILL2.80×
Risk AppetiteTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First Lite audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Community OrientationOPEN0.74×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is First Lite's target market in United States?

First Lite's target market in United States covers an estimated 607,134 people, concentrated in Pennsylvania and Wisconsin.

02

What is the gender split and age of First Lite customers?

14.9% of the First Lite audience are female, 85.1% are male, with an average age of 39.7 years.

03

Which brands do First Lite fans like most?

First Lite fans show strongest brand affinity for Everglades (41.35×), Ski resort (10.5×), and Catch Me If You Can (32.26×) over the country average.

04

Where do First Lite fans live in United States?

First Lite fans in United States are most concentrated in Pennsylvania (reach ~20K), Wisconsin (reach ~20K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do First Lite fans also like?

Beyond First Lite itself, the audience over-indexes on Ski resort (10.5×), Catch Me If You Can (32.26×), Sportsman's Warehouse (14.82×), and Arc'teryx (14.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See First Lite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First Lite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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