First Lite Audience in United States

First Lite logo

First Lite has an estimated audience of 605,785 people in United States. 14.9% are female, 85.1% are male, average age 39.7. Top regions: Pennsylvania, Wisconsin, Michigan. Top brand affinities: Historic site, Hipster, Vocal harmony, Urban Outfitters, The Adventures of Ichabod and Mr. Toad.

The average First Lite fan in United States is 39.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Wisconsin, Michigan. Top brand affinities include Historic site, Hipster, Vocal harmony, with strongest over-indexing on Historic site (10.51× the country average). Demographically, the First Lite audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Hunting

Demographics of First Lite fans

Demographic split for First Lite audience in United States
MetricValue
Female14.9%
Male85.1%
Average age39.7
Estimated audience size605,785

Audience persona

The typical First Lite fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for First Lite in United States
RegionReachAffinity
Pennsylvania22,8121.12×
Wisconsin19,8822.18×
Michigan19,2471.21×
Texas17,1040.33×
Minnesota14,5011.67×
New York12,1370.36×
Idaho11,3383.73×
Ohio10,9150.58×
Washington10,8580.89×
California10,2710.15×
Colorado9,9381.04×
Missouri9,8951.01×
Tennessee9,8800.81×
Illinois9,7190.48×
North Carolina9,1190.5×
Oregon8,3911.21×
Georgia8,1990.44×
Indiana7,9160.72×
Virginia7,8590.53×
Montana7,5674.5×
Alabama6,8920.81×
Iowa6,5631.31×
Oklahoma6,4560.96×
Florida6,3090.15×
Louisiana6,0300.77×
Kentucky5,9750.79×
Arkansas5,6691.14×
Utah5,2850.97×
Mississippi4,3880.88×
Kansas4,2710.89×
Arizona4,0350.33×
West Virginia4,0061.42×
South Carolina3,7820.41×
Maryland3,2840.32×
Nebraska3,1621.04×
South Dakota2,8752.05×
Alaska2,8682.21×
North Dakota2,8652.3×
Wyoming2,8323.15×
Massachusetts2,5740.22×
New Jersey2,4610.16×
New Mexico2,1460.71×
Maine2,0080.93×
New Hampshire1,7150.72×
Nevada1,7000.29×
Vermont1,5131.42×
Connecticut1,3500.22×
Hawaii5530.21×
Washington, District of Columbia5220.29×
Delaware4500.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First Lite audience
BrandAffinityCategory
Historic site10.51×Arts & Culture
Hipster21.41×Politics & Society
Vocal harmony9.2×Music & Radio
Urban Outfitters2.89×Shopping
The Adventures of Ichabod and Mr. Toad39.4×Movies & TV
Grinch4.79×Movies & TV
Fairy godmother8.67×Literature
edureka42.07×Business & Career
Pro-Ject4.66×Music & Radio
Product design2.18×Business & Career
Goop5.92×Internet & Social Media
Governor of Michigan8.18×Politics & Society
Iowa Lottery10.69×Games
Mathcore7.82×Music & Radio
Elsword14.38×Games
Certified diabetes educator11.61×Business & Career
Hibachi6.38×Food & Beverages
Nebraska Cornhuskers football2.86×Sports
La Jolla7.22×Travel & Leisure
Voter registration3.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First Lite audience
TraitClusterScore
PatriotismCONSERVATISM2.24
DIY MentalityTHRILL2.03
Sports ActivityPOWER1.72
Luxury OrientationPREMIUM1.66
Design AffinityPREMIUM1.48
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for First Lite
CountryShare
United States91.3%
Canada5.2%
Germany0.6%

See First Lite audiences in other countries

More Hunting audiences in United States

Frequently asked questions

How many fans does First Lite have in United States?

First Lite has an estimated audience of 605,785 people in United States, concentrated in Pennsylvania and Wisconsin.

What is the gender split and age of First Lite fans?

14.9% of First Lite fans are female, 85.1% are male, with an average age of 39.7 years.

Which brands do First Lite fans like most?

First Lite fans show strongest brand affinity for Historic site (10.51×), Hipster (21.41×), and Vocal harmony (9.2×) over the country average.

Where do First Lite fans live in United States?

First Lite fans in United States are most concentrated in Pennsylvania (reach 22,812), Wisconsin (reach 19,882), and Michigan (reach 19,247). These three regions account for the largest share of the active audience.

What other brands do First Lite fans also like?

Beyond First Lite itself, the audience over-indexes on Hipster (21.41×), Vocal harmony (9.2×), Urban Outfitters (2.89×), and The Adventures of Ichabod and Mr. Toad (39.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First Lite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.