Mr. Olympia Audience in United States

Mr. Olympia logo

Mr. Olympia has an estimated audience of 3,733,104 people in United States. 35.6% are female, 64.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Gym clothes, Sit-up, Ronnie Coleman, Levante UD, Flex (magazine).

The average Mr. Olympia fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gym clothes, Sit-up, Ronnie Coleman, with strongest over-indexing on Gym clothes (56.57× the country average). Demographically, the Mr. Olympia audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Martial art

Demographics of Mr. Olympia fans

Demographic split for Mr. Olympia audience in United States
MetricValue
Female35.6%
Male64.4%
Average age33.4
Estimated audience size3,733,104

Audience persona

The typical Mr. Olympia fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gym clothes.

Top regions in United States

Top regions ranked by reach for Mr. Olympia in United States
RegionReachAffinity
California524,8491.28×
Texas381,5401.19×
Florida286,6221.13×
New York221,5121.06×
Illinois133,3401.07×
Ohio117,6691.02×
Pennsylvania117,5660.94×
Georgia116,3951.01×
New Jersey105,5481.11×
North Carolina102,5630.91×
Virginia92,7071.02×
Michigan89,5300.92×
Arizona87,7201.15×
Washington85,3591.14×
Nevada80,8912.24×
Massachusetts78,0491.06×
Tennessee75,6761.01×
Indiana70,4941.03×
Colorado67,2211.14×
Maryland56,5250.88×
Missouri54,7840.91×
Wisconsin51,0810.91×
Minnesota50,7880.95×
South Carolina49,5840.88×
Alabama47,0730.9×
Louisiana46,2600.96×
Oklahoma45,6241.1×
Utah45,0321.35×
Kentucky44,3480.95×
Oregon41,9310.98×
Connecticut35,4620.95×
Iowa29,2420.95×
Kansas28,9540.98×
Arkansas27,5610.9×
Mississippi22,4600.73×
Idaho19,5861.05×
Hawaii19,0631.19×
Nebraska18,4040.98×
New Mexico17,0230.91×
West Virginia14,5400.84×
New Hampshire13,2990.9×
Washington, District of Columbia11,1861×
Maine10,3950.78×
Rhode Island9,9760.84×
Montana8,9350.86×
Delaware7,7940.76×
South Dakota7,7880.9×
North Dakota7,0260.92×
Alaska6,9220.87×
Wyoming4,5320.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Olympia audience
BrandAffinityCategory
Gym clothes56.57×Fashion & Accessoires
Sit-up46.38×Sports
Ronnie Coleman22.99×Sports
Levante UD71.74×Sports
Flex (magazine)26.8×Sports
Myrtle Beach Golf55.29×Sports
Beta (motorcycle manufacturer)45.13×Cars & Mobility
Crossfit Training5.87×Sports
Personal trainer3.88×Sports
Valencia CF18.11×Sports
Bodybuilding & Fitness4.7×Sports
Squat (exercise)5.41×Sports
Ms. Olympia45.53×Sports
Flex Wheeler42.85×Sports
American folk music3.01×Music & Radio
Folk rock4.59×Music & Radio
Female bodybuilding5.05×Sports
Optimum Nutrition10.62×Health
Rich Piana17.77×Sports
Jackie Robinson8.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Olympia audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
PatriotismCONSERVATISM1.9
Sports ActivityPOWER1.5
Luxury OrientationPREMIUM1.5
Early Adopter MentalityPOWER1.49
Pet OwnershipJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Mr. Olympia
CountryShare
United States35.1%
United Kingdom7.1%
Italy6.1%

See Mr. Olympia audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Mr. Olympia have in United States?

Mr. Olympia has an estimated audience of 3,733,104 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Olympia fans?

35.6% of Mr. Olympia fans are female, 64.4% are male, with an average age of 33.4 years.

Which brands do Mr. Olympia fans like most?

Mr. Olympia fans show strongest brand affinity for Gym clothes (56.57×), Sit-up (46.38×), and Ronnie Coleman (22.99×) over the country average.

Where do Mr. Olympia fans live in United States?

Mr. Olympia fans in United States are most concentrated in California (reach 524,849), Texas (reach 381,540), and Florida (reach 286,622). These three regions account for the largest share of the active audience.

What other brands do Mr. Olympia fans also like?

Beyond Mr. Olympia itself, the audience over-indexes on Sit-up (46.38×), Ronnie Coleman (22.99×), Levante UD (71.74×), and Flex (magazine) (26.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Olympia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.