Rascasse Audience Intelligence

Mr. Olympia Audience in United States

A data profile of the people who buy, follow and care about Mr. Olympia in United States — modelled from more than twelve digital signal sources. Mr. Olympia has an estimated audience of 3,731,904 people in United States.

#9among Martial art in United States#102among Event in United States#750in Sports

The average Mr. Olympia fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gym clothes, Sit-up, Flex (magazine), with strongest over-indexing on Gym clothes (56.57× the country average).

Demographically, the Mr. Olympia audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Olympia fan in United States is more male, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gym clothes.

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Olympia profile in United States.

Audience size
3.7M
in United States
Gender
35.6%♀
64.4% male
Age
33.4
average years
Country rank
#8527
Event in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mr. Olympia fans

35.6% are female, 64.4% are male, average age 33.4.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Mr. Olympia audience in United States
MetricValue
Female35.6%
Male64.4%
Average age33.4
Estimated audience size3,731,904
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Mr. Olympia audience in United States
Age bracketShare%
16-1929%
20-2928%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Mr. Olympia audience comes from United States.

Worldwide audience distribution share by country for Mr. Olympia
CountryShare
United States35.0%
United Kingdom7.1%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Olympia audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Olympia fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K2.21×
02Utah~40K1.30×
03California~500K1.23×
04Texas~400K1.13×
05Arizona~80K1.11×
06Washington~80K1.11×
07Colorado~70K1.11×
08Florida~300K1.10×
09Hawaii~20K1.10×
10New Jersey~100K1.07×
11Oklahoma~40K1.07×
12Idaho~20K1.05×
13Indiana~70K1.03×
14South Dakota~9K1.02×
15New York~200K1.01×
16Illinois~100K1.01×
17Tennessee~80K1.01×
18Massachusetts~70K1.01×
19North Dakota~8K1.01×
20Virginia~90K0.99×
21Connecticut~40K0.99×
22Kansas~30K0.99×
23New Hampshire~10K0.99×
24Nebraska~20K0.98×
25New Mexico~20K0.98×
26Washington, District of Columbia~10K0.98×
27Ohio~100K0.97×
28Kentucky~50K0.97×
29Montana~10K0.97×
30Alaska~8K0.97×
31Iowa~30K0.96×
32Georgia~100K0.95×
33Louisiana~50K0.95×
34Pennsylvania~100K0.94×
35Wisconsin~50K0.94×
36Oregon~40K0.94×
37Rhode Island~10K0.94×
38Minnesota~50K0.93×
39North Carolina~100K0.92×
40Maryland~60K0.92×
41Alabama~50K0.92×
42Arkansas~30K0.92×
43South Carolina~50K0.91×
44West Virginia~20K0.91×
45Maine~10K0.91×
46Vermont~6K0.91×
47Missouri~50K0.90×
48Michigan~90K0.88×
49Delaware~9K0.88×
50Mississippi~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Mr. Olympia, United States
0.86×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Olympia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Olympia audience
#·InterestCategoryAffinity×
01Levante UDSports71.74×
02Gym clothesFashion & Accessoires56.57×
03Myrtle Beach GolfSports55.29×
04Sit-upSports46.38×
05Ms. OlympiaSports45.53×
06Beta (motorcycle manufacturer)Cars & Mobility45.13×
07Flex WheelerSports42.85×
08Flex (magazine)Sports26.80×
09Ronnie ColemanSports22.99×
10Valencia CFSports18.11×
11Rich PianaSports17.77×
12Beast (South Korean band)Music & Radio15.50×
13Optimum NutritionHealth10.62×
14Crossfit TrainingSports5.87×
15Squat (exercise)Sports5.41×
16Female bodybuildingSports5.05×
17Bodybuilding & FitnessSports4.70×
18Folk rockMusic & Radio4.59×
19Personal trainerSports3.88×
20American folk musicMusic & Radio3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Olympia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Olympia audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.41×
TraditionCONSERVATISM1.33×
Sports ActivityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Olympia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.92×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mr. Olympia have in United States?

Mr. Olympia has an estimated audience of 3,731,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mr. Olympia fans?

35.6% of Mr. Olympia fans are female, 64.4% are male, with an average age of 33.4 years.

03

Which brands do Mr. Olympia fans like most?

Mr. Olympia fans show strongest brand affinity for Gym clothes (56.57×), Sit-up (46.38×), and Flex (magazine) (26.8×) over the country average.

04

Where do Mr. Olympia fans live in United States?

Mr. Olympia fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Olympia fans also like?

Beyond Mr. Olympia itself, the audience over-indexes on Sit-up (46.38×), Flex (magazine) (26.8×), Ronnie Coleman (22.99×), and Levante UD (71.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

See Mr. Olympia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Olympia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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