Rascasse Audience Intelligence

Rich Piana Audience in United States

A data profile of the people who buy, follow and care about Rich Piana in United States — modelled from more than twelve digital signal sources. Rich Piana has an estimated audience of 833,136 people in United States.

#5among Bodybuilding in United States#6141among Person in United States#2478in Sports

The average Rich Piana fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freddie Freeman, Pinkbike, Mr. Olympia, with strongest over-indexing on Freddie Freeman (93.41× the country average).

Demographically, the Rich Piana audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rich Piana fan in United States is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Freddie Freeman.

Category: Sports · Type: Person · Subtype: Bodybuilding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rich Piana profile in United States.

Audience size
833K
in United States
Gender
25.2%♀
74.8% male
Age
33.5
average years
Country rank
#26716
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rich Piana fans

25.2% are female, 74.8% are male, average age 33.5.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Rich Piana audience in United States
MetricValue
Female25.2%
Male74.8%
Average age33.5
Estimated audience size833,136
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Rich Piana audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Rich Piana audience comes from United States.

Worldwide audience distribution share by country for Rich Piana
CountryShare
United States46.2%
Germany7.9%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rich Piana audience in United States is strongest.

Fig. 05

Top regions by affinity

Rich Piana fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.40×
02West Virginia~5K1.22×
03Idaho~5K1.19×
04Oklahoma~10K1.18×
05Alabama~10K1.17×
06Kentucky~10K1.13×
07Utah~8K1.13×
08New Mexico~5K1.13×
09Alaska~2K1.12×
10Ohio~30K1.11×
11Nevada~9K1.11×
12Texas~80K1.09×
13Tennessee~20K1.08×
14Arkansas~7K1.07×
15Nebraska~4K1.06×
16California~100K1.05×
17Colorado~10K1.05×
18Indiana~20K1.04×
19Louisiana~10K1.04×
20Iowa~7K1.04×
21Kansas~7K1.04×
22North Dakota~2K1.03×
23Wyoming~1K1.03×
24Missouri~10K1.02×
25New Hampshire~3K1.02×
26Florida~60K1.00×
27Michigan~20K1.00×
28Connecticut~8K1.00×
29Mississippi~7K1.00×
30Pennsylvania~30K0.99×
31Montana~2K0.98×
32Hawaii~3K0.96×
33Rhode Island~3K0.96×
34Illinois~30K0.95×
35North Carolina~20K0.95×
36Maine~3K0.95×
37Washington~20K0.94×
38South Dakota~2K0.94×
39Massachusetts~10K0.92×
40Oregon~9K0.92×
41New Jersey~20K0.90×
42Georgia~20K0.88×
43South Carolina~10K0.88×
44Wisconsin~10K0.86×
45Virginia~20K0.85×
46Minnesota~10K0.85×
47New York~40K0.82×
48Delaware~2K0.80×
49Maryland~10K0.71×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Rich Piana, United States
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rich Piana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rich Piana audience
#·InterestCategoryAffinity×
01Freddie FreemanSports93.41×
02PinkbikeSports32.18×
03Pep GuardiolaSports28.76×
04Eva GreenMovies & TV20.00×
05Ligue 1Sports20.00×
06Dakar RallySports20.00×
07Crystal Palace F.C.Sports20.00×
08RonaldinhoSports18.83×
09Mr. OlympiaSports17.77×
10FIFA Club World CupSports16.36×
11Bicycle helmetCars & Mobility14.89×
12Christian PulisicSports13.60×
13Rachel McAdamsMovies & TV11.54×
14Ronnie ColemanSports11.54×
15Jake PaulInternet & Social Media10.15×
16Ronda RouseySports9.23×
17Arnold SchwarzeneggerMovies & TV8.92×
18Paris Saint-GermainSports8.92×
19Christian BaleMovies & TV8.52×
20Planet FitnessSports2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rich Piana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rich Piana audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
SpiritualityBALANCE1.55×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rich Piana audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rich Piana have in United States?

Rich Piana has an estimated audience of 833,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rich Piana fans?

25.2% of Rich Piana fans are female, 74.8% are male, with an average age of 33.5 years.

03

Which brands do Rich Piana fans like most?

Rich Piana fans show strongest brand affinity for Freddie Freeman (93.41×), Pinkbike (32.18×), and Mr. Olympia (17.77×) over the country average.

04

Where do Rich Piana fans live in United States?

Rich Piana fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rich Piana fans also like?

Beyond Rich Piana itself, the audience over-indexes on Pinkbike (32.18×), Mr. Olympia (17.77×), Eva Green (20×), and Rachel McAdams (11.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rich Piana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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