Rich Piana Audience in United States

Rich Piana logo

Rich Piana has an estimated audience of 826,357 people in United States. 25.2% are female, 74.8% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Urban horticulture, Militarism, Guitarist (magazine), Israel, Product design.

The average Rich Piana fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban horticulture, Militarism, Guitarist (magazine), with strongest over-indexing on Urban horticulture (7.4× the country average). Demographically, the Rich Piana audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Bodybuilding

Demographics of Rich Piana fans

Demographic split for Rich Piana audience in United States
MetricValue
Female25.2%
Male74.8%
Average age33.5
Estimated audience size826,357

Audience persona

The typical Rich Piana fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Rich Piana in United States
RegionReachAffinity
California94,4151.04×
Texas80,9911.14×
Florida56,0371×
New York38,6990.84×
Ohio28,6051.12×
Pennsylvania27,7251×
Illinois27,0020.98×
Arizona26,7071.58×
North Carolina23,9970.97×
Georgia23,4310.92×
Michigan22,5281.04×
New Jersey19,1260.91×
Tennessee18,3411.11×
Virginia17,5670.87×
Indiana16,2101.07×
Washington15,6400.94×
Alabama14,9471.29×
Massachusetts14,7800.91×
Colorado14,1961.09×
Missouri13,8251.04×
Kentucky12,0971.17×
South Carolina11,0750.89×
Louisiana11,0181.03×
Oklahoma10,9131.19×
Wisconsin10,4280.84×
Minnesota10,3080.87×
Maryland10,1620.72×
Nevada8,8831.11×
Oregon8,6040.91×
Utah8,3061.12×
Connecticut8,0590.97×
Arkansas7,3081.07×
Iowa7,0041.03×
Kansas6,7241.03×
Mississippi6,5450.96×
Idaho4,9571.2×
New Mexico4,6311.12×
West Virginia4,4781.16×
Nebraska4,3031.04×
Hawaii3,3570.95×
New Hampshire3,0860.95×
Maine2,7350.92×
Rhode Island2,3470.89×
Montana2,1190.92×
Alaska2,0381.15×
South Dakota1,7390.91×
Washington, District of Columbia1,6210.65×
Delaware1,5980.7×
North Dakota1,5690.92×
Wyoming1,2070.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rich Piana audience
BrandAffinityCategory
Urban horticulture7.4×Home & Garden
Militarism125×Politics & Society
Guitarist (magazine)22.09×Music & Radio
Israel2.85×Travel & Leisure
Product design2.58×Business & Career
Pro-Ject5.08×Music & Radio
Home construction1.78×Home & Garden
Penn & Teller10.34×Movies & TV
Hebe7.64×Home & Garden
Dental hygienist7.59×Health
Jeep Grand Cherokee (WJ)6.84×Cars & Mobility
Emperor Entertainment Group12.1×Business & Career
Bank account2.45×Business & Career
UK garage5.13×Music & Radio
Home equity1.71×Home & Garden
JDSU2.61×Business & Career
Embroidery Library12.67×Home & Garden
Stamp collecting3.85×Home & Garden
Historic site3.37×Arts & Culture
Jill Scott4.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rich Piana audience
TraitClusterScore
Luxury OrientationPREMIUM3.53
Risk AppetiteTHRILL2.31
ExtroversionTHRILL1.55
Sports ActivityPOWER1.52
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Rich Piana
CountryShare
United States46.5%
Germany7.7%
Canada6.1%

See Rich Piana audiences in other countries

More Bodybuilding audiences in United States

Frequently asked questions

How many fans does Rich Piana have in United States?

Rich Piana has an estimated audience of 826,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Rich Piana fans?

25.2% of Rich Piana fans are female, 74.8% are male, with an average age of 33.5 years.

Which brands do Rich Piana fans like most?

Rich Piana fans show strongest brand affinity for Urban horticulture (7.4×), Militarism (125×), and Guitarist (magazine) (22.09×) over the country average.

Where do Rich Piana fans live in United States?

Rich Piana fans in United States are most concentrated in California (reach 94,415), Texas (reach 80,991), and Florida (reach 56,037). These three regions account for the largest share of the active audience.

What other brands do Rich Piana fans also like?

Beyond Rich Piana itself, the audience over-indexes on Militarism (125×), Guitarist (magazine) (22.09×), Israel (2.85×), and Product design (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rich Piana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.