Rascasse Audience Intelligence

Sam Sulek Audience in United States

A data profile of the people who buy, follow and care about Sam Sulek in United States — modelled from more than twelve digital signal sources. Sam Sulek has an estimated audience of 1,347,257 people in United States.

#2among Bodybuilding in United States#3990among Person in United States#1751in Sports

The average Sam Sulek fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dan Bilzerian, Google Earth, TikTok, with strongest over-indexing on Dan Bilzerian (66.73× the country average).

Demographically, the Sam Sulek audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Sulek fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Dan Bilzerian.

Category: Sports · Type: Person · Subtype: Bodybuilding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Sulek profile in United States.

Audience size
1.3M
in United States
Gender
44.4%♀
55.6% male
Age
35.0
average years
Country rank
#19201
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Sulek fans

44.4% are female, 55.6% are male, average age 35.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Sam Sulek audience in United States
MetricValue
Female44.4%
Male55.6%
Average age35.0
Estimated audience size1,347,257
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Sam Sulek audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3915%
40-4914%
50+16%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Sam Sulek audience comes from United States.

Worldwide audience distribution share by country for Sam Sulek
CountryShare
United States35.2%
United Kingdom5.3%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Sulek audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Sulek fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.49×
02Ohio~70K1.39×
03Idaho~10K1.30×
04Arizona~40K1.25×
05Oklahoma~20K1.22×
06Alaska~4K1.22×
07Alabama~30K1.19×
08Kentucky~20K1.16×
09West Virginia~8K1.14×
10Indiana~30K1.10×
11Arkansas~10K1.10×
12Montana~5K1.10×
13Tennessee~30K1.09×
14Wyoming~3K1.09×
15Colorado~30K1.08×
16Iowa~10K1.07×
17Nebraska~8K1.07×
18North Dakota~3K1.06×
19Missouri~30K1.05×
20Michigan~40K1.04×
21Kansas~10K1.04×
22Texas~100K1.03×
23Washington~30K1.01×
24South Dakota~4K1.00×
25North Carolina~50K0.99×
26Oregon~20K0.98×
27Nevada~10K0.98×
28New Mexico~8K0.98×
29Pennsylvania~50K0.95×
30California~200K0.94×
31New Hampshire~6K0.94×
32Illinois~50K0.93×
33Mississippi~10K0.93×
34Minnesota~20K0.92×
35Virginia~30K0.91×
36Georgia~40K0.90×
37Maine~5K0.90×
38Louisiana~20K0.89×
39Connecticut~10K0.89×
40Florida~90K0.88×
41Massachusetts~30K0.88×
42Hawaii~6K0.88×
43Wisconsin~20K0.87×
44South Carolina~20K0.86×
45Rhode Island~4K0.81×
46New Jersey~30K0.80×
47New York~70K0.79×
48Delaware~3K0.74×
49Maryland~20K0.71×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Sam Sulek, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Sulek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Sulek audience
#·InterestCategoryAffinity×
01Dan BilzerianSports66.73×
02Larry PagePolitics & Society11.90×
03Google EarthInternet & Social Media11.54×
04Peter ThielBusiness & Career9.50×
05International educationBusiness & Career7.68×
06Daniel Day-LewisMovies & TV5.97×
07James McAvoyMovies & TV5.80×
08Chuck NorrisMovies & TV5.03×
09Willem DafoeMovies & TV4.88×
10Alexander SkarsgårdMovies & TV4.86×
11Ethan HawkeMovies & TV4.45×
12Scarface (1983 film)Movies & TV4.23×
13Gerard ButlerMovies & TV4.13×
14Broadcasting of sports eventsMovies & TV2.96×
15Brittany SnowMovies & TV2.84×
16Arnold SchwarzeneggerMovies & TV2.81×
17TikTokInternet & Social Media2.63×
18Diane KeatonMovies & TV2.08×
19Google DriveTechnology & Electronics1.91×
20Mixed martial artsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Sulek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Sulek audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
IndulgenceJOY1.28×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Sulek audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Sulek have in United States?

Sam Sulek has an estimated audience of 1,347,257 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sam Sulek fans?

44.4% of Sam Sulek fans are female, 55.6% are male, with an average age of 35.0 years.

03

Which brands do Sam Sulek fans like most?

Sam Sulek fans show strongest brand affinity for Dan Bilzerian (66.73×), Google Earth (11.54×), and TikTok (2.63×) over the country average.

04

Where do Sam Sulek fans live in United States?

Sam Sulek fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Sulek fans also like?

Beyond Sam Sulek itself, the audience over-indexes on Google Earth (11.54×), TikTok (2.63×), Chuck Norris (5.03×), and Peter Thiel (9.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bodybuilding audiences in United States

See Sam Sulek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Sulek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →