Brian Shaw (strongman) Audience in United States

Brian Shaw (strongman) logo

Brian Shaw (strongman) has an estimated audience of 1,211,583 people in United States. 11.1% are female, 88.9% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: World's Strongest Man, Ronnie Coleman, Eddie Hall, Riverdale, Jackie Chan.

The average Brian Shaw (strongman) fan in United States is 38.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include World's Strongest Man, Ronnie Coleman, Eddie Hall, with strongest over-indexing on World's Strongest Man (43.52× the country average). Demographically, the Brian Shaw (strongman) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Bodybuilding

Demographics of Brian Shaw (strongman) fans

Demographic split for Brian Shaw (strongman) audience in United States
MetricValue
Female11.1%
Male88.9%
Average age38.1
Estimated audience size1,211,583

Audience persona

The typical Brian Shaw (strongman) fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for World's Strongest Man.

Top regions in United States

Top regions ranked by reach for Brian Shaw (strongman) in United States
RegionReachAffinity
Texas100,3440.96×
California99,2690.75×
Florida65,8720.8×
New York49,7790.74×
Ohio43,0941.15×
Pennsylvania40,0840.98×
North Carolina35,1810.97×
Illinois34,6580.86×
Michigan33,9141.07×
Georgia32,9620.88×
Colorado31,9341.67×
Tennessee28,7111.18×
Indiana26,0971.18×
Virginia23,8910.81×
Missouri23,6501.21×
Washington23,0630.95×
Arizona21,6570.88×
New Jersey21,4300.7×
Kentucky19,7381.3×
Massachusetts18,6970.78×
Oklahoma17,0481.27×
Wisconsin16,4340.9×
Alabama16,3760.97×
South Carolina16,0060.88×
Maryland15,3190.74×
Minnesota15,1980.88×
Louisiana15,1980.97×
Utah13,5191.25×
Oregon12,9020.93×
Arkansas11,7921.18×
Iowa11,3601.14×
Kansas10,6451.11×
Nevada10,3820.89×
Mississippi9,3580.94×
Connecticut9,1300.75×
Idaho8,3381.37×
Nebraska7,6061.25×
West Virginia7,4761.32×
New Mexico5,5630.92×
New Hampshire4,7290.99×
Maine4,3751.01×
Hawaii4,3230.83×
Montana3,8291.14×
South Dakota3,4871.25×
North Dakota2,9591.19×
Rhode Island2,6630.69×
Wyoming2,5601.43×
Alaska2,5580.99×
Washington, District of Columbia2,1530.59×
Delaware2,1500.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brian Shaw (strongman) audience
BrandAffinityCategory
World's Strongest Man43.52×Sports
Ronnie Coleman30.98×Sports
Eddie Hall29.67×Sports
Riverdale22.26×Movies & TV
Jackie Chan13.14×Movies & TV
Google Maps4.02×Internet & Social Media
Alexander Skarsgård12.83×Movies & TV
Aaron Rodgers6.45×Sports
Elizabeth Olsen12.86×Movies & TV
Nina Dobrev13.62×Movies & TV
Indeed.com3.74×Business & Career
Ethan Hawke10.03×Movies & TV
Khabib Nurmagomedov21.72×Sports
The Incredible Hulk (film)16.9×Movies & TV
Mr. Olympia12.45×Sports
Planet Fitness3.05×Sports
Rogue Fitness16.29×Sports
Chuck Norris4.75×Movies & TV
Enterprise Rent-A-Car4.3×Cars & Mobility
Willem Dafoe11.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brian Shaw (strongman) audience
TraitClusterScore
PatriotismCONSERVATISM2.37
Sports ActivityPOWER1.31
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.18
IndividualismJOY1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Brian Shaw (strongman)
CountryShare
United States48.2%
United Kingdom8.4%
Canada5.0%

See Brian Shaw (strongman) audiences in other countries

More Bodybuilding audiences in United States

Frequently asked questions

How many fans does Brian Shaw (strongman) have in United States?

Brian Shaw (strongman) has an estimated audience of 1,211,583 people in United States, concentrated in Texas and California.

What is the gender split and age of Brian Shaw (strongman) fans?

11.1% of Brian Shaw (strongman) fans are female, 88.9% are male, with an average age of 38.1 years.

Which brands do Brian Shaw (strongman) fans like most?

Brian Shaw (strongman) fans show strongest brand affinity for World's Strongest Man (43.52×), Ronnie Coleman (30.98×), and Eddie Hall (29.67×) over the country average.

Where do Brian Shaw (strongman) fans live in United States?

Brian Shaw (strongman) fans in United States are most concentrated in Texas (reach 100,344), California (reach 99,269), and Florida (reach 65,872). These three regions account for the largest share of the active audience.

What other brands do Brian Shaw (strongman) fans also like?

Beyond Brian Shaw (strongman) itself, the audience over-indexes on Ronnie Coleman (30.98×), Eddie Hall (29.67×), Riverdale (22.26×), and Jackie Chan (13.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Shaw (strongman). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.