Rascasse Audience Intelligence

Brian Shaw (strongman) Audience in United States

A data profile of the people who buy, follow and care about Brian Shaw (strongman) in United States — modelled from more than twelve digital signal sources. Brian Shaw (strongman) has an estimated audience of 1,074,680 people in United States.

#4among Bodybuilding in United States#4976among Person in United States#2075in Sports

The average Brian Shaw (strongman) fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include World's Strongest Man, Eddie Hall, Jackie Chan, with strongest over-indexing on World's Strongest Man (50.38× the country average).

Demographically, the Brian Shaw (strongman) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian Shaw (strongman) fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for World's Strongest Man.

Category: Sports · Type: Person · Subtype: Bodybuilding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian Shaw (strongman) profile in United States.

Audience size
1.1M
in United States
Gender
11.1%♀
88.9% male
Age
38.1
average years
Country rank
#22580
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian Shaw (strongman) fans

11.1% are female, 88.9% are male, average age 38.1.

Fig. 02

Gender split

11.1%
Female
88.9%
Male
Demographic split for Brian Shaw (strongman) audience in United States
MetricValue
Female11.1%
Male88.9%
Average age38.1
Estimated audience size1,074,680
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Brian Shaw (strongman) audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3925%
40-4920%
50+15%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Brian Shaw (strongman) audience comes from United States.

Worldwide audience distribution share by country for Brian Shaw (strongman)
CountryShare
United States47.7%
United Kingdom8.1%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian Shaw (strongman) audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian Shaw (strongman) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.72×
02Wyoming~3K1.58×
03West Virginia~8K1.35×
04Idaho~8K1.32×
05South Dakota~4K1.32×
06Kentucky~20K1.26×
07North Dakota~3K1.26×
08Oklahoma~20K1.25×
09Utah~10K1.25×
10Nebraska~7K1.23×
11Arkansas~10K1.19×
12Missouri~20K1.17×
13Iowa~10K1.15×
14Montana~4K1.15×
15Tennessee~30K1.14×
16Indiana~30K1.13×
17Kansas~10K1.13×
18Ohio~40K1.10×
19Alaska~3K1.07×
20Maine~4K1.04×
21New Hampshire~5K1.02×
22Michigan~30K1.01×
23Alabama~20K0.98×
24Louisiana~20K0.97×
25Mississippi~10K0.96×
26Pennsylvania~40K0.94×
27Wisconsin~20K0.92×
28New Mexico~6K0.92×
29North Carolina~30K0.91×
30Texas~90K0.90×
31Washington~20K0.90×
32Oregon~10K0.90×
33Arizona~20K0.88×
34South Carolina~20K0.88×
35Minnesota~20K0.88×
36Nevada~10K0.86×
37Hawaii~4K0.86×
38Georgia~30K0.84×
39Illinois~30K0.83×
40Virginia~20K0.79×
41Florida~60K0.77×
42Rhode Island~3K0.77×
43Connecticut~9K0.76×
44Massachusetts~20K0.75×
45California~100K0.72×
46Delaware~2K0.72×
47Maryland~10K0.71×
48New York~50K0.68×
49New Jersey~20K0.67×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Brian Shaw (strongman), United States
0.63×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian Shaw (strongman) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian Shaw (strongman) audience
#·InterestCategoryAffinity×
01World's Strongest ManSports50.38×
02Eddie HallSports31.55×
03Mitsubishi PajeroCars & Mobility18.68×
04What We Do in the ShadowsMovies & TV16.50×
05The Incredible Hulk (film)Movies & TV15.59×
06John Wick 2Movies & TV14.02×
07Mr. OlympiaSports13.81×
08Jackie ChanMovies & TV12.62×
09BiohackingTechnology & Electronics10.64×
10JudoSports5.50×
11GrapplingSports4.49×
12High-intensity interval trainingSports4.21×
13CrossFitSports3.19×
14Mixed martial artsSports3.16×
15Solar energyHome & Garden3.15×
16Chuck NorrisMovies & TV2.96×
17FedExBusiness & Career2.86×
18Mortgage loansBusiness & Career2.61×
19Planet FitnessSports2.34×
20GolfSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian Shaw (strongman) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian Shaw (strongman) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.12×
Convenience OrientationPREMIUM1.66×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian Shaw (strongman) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian Shaw (strongman) have in United States?

Brian Shaw (strongman) has an estimated audience of 1,074,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brian Shaw (strongman) fans?

11.1% of Brian Shaw (strongman) fans are female, 88.9% are male, with an average age of 38.1 years.

03

Which brands do Brian Shaw (strongman) fans like most?

Brian Shaw (strongman) fans show strongest brand affinity for World's Strongest Man (50.38×), Eddie Hall (31.55×), and Jackie Chan (12.62×) over the country average.

04

Where do Brian Shaw (strongman) fans live in United States?

Brian Shaw (strongman) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brian Shaw (strongman) fans also like?

Beyond Brian Shaw (strongman) itself, the audience over-indexes on Eddie Hall (31.55×), Jackie Chan (12.62×), Mr. Olympia (13.81×), and The Incredible Hulk (film) (15.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Shaw (strongman). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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