World's Strongest Man Audience in United States

World's Strongest Man logo

World's Strongest Man has an estimated audience of 2,465,883 people in United States. 18.1% are female, 81.9% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Eddie Hall, Brian Shaw (strongman), Crossfit Training, Independiente Santa Fe, NFL.

The average World's Strongest Man fan in United States is 37.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Eddie Hall, Brian Shaw (strongman), Crossfit Training, with strongest over-indexing on Eddie Hall (62.22× the country average). Demographically, the World's Strongest Man audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: TV series

Demographics of World's Strongest Man fans

Demographic split for World's Strongest Man audience in United States
MetricValue
Female18.1%
Male81.9%
Average age37.2
Estimated audience size2,465,883

Audience persona

The typical World's Strongest Man fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Eddie Hall.

Top regions in United States

Top regions ranked by reach for World's Strongest Man in United States
RegionReachAffinity
Texas218,3271.03×
California214,0750.79×
Florida148,6020.89×
New York108,2640.79×
Pennsylvania79,9290.96×
Ohio78,1761.03×
North Carolina76,2301.03×
Georgia73,7400.97×
Illinois70,6180.86×
Michigan62,4830.97×
Virginia56,1930.94×
Tennessee54,6241.1×
Indiana49,9191.11×
Washington48,1880.97×
New Jersey48,1580.77×
Arizona46,0180.91×
South Carolina44,6951.2×
Missouri43,8641.1×
Colorado43,6331.12×
Massachusetts39,0310.8×
Alabama37,9171.1×
Kentucky37,1251.2×
Wisconsin35,7640.96×
Oklahoma35,2721.29×
Maryland34,1940.81×
Minnesota33,5830.95×
Louisiana32,3601.02×
Oregon29,3171.04×
Utah28,1411.27×
Arkansas24,2031.19×
Nevada22,0700.93×
Iowa21,9561.08×
Kansas21,5041.11×
Connecticut21,3740.86×
Mississippi20,8581.03×
Idaho18,4571.49×
West Virginia14,7591.29×
Nebraska13,1141.06×
New Mexico10,7180.87×
New Hampshire9,7361×
Maine9,0811.03×
Hawaii8,5250.8×
Montana7,8721.15×
Alaska6,0491.15×
Rhode Island5,8020.74×
South Dakota5,4310.95×
North Dakota5,2151.03×
Delaware4,6630.69×
Wyoming4,3711.2×
Washington, District of Columbia4,2940.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World's Strongest Man audience
BrandAffinityCategory
Eddie Hall62.22×Sports
Brian Shaw (strongman)50.38×Sports
Crossfit Training10.13×Sports
Independiente Santa Fe33.7×Sports
NFL2.03×Sports
Jake Paul7×Internet & Social Media
Strength athletics11.28×Sports
Barbell5.43×Sports
Allen Leech37.89×Movies & TV
Arizona Cardinals5.75×Sports
Superman1.57×Movies & TV
AutoZone2.32×Cars & Mobility
Peacemaker2.19×Movies & TV
YouTube1.54×Movies & TV
Spacecraft4.25×Travel & Leisure
Comedy movies1.67×Movies & TV
Designs by JuJu31.78×Fashion & Accessoires
Fox News Channel1.61×Movies & TV
Basketball1.7×Sports
Current events1.52×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World's Strongest Man audience
TraitClusterScore
PatriotismCONSERVATISM1.91
IndulgenceJOY1.52
Risk AppetiteTHRILL1.34
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for World's Strongest Man
CountryShare
United States30.2%
United Kingdom13.7%
India7.1%

See World's Strongest Man audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does World's Strongest Man have in United States?

World's Strongest Man has an estimated audience of 2,465,883 people in United States, concentrated in Texas and California.

What is the gender split and age of World's Strongest Man fans?

18.1% of World's Strongest Man fans are female, 81.9% are male, with an average age of 37.2 years.

Which brands do World's Strongest Man fans like most?

World's Strongest Man fans show strongest brand affinity for Eddie Hall (62.22×), Brian Shaw (strongman) (50.38×), and Crossfit Training (10.13×) over the country average.

Where do World's Strongest Man fans live in United States?

World's Strongest Man fans in United States are most concentrated in Texas (reach 218,327), California (reach 214,075), and Florida (reach 148,602). These three regions account for the largest share of the active audience.

What other brands do World's Strongest Man fans also like?

Beyond World's Strongest Man itself, the audience over-indexes on Brian Shaw (strongman) (50.38×), Crossfit Training (10.13×), Independiente Santa Fe (33.7×), and NFL (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World's Strongest Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.