Rascasse Audience Intelligence

World's Strongest Man Audience in United States

A data profile of the people who buy, follow and care about World's Strongest Man in United States — modelled from more than twelve digital signal sources. World's Strongest Man has an estimated audience of 2,459,464 people in United States.

#195among TV series in United States#152among Event in United States#1075in Sports

The average World's Strongest Man fan in United States is 37.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Eddie Hall, Brian Shaw (strongman), Crossfit Training, with strongest over-indexing on Eddie Hall (62.22× the country average).

Demographically, the World's Strongest Man audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World's Strongest Man fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Eddie Hall.

Category: Sports · Type: Event · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World's Strongest Man profile in United States.

Audience size
2.5M
in United States
Gender
18.1%♀
81.9% male
Age
37.2
average years
Country rank
#12055
Event in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World's Strongest Man fans

18.1% are female, 81.9% are male, average age 37.2.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for World's Strongest Man audience in United States
MetricValue
Female18.1%
Male81.9%
Average age37.2
Estimated audience size2,459,464
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the World's Strongest Man audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3923%
40-4918%
50+14%
Fig. 04

Worldwide distribution

30.0%

of the worldwide World's Strongest Man audience comes from United States.

Worldwide audience distribution share by country for World's Strongest Man
CountryShare
United States30.0%
United Kingdom13.6%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World's Strongest Man audience in United States is strongest.

Fig. 05

Top regions by affinity

World's Strongest Man fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.41×
02West Virginia~10K1.26×
03Utah~30K1.25×
04Oklahoma~30K1.23×
05Kentucky~40K1.20×
06Arkansas~20K1.19×
07Wyoming~4K1.18×
08Montana~8K1.17×
09Alaska~6K1.17×
10South Carolina~40K1.13×
11Iowa~20K1.12×
12Nebraska~10K1.11×
13Missouri~40K1.10×
14Indiana~50K1.09×
15Colorado~40K1.09×
16Kansas~20K1.08×
17North Dakota~5K1.08×
18Tennessee~50K1.07×
19Alabama~40K1.07×
20South Dakota~6K1.06×
21Ohio~80K1.03×
22Louisiana~30K1.03×
23Mississippi~20K1.03×
24New Hampshire~10K1.03×
25Maine~9K1.03×
26North Carolina~70K1.00×
27Texas~200K0.99×
28Oregon~30K0.99×
29Georgia~70K0.96×
30Pennsylvania~80K0.95×
31Wisconsin~40K0.95×
32Washington~50K0.94×
33Minnesota~30K0.94×
34Michigan~60K0.93×
35Virginia~50K0.91×
36Nevada~20K0.91×
37New Mexico~10K0.91×
38Arizona~40K0.89×
39Connecticut~20K0.88×
40Hawaii~9K0.88×
41Florida~100K0.86×
42Illinois~70K0.84×
43Maryland~30K0.82×
44Rhode Island~6K0.80×
45Delaware~5K0.80×
46Massachusetts~40K0.79×
47New Jersey~50K0.77×
48California~200K0.76×
49New York~100K0.75×
50Washington, District of Columbia~5K0.67×
Fig. 06

Affinity by region

Affinity by region — World's Strongest Man, United States
0.67×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World's Strongest Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World's Strongest Man audience
#·InterestCategoryAffinity×
01Eddie HallSports62.22×
02Brian Shaw (strongman)Sports50.38×
03Allen LeechMovies & TV37.89×
04Independiente Santa FeSports33.70×
05Designs by JuJuFashion & Accessoires31.78×
06Strength athleticsSports11.28×
07Utah MammothSports11.22×
08Crossfit TrainingSports10.13×
09Jake PaulInternet & Social Media7.00×
10Arizona CardinalsSports5.75×
11BarbellSports5.43×
12SpacecraftTravel & Leisure4.25×
13AutoZoneCars & Mobility2.32×
14PeacemakerMovies & TV2.19×
15NFLSports2.03×
16BasketballSports1.70×
17Comedy moviesMovies & TV1.67×
18SupermanMovies & TV1.57×
19FIFA World Cup 2026Sports1.54×
20Current eventsArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World's Strongest Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World's Strongest Man audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Risk AppetiteTHRILL1.55×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World's Strongest Man audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
Community OrientationOPEN0.97×
TravellingTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World's Strongest Man have in United States?

World's Strongest Man has an estimated audience of 2,459,464 people in United States, concentrated in Texas and California.

02

What is the gender split and age of World's Strongest Man fans?

18.1% of World's Strongest Man fans are female, 81.9% are male, with an average age of 37.2 years.

03

Which brands do World's Strongest Man fans like most?

World's Strongest Man fans show strongest brand affinity for Eddie Hall (62.22×), Brian Shaw (strongman) (50.38×), and Crossfit Training (10.13×) over the country average.

04

Where do World's Strongest Man fans live in United States?

World's Strongest Man fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do World's Strongest Man fans also like?

Beyond World's Strongest Man itself, the audience over-indexes on Brian Shaw (strongman) (50.38×), Crossfit Training (10.13×), NFL (2.03×), and Independiente Santa Fe (33.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See World's Strongest Man audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World's Strongest Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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