Rascasse Audience Intelligence

Strength athletics Audience in United States

A data profile of the people who buy, follow and care about Strength athletics in United States — modelled from more than twelve digital signal sources. Strength athletics has an estimated audience of 3,088,814 people in United States.

#5028among Topic in United States#887in Sports

The average Strength athletics fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Special Olympics, Superman, Obsessed (2009 film), with strongest over-indexing on Special Olympics (31.51× the country average).

Demographically, the Strength athletics audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strength athletics fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Special Olympics.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strength athletics profile in United States.

Audience size
3.1M
in United States
Gender
28.5%♀
71.5% male
Age
34.8
average years
Country rank
#10043
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strength athletics fans

28.5% are female, 71.5% are male, average age 34.8.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Strength athletics audience in United States
MetricValue
Female28.5%
Male71.5%
Average age34.8
Estimated audience size3,088,814
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Strength athletics audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Strength athletics audience comes from United States.

Worldwide audience distribution share by country for Strength athletics
CountryShare
United States35.4%
United Kingdom8.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strength athletics audience in United States is strongest.

Fig. 05

Top regions by affinity

Strength athletics fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.33×
02Rhode Island~10K1.19×
03Washington~70K1.18×
04Oklahoma~40K1.18×
05Idaho~20K1.18×
06Maine~10K1.16×
07Wisconsin~50K1.14×
08Utah~30K1.13×
09Oregon~40K1.09×
10Nebraska~20K1.08×
11Arkansas~30K1.07×
12California~400K1.06×
13New Mexico~20K1.06×
14Washington, District of Columbia~10K1.06×
15Missouri~50K1.04×
16Vermont~6K1.04×
17Kansas~30K1.03×
18Kentucky~40K1.02×
19Alaska~7K1.02×
20North Dakota~6K1.02×
21Arizona~60K1.01×
22Indiana~60K1.01×
23Connecticut~30K1.01×
24Nevada~30K1.01×
25West Virginia~10K1.01×
26Hawaii~10K1.01×
27Montana~9K1.01×
28Colorado~50K1.00×
29Iowa~30K1.00×
30Massachusetts~60K0.98×
31New Hampshire~10K0.98×
32South Dakota~7K0.98×
33Louisiana~40K0.97×
34Delaware~8K0.97×
35Texas~300K0.96×
36Virginia~70K0.96×
37Maryland~50K0.96×
38Illinois~100K0.95×
39Georgia~90K0.95×
40North Carolina~90K0.95×
41Minnesota~40K0.95×
42Ohio~90K0.94×
43Michigan~70K0.93×
44Tennessee~60K0.93×
45New York~200K0.92×
46Pennsylvania~100K0.92×
47New Jersey~70K0.92×
48Alabama~40K0.92×
49Florida~200K0.90×
50South Carolina~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Strength athletics, United States
0.87×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strength athletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strength athletics audience
#·InterestCategoryAffinity×
01Special OlympicsSports31.51×
02Cultural tourismTravel & Leisure21.18×
03cardio fitnessSports20.00×
04World's Strongest ManSports11.28×
05DumbbellSports9.83×
06Forex Online TradingBusiness & Career9.79×
07International educationBusiness & Career9.57×
08BiohackingTechnology & Electronics9.39×
09Obsessed (2009 film)Movies & TV7.62×
10High-intensity interval trainingSports6.48×
11MyFitnessPalSports5.58×
12ZaraShopping5.48×
13JudoSports4.64×
14Antique carCars & Mobility4.60×
15Standup paddleboardingSports4.38×
16SupermanMovies & TV3.17×
17Planet FitnessSports2.79×
18FIFA World CupSports1.89×
19Instant messagingInternet & Social Media1.86×
20Physical fitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strength athletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strength athletics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.13×
Risk AppetiteTHRILL2.21×
Sports ActivityPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strength athletics audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
CreativityOPEN0.79×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strength athletics have in United States?

Strength athletics has an estimated audience of 3,088,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strength athletics fans?

28.5% of Strength athletics fans are female, 71.5% are male, with an average age of 34.8 years.

03

Which brands do Strength athletics fans like most?

Strength athletics fans show strongest brand affinity for Special Olympics (31.51×), Superman (3.17×), and Obsessed (2009 film) (7.62×) over the country average.

04

Where do Strength athletics fans live in United States?

Strength athletics fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Strength athletics fans also like?

Beyond Strength athletics itself, the audience over-indexes on Superman (3.17×), Obsessed (2009 film) (7.62×), High-intensity interval training (6.48×), and Dumbbell (9.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Strength athletics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strength athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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