Strength athletics Audience in United States
Strength athletics has an estimated audience of 3,088,814 people in United States. 28.5% are female, 71.5% are male, average age 34.8. Top regions: California, Texas, Kentucky. Top brand affinities: Urban Outfitters, Grinch, Goop, Vocal harmony, Wok.
The average Strength athletics fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Kentucky. Top brand affinities include Urban Outfitters, Grinch, Goop, with strongest over-indexing on Urban Outfitters (5.69× the country average). Demographically, the Strength athletics audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength athletics fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 34.8 |
| Estimated audience size | 3,088,814 |
Audience persona
The typical Strength athletics fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,734 | 0.3× |
| Texas | 60,522 | 0.23× |
| Kentucky | 54,222 | 1.4× |
| Virginia | 50,802 | 0.68× |
| Florida | 45,654 | 0.22× |
| Louisiana | 44,301 | 1.11× |
| Oklahoma | 43,289 | 1.26× |
| Missouri | 42,940 | 0.86× |
| Alabama | 41,238 | 0.96× |
| Tennessee | 39,286 | 0.63× |
| Illinois | 39,175 | 0.38× |
| South Carolina | 39,005 | 0.84× |
| New York | 38,635 | 0.22× |
| Michigan | 38,539 | 0.48× |
| Indiana | 38,004 | 0.67× |
| Kansas | 37,994 | 1.56× |
| Idaho | 37,985 | 2.45× |
| Pennsylvania | 36,198 | 0.35× |
| Iowa | 36,069 | 1.42× |
| Massachusetts | 35,953 | 0.59× |
| North Carolina | 35,338 | 0.38× |
| Ohio | 35,194 | 0.37× |
| Georgia | 35,051 | 0.37× |
| Wisconsin | 34,849 | 0.75× |
| New Jersey | 34,501 | 0.44× |
| Arizona | 33,561 | 0.53× |
| Nebraska | 33,188 | 2.14× |
| Connecticut | 33,138 | 1.07× |
| New Mexico | 33,015 | 2.13× |
| Nevada | 32,908 | 1.1× |
| Rhode Island | 32,727 | 3.33× |
| Maine | 32,708 | 2.96× |
| Colorado | 32,498 | 0.67× |
| Oregon | 32,488 | 0.92× |
| Utah | 32,294 | 1.17× |
| Maryland | 31,924 | 0.6× |
| Minnesota | 31,136 | 0.7× |
| Washington | 30,082 | 0.49× |
| Washington, District of Columbia | 21,162 | 2.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.69× | Shopping |
| Grinch | 9.06× | Movies & TV |
| Goop | 11.91× | Internet & Social Media |
| Vocal harmony | 9.03× | Music & Radio |
| Wok | 10.61× | Food & Beverages |
| Governor of Michigan | 10.29× | Politics & Society |
| Hibachi | 9.56× | Food & Beverages |
| Google Home | 7.64× | Technology & Electronics |
| Product design | 2.28× | Business & Career |
| Israel | 2.4× | Travel & Leisure |
| Home construction | 1.61× | Home & Garden |
| No Escape (1994 film) | 12.34× | Movies & TV |
| Bank account | 2.64× | Business & Career |
| Grace Slick | 8.71× | Music & Radio |
| El Paso County, Colorado | 12.65× | Travel & Leisure |
| Natural rubber | 2× | Cars & Mobility |
| Guitarist (magazine) | 10.85× | Music & Radio |
| Kansas | 2.46× | Travel & Leisure |
| Electrolyte | 4.38× | Health |
| La Jolla | 8.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.27 |
| Risk Appetite | THRILL | 2.86 |
| LGBTQ+ Identity | OPEN | 2.32 |
| Sports Activity | POWER | 2.23 |
| Luxury Orientation | PREMIUM | 1.9 |
| Extroversion | THRILL | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 8.6% |
| Italy | 6.6% |
See Strength athletics audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Strength athletics have in United States?
Strength athletics has an estimated audience of 3,088,814 people in United States, concentrated in California and Texas.
What is the gender split and age of Strength athletics fans?
28.5% of Strength athletics fans are female, 71.5% are male, with an average age of 34.8 years.
Which brands do Strength athletics fans like most?
Strength athletics fans show strongest brand affinity for Urban Outfitters (5.69×), Grinch (9.06×), and Goop (11.91×) over the country average.
Where do Strength athletics fans live in United States?
Strength athletics fans in United States are most concentrated in California (reach 100,734), Texas (reach 60,522), and Kentucky (reach 54,222). These three regions account for the largest share of the active audience.
What other brands do Strength athletics fans also like?
Beyond Strength athletics itself, the audience over-indexes on Grinch (9.06×), Goop (11.91×), Vocal harmony (9.03×), and Wok (10.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Strength athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.