Special Olympics Audience in United States

Special Olympics logo

Special Olympics has an estimated audience of 1,487,990 people in United States. 65.8% are female, 34.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Multi-sport event, Strength athletics, Home Alone (franchise), Power walking, NBC.

The average Special Olympics fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Multi-sport event, Strength athletics, Home Alone (franchise), with strongest over-indexing on Multi-sport event (29.65× the country average). Demographically, the Special Olympics audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Charity

Demographics of Special Olympics fans

Demographic split for Special Olympics audience in United States
MetricValue
Female65.8%
Male34.2%
Average age42.3
Estimated audience size1,487,990

Audience persona

The typical Special Olympics fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Multi-sport event.

Top regions in United States

Top regions ranked by reach for Special Olympics in United States
RegionReachAffinity
California138,5370.85×
Texas109,6910.86×
Florida98,3370.98×
New York66,8660.8×
Illinois64,0211.29×
Pennsylvania62,4391.25×
North Carolina52,7331.18×
Ohio40,2140.88×
Virginia40,1861.11×
New Jersey38,9921.03×
Georgia38,1730.83×
Massachusetts36,9461.26×
Michigan36,9350.95×
Maryland27,7971.09×
Indiana27,3631.01×
Washington26,4350.89×
Tennessee25,6020.86×
Arizona25,4900.84×
Missouri25,3911.06×
South Carolina23,2771.04×
Minnesota22,5641.06×
Colorado21,6190.92×
Wisconsin21,2400.95×
Oregon17,3861.02×
Louisiana16,5870.86×
Connecticut16,5571.11×
Oklahoma16,1210.98×
Alabama15,8260.76×
Kentucky15,7790.85×
Arkansas11,7400.96×
Iowa11,6680.95×
Kansas11,6290.99×
Mississippi9,4110.77×
Utah9,2360.69×
Nevada8,3980.58×
Washington, District of Columbia7,7951.74×
Nebraska6,8020.91×
New Mexico6,5670.88×
New Hampshire6,5151.11×
Idaho6,2840.84×
Delaware6,2621.53×
Rhode Island6,2471.32×
Montana6,2311.51×
Hawaii5,9540.93×
West Virginia5,5650.8×
Maine5,5641.04×
South Dakota4,2111.22×
Alaska3,2721.03×
North Dakota2,4420.8×
Vermont2,2640.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Special Olympics audience
BrandAffinityCategory
Multi-sport event29.65×Sports
Strength athletics31.51×Sports
Home Alone (franchise)15.54×Movies & TV
Power walking33.75×Sports
NBC2.08×Movies & TV
Nonprofit organization2.47×Politics & Society
Celebrity1.92×Movies & TV
U.S. state1.89×Travel & Leisure
Child1.82×Kids & Family
Hobby2.13×Home & Garden
Parent2.21×Kids & Family
Education1.83×Business & Career
Current events1.66×Arts & Culture
Animal1.92×Pets & Animals
CNN2×Movies & TV
Recreation2.22×Travel & Leisure
United States1.57×Travel & Leisure
Politics2.02×Politics & Society
Texas Roadhouse2.3×Food & Beverages
Volunteering2.82×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Special Olympics audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Community OrientationOPEN1.59
Family OrientationCONSERVATISM1.42
Risk AppetiteTHRILL1.34
Need for SecurityCONSERVATISM1.21
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Special Olympics
CountryShare
United States58.0%
Germany8.6%
Canada5.5%

See Special Olympics audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Special Olympics have in United States?

Special Olympics has an estimated audience of 1,487,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Special Olympics fans?

65.8% of Special Olympics fans are female, 34.2% are male, with an average age of 42.3 years.

Which brands do Special Olympics fans like most?

Special Olympics fans show strongest brand affinity for Multi-sport event (29.65×), Strength athletics (31.51×), and Home Alone (franchise) (15.54×) over the country average.

Where do Special Olympics fans live in United States?

Special Olympics fans in United States are most concentrated in California (reach 138,537), Texas (reach 109,691), and Florida (reach 98,337). These three regions account for the largest share of the active audience.

What other brands do Special Olympics fans also like?

Beyond Special Olympics itself, the audience over-indexes on Strength athletics (31.51×), Home Alone (franchise) (15.54×), Power walking (33.75×), and NBC (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Special Olympics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.