Rascasse Audience Intelligence

Special Olympics Audience in United States

A data profile of the people who buy, follow and care about Special Olympics in United States — modelled from more than twelve digital signal sources. Special Olympics has an estimated audience of 1,489,008 people in United States.

#33among Charity in United States#204among Event in United States#1617in Sports

The average Special Olympics fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Multi-sport event, Strength athletics, Home Alone (franchise), with strongest over-indexing on Multi-sport event (29.65× the country average).

Demographically, the Special Olympics audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Special Olympics fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Multi-sport event.

Category: Sports · Type: Event · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Special Olympics profile in United States.

Audience size
1.5M
in United States
Gender
65.8%♀
34.2% male
Age
42.3
average years
Country rank
#17863
Event in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Special Olympics fans

65.8% are female, 34.2% are male, average age 42.3.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Special Olympics audience in United States
MetricValue
Female65.8%
Male34.2%
Average age42.3
Estimated audience size1,489,008
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Special Olympics audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Special Olympics audience comes from United States.

Worldwide audience distribution share by country for Special Olympics
CountryShare
United States57.2%
Germany8.6%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Special Olympics audience in United States is strongest.

Fig. 05

Top regions by affinity

Special Olympics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.58×
02Montana~6K1.55×
03Delaware~6K1.54×
04Minnesota~30K1.53×
05Rhode Island~7K1.39×
06Illinois~70K1.31×
07Pennsylvania~60K1.26×
08Massachusetts~40K1.22×
09North Carolina~50K1.21×
10South Dakota~4K1.17×
11Missouri~30K1.13×
12South Carolina~20K1.12×
13New Hampshire~7K1.12×
14Oklahoma~20K1.08×
15Alaska~3K1.08×
16Maine~6K1.04×
17Connecticut~20K1.03×
18Arkansas~10K1.02×
19Virginia~40K1.01×
20Maryland~30K1.01×
21Kansas~10K0.99×
22New Jersey~40K0.98×
23Vermont~3K0.98×
24North Dakota~3K0.95×
25Indiana~30K0.94×
26Iowa~10K0.94×
27Wisconsin~20K0.93×
28Oregon~20K0.93×
29Michigan~40K0.90×
30Nebraska~7K0.89×
31Hawaii~6K0.89×
32Florida~90K0.87×
33New Mexico~6K0.87×
34Louisiana~20K0.86×
35Idaho~6K0.85×
36West Virginia~6K0.85×
37Colorado~20K0.84×
38Texas~100K0.83×
39Georgia~40K0.83×
40Ohio~40K0.83×
41Tennessee~20K0.83×
42Kentucky~20K0.83×
43Washington~20K0.82×
44Alabama~20K0.81×
45Arizona~20K0.80×
46Mississippi~10K0.79×
47California~100K0.78×
48New York~60K0.77×
49Utah~9K0.71×
50Nevada~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Special Olympics, United States
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Special Olympics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Special Olympics audience
#·InterestCategoryAffinity×
01Power walkingSports33.75×
02Strength athleticsSports31.51×
03Multi-sport eventSports29.65×
04Home Alone (franchise)Movies & TV15.54×
05Mitch McConnellPolitics & Society3.01×
06Nonprofit organizationPolitics & Society2.47×
07United States Postal ServiceBusiness & Career2.34×
08RecreationTravel & Leisure2.22×
09ParentKids & Family2.21×
10HobbyHome & Garden2.13×
11NBCMovies & TV2.08×
12PoliticsPolitics & Society2.02×
13CelebrityMovies & TV1.92×
14AnimalPets & Animals1.92×
15U.S. stateTravel & Leisure1.89×
16EducationBusiness & Career1.83×
17ChildKids & Family1.82×
18Donald TrumpPolitics & Society1.66×
19Current eventsArts & Culture1.66×
20United StatesTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Special Olympics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Special Olympics audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.44×
SpiritualityBALANCE1.85×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Special Olympics audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.75×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Special Olympics have in United States?

Special Olympics has an estimated audience of 1,489,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Special Olympics fans?

65.8% of Special Olympics fans are female, 34.2% are male, with an average age of 42.3 years.

03

Which brands do Special Olympics fans like most?

Special Olympics fans show strongest brand affinity for Multi-sport event (29.65×), Strength athletics (31.51×), and Home Alone (franchise) (15.54×) over the country average.

04

Where do Special Olympics fans live in United States?

Special Olympics fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Special Olympics fans also like?

Beyond Special Olympics itself, the audience over-indexes on Strength athletics (31.51×), Home Alone (franchise) (15.54×), Mitch McConnell (3.01×), and Power walking (33.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Special Olympics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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