Home Alone (franchise) Audience in United States

Home Alone (franchise) logo

Home Alone (franchise) has an estimated audience of 5,744,329 people in United States. 72.7% are female, 27.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Special Olympics, Local news, Robert Redford, Breaking news, Black Friday (shopping).

The average Home Alone (franchise) fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Special Olympics, Local news, Robert Redford, with strongest over-indexing on Special Olympics (14.25× the country average). Demographically, the Home Alone (franchise) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Home Alone (franchise) fans

Demographic split for Home Alone (franchise) audience in United States
MetricValue
Female72.7%
Male27.3%
Average age41.8
Estimated audience size5,744,329

Audience persona

The typical Home Alone (franchise) fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Special Olympics.

Top regions in United States

Top regions ranked by reach for Home Alone (franchise) in United States
RegionReachAffinity
California624,2120.99×
Texas532,2421.08×
Florida348,5690.9×
New York305,5240.95×
Illinois242,2841.27×
Pennsylvania208,1481.08×
Ohio188,1601.06×
North Carolina179,7191.04×
Georgia179,2041.01×
Michigan173,9101.16×
New Jersey162,5751.11×
Virginia133,7520.96×
Tennessee129,8481.13×
Arizona127,5491.09×
Indiana126,5031.21×
Washington107,5920.93×
Missouri105,8661.14×
Massachusetts105,0500.93×
Wisconsin94,6831.1×
Maryland90,4270.92×
South Carolina88,2351.02×
Alabama87,7931.09×
Colorado85,3720.94×
Minnesota84,4241.03×
Kentucky82,5701.15×
Louisiana73,9031×
Oklahoma68,0881.07×
Connecticut60,3311.05×
Oregon60,2650.92×
Utah56,7641.1×
Arkansas52,8081.12×
Iowa52,7911.12×
Nevada50,3600.91×
Mississippi50,2001.06×
Kansas48,3921.07×
New Mexico29,6511.03×
Idaho29,5611.03×
Nebraska28,6721×
West Virginia28,6101.07×
New Hampshire22,1460.98×
Maine18,1820.88×
Rhode Island17,7380.97×
Hawaii17,0900.69×
Delaware14,1370.89×
Montana13,5610.85×
South Dakota13,1160.99×
Washington, District of Columbia12,0630.7×
North Dakota10,7700.91×
Alaska9,8530.8×
Vermont7,7090.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Alone (franchise) audience
BrandAffinityCategory
Special Olympics14.25×Sports
Local news2.02×News
Robert Redford3.34×Movies & TV
Breaking news1.64×Movies & TV
Black Friday (shopping)2.11×Shopping
Nostalgia2.2×Home & Garden
Cyber Monday2.43×Shopping
Reddit1.68×Internet & Social Media
Genetics1.96×Kids & Family
Denver Nuggets2.4×Sports
Pizza Hut1.56×Food & Beverages
TMZ1.6×Internet & Social Media
Freeware2.2×Technology & Electronics
The Bahamas3.35×Travel & Leisure
Gambling1.52×Games
TV game shows1.91×Movies & TV
The Big Bang Theory2.41×Movies & TV
Dinner1.55×Food & Beverages
Viral video1.56×Internet & Social Media
Valentine's Day2.3×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Alone (franchise) audience
TraitClusterScore
Price SensitivityPREMIUM1.39
TravellingTHRILL1.18
Pet OwnershipJOY1.1
Need for SecurityCONSERVATISM1.01
Social Media UsageJOY0.99
SpiritualityBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for Home Alone (franchise)
CountryShare
United States30.8%
Germany12.5%
United Kingdom7.1%

See Home Alone (franchise) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Home Alone (franchise) have in United States?

Home Alone (franchise) has an estimated audience of 5,744,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Alone (franchise) fans?

72.7% of Home Alone (franchise) fans are female, 27.3% are male, with an average age of 41.8 years.

Which brands do Home Alone (franchise) fans like most?

Home Alone (franchise) fans show strongest brand affinity for Special Olympics (14.25×), Local news (2.02×), and Robert Redford (3.34×) over the country average.

Where do Home Alone (franchise) fans live in United States?

Home Alone (franchise) fans in United States are most concentrated in California (reach 624,212), Texas (reach 532,242), and Florida (reach 348,569). These three regions account for the largest share of the active audience.

What other brands do Home Alone (franchise) fans also like?

Beyond Home Alone (franchise) itself, the audience over-indexes on Local news (2.02×), Robert Redford (3.34×), Breaking news (1.64×), and Black Friday (shopping) (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Alone (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.