Rascasse Audience Intelligence

The Bahamas Audience in United States

A data profile of the people who buy, follow and care about The Bahamas in United States — modelled from more than twelve digital signal sources. The Bahamas has an estimated audience of 10,835,929 people in United States.

#37among Country in United States#198among POI in United States#292in Travel & Leisure

The average The Bahamas fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nassau, Bahamas, Google Flights, Montego Bay, Jamaica, with strongest over-indexing on Nassau, Bahamas (5.8× the country average).

Demographically, the The Bahamas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bahamas fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Nassau, Bahamas.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bahamas profile in United States.

Audience size
10.8M
in United States
Gender
59.0%♀
41.0% male
Age
42.6
average years
Country rank
#3310
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bahamas fans

59.0% are female, 41.0% are male, average age 42.6.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for The Bahamas audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.6
Estimated audience size10,835,929
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Bahamas audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

41.9%

of the worldwide The Bahamas audience comes from United States.

Worldwide audience distribution share by country for The Bahamas
CountryShare
United States41.9%
United Kingdom10.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bahamas audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bahamas fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.34×
02South Carolina~200K1.20×
03Louisiana~200K1.19×
04Texas~1M1.18×
05New Jersey~300K1.18×
06Virginia~300K1.17×
07Massachusetts~200K1.17×
08Mississippi~100K1.17×
09Georgia~400K1.16×
10New York~700K1.15×
11Maryland~200K1.15×
12Connecticut~100K1.12×
13Alabama~200K1.08×
14North Carolina~300K1.07×
15Pennsylvania~400K1.06×
16Arkansas~90K1.05×
17North Dakota~20K1.05×
18Oklahoma~100K1.04×
19South Dakota~30K1.04×
20Missouri~200K1.03×
21Kentucky~100K1.03×
22Illinois~400K1.01×
23Ohio~300K1.01×
24Indiana~200K1.01×
25Nebraska~50K1.01×
26Iowa~90K1.00×
27Kansas~90K1.00×
28New Hampshire~40K1.00×
29Minnesota~200K0.99×
30Washington, District of Columbia~30K0.99×
31Michigan~300K0.97×
32Maine~40K0.97×
33Rhode Island~30K0.96×
34Delaware~30K0.96×
35Tennessee~200K0.95×
36Wisconsin~200K0.94×
37Utah~90K0.93×
38Idaho~50K0.92×
39Alaska~20K0.91×
40Vermont~20K0.90×
41West Virginia~40K0.88×
42California~1M0.87×
43Washington~200K0.87×
44Montana~30K0.85×
45Colorado~100K0.84×
46Arizona~200K0.82×
47New Mexico~40K0.82×
48Nevada~80K0.80×
49Oregon~100K0.79×
50Hawaii~30K0.74×
Fig. 06

Affinity by region

Affinity by region — The Bahamas, United States
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bahamas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bahamas audience
#·InterestCategoryAffinity×
01Travel BahamasTopic17.99×
02Netherlands AntillesTravel & Leisure14.81×
03Montego Bay, JamaicaTravel & Leisure12.64×
04Kingston, JamaicaTravel & Leisure6.16×
05Nassau, BahamasTravel & Leisure5.80×
06MSC CruisesTravel & Leisure5.60×
07Saint LuciaTravel & Leisure5.48×
08British EmpirePolitics & Society4.66×
09HaitiTravel & Leisure4.21×
10Caribbean SeaTravel & Leisure3.95×
11Florida LotteryGames3.27×
12CubaTravel & Leisure3.23×
13Google FlightsTravel & Leisure3.06×
14JamaicaTravel & Leisure2.95×
15Royal Caribbean Cruises Ltd.Travel & Leisure2.94×
16Carnival CruisesTravel & Leisure2.91×
17CaribbeanTravel & Leisure2.33×
18Atlantic OceanTravel & Leisure2.10×
19American AirlinesTravel & Leisure1.77×
20ResortTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bahamas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bahamas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.14×
Need for SecurityCONSERVATISM1.06×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bahamas audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.40×
Design AffinityPREMIUM0.52×
Luxury OrientationPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bahamas have in United States?

The Bahamas has an estimated audience of 10,835,929 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Bahamas fans?

59.0% of The Bahamas fans are female, 41.0% are male, with an average age of 42.6 years.

03

Which brands do The Bahamas fans like most?

The Bahamas fans show strongest brand affinity for Nassau, Bahamas (5.8×), Google Flights (3.06×), and Montego Bay, Jamaica (12.64×) over the country average.

04

Where do The Bahamas fans live in United States?

The Bahamas fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do The Bahamas fans also like?

Beyond The Bahamas itself, the audience over-indexes on Google Flights (3.06×), Montego Bay, Jamaica (12.64×), American Airlines (1.77×), and Netherlands Antilles (14.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Bahamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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