The Bahamas Audience in United States

The Bahamas logo

The Bahamas has an estimated audience of 10,835,929 people in United States. 59.0% are female, 41.0% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Nassau, Bahamas, Google Flights, Montego Bay, Jamaica, American Airlines, Netherlands Antilles.

The average The Bahamas fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nassau, Bahamas, Google Flights, Montego Bay, Jamaica, with strongest over-indexing on Nassau, Bahamas (5.8× the country average). Demographically, the The Bahamas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of The Bahamas fans

Demographic split for The Bahamas audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.6
Estimated audience size10,835,929

Audience persona

The typical The Bahamas fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Nassau, Bahamas.

Top regions in United States

Top regions ranked by reach for The Bahamas in United States
RegionReachAffinity
Texas1,332,5271.43×
California1,263,2941.06×
Florida917,5091.25×
New York681,2551.13×
Georgia383,6641.15×
Illinois379,5921.05×
Pennsylvania372,7321.02×
North Carolina330,7881.01×
Ohio313,6580.94×
Virginia305,1401.16×
New Jersey298,1121.08×
Michigan274,5230.97×
Washington241,1101.11×
Massachusetts236,8581.11×
Arizona201,7410.91×
Tennessee200,9110.92×
Indiana194,3530.98×
Maryland189,0391.01×
South Carolina178,4761.09×
Missouri178,3181.02×
Colorado166,8700.98×
Louisiana158,9891.14×
Minnesota158,1141.02×
Wisconsin156,9580.96×
Alabama145,2800.96×
Oklahoma136,3241.13×
Kentucky130,9780.96×
Oregon124,7541×
Connecticut107,4280.99×
Mississippi103,7131.16×
Utah101,9891.05×
Arkansas96,5051.08×
Nevada88,7720.85×
Iowa86,7280.97×
Kansas85,1061×
Idaho54,8691.01×
Nebraska50,4210.93×
New Mexico50,3560.93×
New Hampshire42,1660.99×
Washington, District of Columbia38,7951.19×
West Virginia38,2580.76×
Maine35,5080.91×
Rhode Island29,9500.87×
Hawaii29,3000.63×
Montana26,4330.88×
South Dakota25,7731.03×
Delaware24,5420.82×
North Dakota22,8321.03×
Alaska19,5190.84×
Vermont15,6910.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bahamas audience
BrandAffinityCategory
Nassau, Bahamas5.8×Travel & Leisure
Google Flights3.06×Travel & Leisure
Montego Bay, Jamaica12.64×Travel & Leisure
American Airlines1.77×Travel & Leisure
Netherlands Antilles14.81×Travel & Leisure
MSC Cruises5.6×Travel & Leisure
Atlantic Ocean2.1×Travel & Leisure
Caribbean2.33×Travel & Leisure
Florida Lottery3.27×Games
Kingston, Jamaica6.16×Travel & Leisure
Jamaica2.95×Travel & Leisure
Resort1.56×Travel & Leisure
Travel Bahamas17.99×
Saint Lucia5.48×Travel & Leisure
Cuba3.23×Travel & Leisure
Royal Caribbean Cruises Ltd.2.94×Travel & Leisure
Caribbean Sea3.95×Travel & Leisure
British Empire4.66×Politics & Society
Haiti4.21×Travel & Leisure
Fort Lauderdale–Hollywood International Airport4.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bahamas audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.51
IndulgenceJOY1.43
TravellingTHRILL1.43
PatriotismCONSERVATISM1.39
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for The Bahamas
CountryShare
United States41.9%
United Kingdom10.1%
Canada4.0%

See The Bahamas audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does The Bahamas have in United States?

The Bahamas has an estimated audience of 10,835,929 people in United States, concentrated in Texas and California.

What is the gender split and age of The Bahamas fans?

59.0% of The Bahamas fans are female, 41.0% are male, with an average age of 42.6 years.

Which brands do The Bahamas fans like most?

The Bahamas fans show strongest brand affinity for Nassau, Bahamas (5.8×), Google Flights (3.06×), and Montego Bay, Jamaica (12.64×) over the country average.

Where do The Bahamas fans live in United States?

The Bahamas fans in United States are most concentrated in Texas (reach 1,332,527), California (reach 1,263,294), and Florida (reach 917,509). These three regions account for the largest share of the active audience.

What other brands do The Bahamas fans also like?

Beyond The Bahamas itself, the audience over-indexes on Google Flights (3.06×), Montego Bay, Jamaica (12.64×), American Airlines (1.77×), and Netherlands Antilles (14.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bahamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.