Rascasse Audience Intelligence

Saint Lucia Audience in United States

A data profile of the people who buy, follow and care about Saint Lucia in United States — modelled from more than twelve digital signal sources. Saint Lucia has an estimated audience of 4,121,131 people in United States.

#84among Country in United States#571among POI in United States#656in Travel & Leisure

The average Saint Lucia fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curaçao, Las Vegas, Planet Fitness, with strongest over-indexing on Curaçao (48.48× the country average).

Demographically, the Saint Lucia audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Lucia fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Curaçao.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Lucia profile in United States.

Audience size
4.1M
in United States
Gender
60.4%♀
39.6% male
Age
39.8
average years
Country rank
#7862
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Lucia fans

60.4% are female, 39.6% are male, average age 39.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Saint Lucia audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.8
Estimated audience size4,121,131
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Saint Lucia audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Saint Lucia audience comes from United States.

Worldwide audience distribution share by country for Saint Lucia
CountryShare
United States36.0%
United Kingdom9.2%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Lucia audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Lucia fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.35×
02New Jersey~100K1.34×
03Massachusetts~100K1.33×
04Washington, District of Columbia~20K1.33×
05Georgia~200K1.27×
06Connecticut~50K1.24×
07North Carolina~200K1.22×
08Virginia~100K1.15×
09Florida~300K1.14×
10Maryland~80K1.14×
11Nebraska~20K1.13×
12New Hampshire~20K1.12×
13Rhode Island~10K1.11×
14Vermont~8K1.10×
15South Carolina~70K1.08×
16Maine~20K1.08×
17Pennsylvania~100K1.04×
18Texas~400K1.02×
19Colorado~60K1.00×
20Minnesota~60K1.00×
21Delaware~10K1.00×
22Montana~10K0.99×
23Alabama~60K0.98×
24Tennessee~80K0.97×
25Louisiana~50K0.97×
26Iowa~30K0.97×
27Illinois~100K0.96×
28South Dakota~9K0.96×
29North Dakota~8K0.96×
30Kansas~30K0.95×
31Utah~30K0.94×
32Missouri~60K0.93×
33Wisconsin~60K0.93×
34Arkansas~30K0.93×
35Indiana~70K0.92×
36Oklahoma~40K0.92×
37Mississippi~30K0.92×
38Alaska~8K0.91×
39Michigan~100K0.90×
40Kentucky~50K0.90×
41Ohio~100K0.89×
42Hawaii~20K0.88×
43Washington~70K0.87×
44Idaho~20K0.87×
45California~400K0.83×
46Oregon~40K0.82×
47Arizona~70K0.81×
48Nevada~30K0.77×
49West Virginia~10K0.77×
50New Mexico~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Saint Lucia, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Lucia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Lucia audience
#·InterestCategoryAffinity×
01CuraçaoTravel & Leisure48.48×
02West Indies cricket teamSports14.63×
03Tony DanzaMovies & TV12.68×
04BarbadosTravel & Leisure11.21×
05Trinidad and TobagoTravel & Leisure8.33×
06ArubaTravel & Leisure6.96×
07Bill SkarsgårdMovies & TV6.53×
08Royal familyPolitics & Society5.51×
09All-inclusive resortTravel & Leisure4.97×
10Las VegasTravel & Leisure4.03×
11Diaper bagKids & Family3.63×
12CaribbeanTravel & Leisure3.43×
13Anne HathawayMovies & TV3.36×
14NigeriaTravel & Leisure3.11×
15Planet FitnessSports3.09×
16southwest airlinesTravel & Leisure2.19×
17Burger KingFood & Beverages1.74×
18McDonald'sFood & Beverages1.71×
19American AirlinesTravel & Leisure1.67×
20FIFA World CupSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Lucia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Lucia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
TravellingTHRILL1.58×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Lucia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Lucia have in United States?

Saint Lucia has an estimated audience of 4,121,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saint Lucia fans?

60.4% of Saint Lucia fans are female, 39.6% are male, with an average age of 39.8 years.

03

Which brands do Saint Lucia fans like most?

Saint Lucia fans show strongest brand affinity for Curaçao (48.48×), Las Vegas (4.03×), and Planet Fitness (3.09×) over the country average.

04

Where do Saint Lucia fans live in United States?

Saint Lucia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Lucia fans also like?

Beyond Saint Lucia itself, the audience over-indexes on Las Vegas (4.03×), Planet Fitness (3.09×), Barbados (11.21×), and Trinidad and Tobago (8.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Lucia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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