Saint Lucia Audience in United States

Saint Lucia logo

Saint Lucia has an estimated audience of 4,121,131 people in United States. 60.4% are female, 39.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Nationality, Nebraska Cornhuskers football, Kendra Scott, Jesse Plemons.

The average Saint Lucia fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Nationality, Nebraska Cornhuskers football, with strongest over-indexing on Combat sport (1.9× the country average). Demographically, the Saint Lucia audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Saint Lucia fans

Demographic split for Saint Lucia audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.8
Estimated audience size4,121,131

Audience persona

The typical Saint Lucia fan in United States is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Saint Lucia in United States
RegionReachAffinity
California417,8180.92×
Texas384,0091.08×
Florida325,0731.17×
New York316,5021.37×
Georgia159,0761.25×
North Carolina149,4771.21×
New Jersey142,0081.35×
Pennsylvania141,3381.02×
Illinois136,9851×
Virginia116,4931.16×
Ohio115,3750.91×
Massachusetts106,7271.31×
Michigan98,1820.91×
Tennessee79,6280.96×
Maryland79,6161.12×
Washington77,9390.94×
Arizona72,4590.86×
Indiana69,5940.92×
Colorado69,5271.07×
South Carolina64,8961.05×
Missouri64,0910.96×
Minnesota61,9561.05×
Wisconsin58,6570.95×
Alabama53,7840.93×
Louisiana49,8940.94×
Connecticut48,0671.16×
Kentucky45,2770.88×
Oregon41,9710.89×
Oklahoma40,9710.9×
Utah36,5700.99×
Kansas32,2760.99×
Arkansas31,7130.93×
Iowa31,5630.93×
Nevada30,3340.76×
Mississippi28,2770.83×
Nebraska23,2221.12×
Idaho18,4780.89×
New Hampshire17,7711.09×
Washington, District of Columbia16,5411.34×
Hawaii16,2120.92×
Maine15,3341.04×
New Mexico15,2740.74×
Rhode Island13,2381.01×
West Virginia12,6150.66×
Montana11,2890.99×
Delaware10,6150.93×
South Dakota8,7460.92×
North Dakota7,6370.9×
Alaska7,5240.85×
Vermont7,5171.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Lucia audience
BrandAffinityCategory
Combat sport1.9×Sports
Nationality2.31×Politics & Society
Nebraska Cornhuskers football3.71×Sports
Kendra Scott2.45×Fashion & Accessoires
Jesse Plemons2.81×Movies & TV
Emigrate (band)6.77×Music & Radio
Jaws3.77×Movies & TV
Kenosha, Wisconsin7.79×Travel & Leisure
Panama2.29×Travel & Leisure
Governor of Michigan4.55×Politics & Society
Racing1.51×Cars & Mobility
Nurse education1.83×Kids & Family
Halsey, Oregon4.43×Travel & Leisure
Pro-Ject2.14×Music & Radio
JDSU1.6×Business & Career
Goop2.79×Internet & Social Media
Huachiew Chalermprakiet University14.95×Business & Career
Urban horticulture1.79×Home & Garden
Women's empowerment2.03×Politics & Society
Voter registration2.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Lucia audience
TraitClusterScore
TravellingTHRILL1.46
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.3
LGBTQ+ IdentityOPEN1.27
Social Media UsageJOY1.25
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Saint Lucia
CountryShare
United States36.0%
United Kingdom9.2%
Italy8.8%

See Saint Lucia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Saint Lucia have in United States?

Saint Lucia has an estimated audience of 4,121,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Saint Lucia fans?

60.4% of Saint Lucia fans are female, 39.6% are male, with an average age of 39.8 years.

Which brands do Saint Lucia fans like most?

Saint Lucia fans show strongest brand affinity for Combat sport (1.9×), Nationality (2.31×), and Nebraska Cornhuskers football (3.71×) over the country average.

Where do Saint Lucia fans live in United States?

Saint Lucia fans in United States are most concentrated in California (reach 417,818), Texas (reach 384,009), and Florida (reach 325,073). These three regions account for the largest share of the active audience.

What other brands do Saint Lucia fans also like?

Beyond Saint Lucia itself, the audience over-indexes on Nationality (2.31×), Nebraska Cornhuskers football (3.71×), Kendra Scott (2.45×), and Jesse Plemons (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Lucia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.