Saint Lucia Audience in Germany

Saint Lucia has an estimated audience of 300,084 people in Germany. 59.8% are female, 40.2% are male, average age 44.6. Top brand affinities: Bill Skarsgård, Barbados, Satire, German television comedy, Curaçao.

Top brand affinities include Bill Skarsgård, Barbados, Satire, with strongest over-indexing on Bill Skarsgård (219.74× the country average). Demographically, the Saint Lucia audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Saint Lucia fans

Demographic split for Saint Lucia audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age44.6
Estimated audience size300,084

Audience persona

The typical Saint Lucia fan in Germany is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bill Skarsgård.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Lucia audience
BrandAffinityCategory
Bill Skarsgård219.74×Movies & TV
Barbados77.32×Travel & Leisure
Satire8.47×Literature
German television comedy9.92×Movies & TV
Curaçao38.74×Travel & Leisure
Daisy Ridley19.54×Movies & TV
Greece6.1×Travel & Leisure
Sarah Michelle Gellar16.08×Movies & TV
TUI Cruises8.81×Travel & Leisure
Tony Danza27.11×Movies & TV
Allgäu7.07×Travel & Leisure
Princess Cruises15.12×Travel & Leisure
Borat16.67×Movies & TV
Viking Cruises23.3×Travel & Leisure
Royal Caribbean Cruises Ltd.13.51×Travel & Leisure
Trinidad and Tobago22.07×Travel & Leisure
Hundeurlaub8.33×Pets & Animals
The Intouchables9.62×Movies & TV
Daniel Craig6.11×Movies & TV
Crete7.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Lucia audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Risk AppetiteTHRILL1.52
SustainabilityBALANCE1.47
Design AffinityPREMIUM1.46
Sports ActivityPOWER1.41
TraditionCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Saint Lucia
CountryShare
United States36.0%
United Kingdom9.2%
Italy8.8%

See Saint Lucia audiences in other countries

More Country audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saint Lucia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.